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»Nike

ViacomCBS CEO Bakish Has A Plan; Alexa Supports Billions Of Dollars Of Transaction

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ViacomCBS Vs. The World ViacomCBS CEO Bob Bakish believes the key to winning the streaming wars is to unite ad supported products like Pluto with subscription video products. “The cool thing about streaming in the context of ViacomCBS is it unites two strategies that... Continue reading »
by AdExchanger // September 26th, 2019 //
»
Nike Buys Analytics Firm Celect. Are Retailers The Next Mar Tech Acquirers?

Nike continues to build out its digital platforms. On Wednesday, the athletic apparel giant revealed it had purchased the analytics startup Celect for an undisclosed price. Read the release. Celect marks Nike’s second analytics acquisition, following its 2018 purchase of customer analytics startup Zodiac Metrics, which was folded into Nike’s data science group, now led... Continue reading »
by James Hercher // August 7th, 2019 //
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The Big Story: New Faces In Challenging Places

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. WPP and Nike have some new spokespeople. While Mark Read’s appointment at WPP was expected and uncontroversial, Colin Kaepernick headlining Nike’s new campaign was... Continue reading »
by Ryan Joe // September 6th, 2018 //
»
How New Balance Builds Brand Equity

Although athletic apparel manufacturer New Balance makes more than $4 billion in annual revenue in 130-odd markets, it doesn’t share the same name recognition as competitors like Nike, Adidas or Under Armour. “We found through market research that in most of our markets globally, consumers are aware of us, but they weren’t considering us because... Continue reading »
by Kelly Liyakasa // February 26th, 2018 //
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