Nicole Ortiz
Nicole Ortiz is a freelance line editor with AdExchanger, who specializes in writing about sustainability and the outdoors in business and marketing.
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Nicole Ortiz
Articles By Nicole Ortiz
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GARM And Ad Net Zero Release Standards To Measure Carbon Emissions From Media
The Global Media Sustainability Framework, which was announced Monday during a panel at Cannes, saw collaboration across all parts of the industry. Supporters include the 4As, IAB, Dentsu, Google, GroupM, L’Oréal, Omnicom, Publicis Groupe, Mastercard, Meta and Unilever.
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To Make Auctions Greener, Publishers Need More Data – And A Guarantee They Won’t Go Broke In The Process
It’s not that publishers aren’t keen to do their part to reduce media-related carbon emissions; they just don’t want to make changes without understanding the impact on their revenue.
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Greenbids Is Making A Bid To Reduce Carbon Across The Programmatic Supply Chain
Meet Greenbids, a Paris-based startup that helps intermediaries reduce carbon in the bid stream using predictive machine learning.
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Advertisers In This Year’s Super Bowl Fumble On Sustainability – For Now
How much did advertisers consider the carbon footprint of their digital advertising during the Super Bowl this year?
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Audi France Drives Down Campaign Emissions, With Roadside Assistance From SeenThis
To promote its new electronic vehicle, the Q4 e-tron, Audi France wanted to create a sustainable digital and video-on-demand campaign.
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Expect Less Talk, More Action And Ad Industry Sustainability Standards In 2024
Talking can produce a lot of hot air – and the time for just talking about sustainability has passed.
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To Combat Climate Inaction Claims, Cedara Hunts For Hard Data
Although more companies are promising to reduce emissions and reach net zero by some unspecified date in the future, many onlookers are starting to question whether progress is being made.