“Performance CTV” oversimplifies how television actually drives value, and the focus on performance all but guarantees that campaign results will be misinterpreted.
Nike revamps its iconic slogan; CBS is on its way to becoming a conservative news outlet; and software company Atlassian is acquiring The Browser Company for $610 million.
How Amazon uses the threat of knockoffs to win brand business; YouTube introduces new creator video metrics; and Substack is the latest platform to pivot to video.
Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.
With political ads flooding every channel, how can brands remain relevant and connect with their audience without adding to the noise?
Leaf, a UK-based challenger brand in the laundry space, doubled its sales by using AdSapiens, an automated creative optimization platform from digital advertising firm Adludio.
In today’s newsletter: Data broker Adstra sues IPG-owned Acxiom and Kinesso; Apple could strip the P address of its status as a useful identity signal; and Roblox will introduce video ads later this year, with SSP PubMatic as its programmatic vendor.
On Monday, PMG acquired Camelot, an independent media and marketing agency that specializes in buying video, OTT and CTV. This acquisition marks PMG’s first since its founding 13 years ago.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tick Tock TikTok Shop isn’t doing so hot in the US. On average, the shopping service is making between $3 million and $4 million per day from US consumers compared with $50 million and $60 million in Southeast Asia, one of its most […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Metaverse’s Second Life? The metaverse has gone from the next big thing to a punchline about the danger of chasing Big Tech’s shiny objects. Even Meta is downplaying its investment in immersive virtual worlds. Yet, despite reports to the contrary, metaverse marketing […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tightening The Net Netflix’s 15- or 30-second ads between TV-quality content is what CTV advertisers want from streaming media. Peter Naylor, Netflix’s first-ever ad sales leader, touted differentiators in its pitch to ad buyers. For one, some broadcasters mix streaming and linear, Naylor […]
While American gamers are more open to in-game ads than many believe, any such activations must bear the hallmarks of creative and technical excellence.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger’s daily news round-up will return on Tuesday, January 17. We will not be publishing any content on Monday, January 16, in observance of Martin Luther King Jr. Day. Nonhuman Capital Is AI the new intern? For one agency, the answer is “yes.” […]
The post-cookie marketplace must be reimagined for active customer data collection in which both the customer and brand are incentivized to create a more direct and reciprocal relationship in which both reap the benefits. Matt Chmiel, strategy director at Siberia, recommends four steps that will help brands make the journey from passive to active data collection.
Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it refers to as its Consumer Direct Acceleration. Nike wasn’t simply weathering a storm, but taking COVID-19’s worldwide shakeup of consumer buying habits as an opportunity to rethink its business “by expanding our digital advantage, reshaping the marketplace of the future and creating deeper, more direct consumer relationships,” CFO Matthew Friend told investors.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing a prospecting product called Shopify Audiences, and it just graduated to a general release. The product uses Shopify’s “unique perspective on purchasing intent from supporting merchants and their buyers,” according to a release. That’s hardly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Street Loves Me For Me Once upon a time, social media challengers begged for Facebook look-alike valuations. But a funny thing happened with social media stocks this week. After Facebook nosedived on its earnings report on Wednesday, investors soured on Snapchat, Pinterest and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ViacomCBS Vs. The World ViacomCBS CEO Bob Bakish believes the key to winning the streaming wars is to unite ad supported products like Pluto with subscription video products. “The cool thing about streaming in the context of ViacomCBS is it unites two strategies that […]
Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect marks Nike’s second analytics acquisition, following its 2018 purchase of customer analytics startup Zodiac Metrics, which was folded into Nike’s data science group, now led […]
The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. WPP and Nike have some new spokespeople. While Mark Read’s appointment at WPP was expected and uncontroversial, Colin Kaepernick headlining Nike’s new campaign was […]
Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because […]
