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»Publicis Groupe

epsilon
How Epsilon Is Future-Proofing For The Loss Of Online Identifiers

Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party cookies in Chrome and IDFA on Apple devices. While Epsilon’s ID graph still uses cookies and mobile ad IDs while they’re available, its CORE ID relies on deterministic matches against transactions and conversions, such as... Continue reading »
by Alison Weissbrot // September 14th, 2020 //
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rishad tobaccowala
Visualizing The Future Of Marketing And Work With Publicis Vet Rishad Tobaccowala

Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March, he’s been dabbling in various passion projects and advising CEOs and Fortune 5000 companies, including Publicis. Most recently, in August, he joined the advisory board of ad tech company LoopMe. Tobaccowala also released a book... Continue reading »
by Alison Weissbrot // September 10th, 2020 //
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Publicis Groupe Launches Tool To Help Midsize Businesses Weather The COVID-19 Crisis

Publicis Groupe released an outcomes-based solution on Thursday aimed at midsize companies (MSBs) that provides a money-back guarantee. “If the desired KPI isn’t met, we’ll refund 100% of the client’s entire investment,” said Bryan Kennedy, CEO of Epsilon, which is powering the solution, called The Pact, for its new parent company. There are around 200,000... Continue reading »
by Allison Schiff // April 30th, 2020 //
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Publicis Groupe Cuts CEO And Board Salaries, Slashes Dividends By 50%

This story has been updated to reflect Tuesday's earnings call.  Publicis Groupe said Monday it will cut the salaries of chairman and CEO Arthur Sadoun and executive chairman of the supervisory board Maurice Lévy by 30% in response to the coronavirus pandemic. The company will also reduce compensation by 20% for management board members. For... Continue reading »
by Alison Weissbrot // April 13th, 2020 //
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publicis arthur sadoun
Publicis Is Winning Business, But Still Can’t Get Back To Growth

It was the same old story at Publicis Group in 2019: lagging organic growth as it tried to overcome a struggling creative business and assemble the pieces from a long transformation. Organic growth dipped 2.3% to $12 billion in 2019, and declined 4.5% to $3.2 billion in Q4, in line with lowered expectations the company... Continue reading »
by Alison Weissbrot // February 6th, 2020 //
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Diverse Faces Are Not The Same As Diverse Voices

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, chief growth officer at Publicis Groupe and author of “Restoring the Soul of Business: Staying Human in the Age of Data” (Harper Collins, publishing on Jan. 28, 2020).... Continue reading »
by AdExchanger // January 28th, 2020 //
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Vox Releases Audience Data Platform; Comcast Might Buy Xumo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s Vox’s Forte Are you an advertiser in need of publisher first-party data? Then Vox has a holiday gift for you! The company, which made a big-scale play in 2019 when it merged with New York Media, has launched an advertising platform called Forte... Continue reading »
by AdExchanger // January 2nd, 2020 //
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publicis arthur sadoun
Publicis Reports Q3 Early Because Results Are That Bad – And Lowers Guidance Through 2020

Publicis reported Q3 earnings on a last-minute call with investors Thursday after results came in worse than expected, causing the holding company to lower its guidance through 2020. Organic growth was down 2.7% to $2.86 billion in Q3, and down 1.4% to $7.6 billion in the first nine months of the year. So Publicis lowered... Continue reading »
by Alison Weissbrot // October 10th, 2019 //
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The Leadership Challenge

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rishad Tobaccowala, chief growth officer at Publicis Groupe. Today, leaders are more challenged than they have ever been, with many of the next generations skeptical of our capabilities, integrity and... Continue reading »
by AdExchanger // August 6th, 2019 //
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publicis arthur sadoun
Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors

Publicis Groupe grew 0.1% to $2.5 billion in Q2, returning to positive growth after a rocky first quarter. Organic growth was down 0.7% for the first half of the year. Despite the positive quarter, investors were skeptical of Publicis’ $4.4 billion acquisition of Epsilon, which closed in July. Many wondered why the company has such... Continue reading »
by Alison Weissbrot // July 18th, 2019 //
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