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»CDPs

Customer retention is a beautiful thing.
How E.l.f. Turns First-Time Buyers Into Brand Loyalists

Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f. “We’re not just trying to reach our current customers,” Chopra said. “We’re looking to build long-term relationships with new ones.” E.l.f.’s main mechanism to draw people in… Continue reading »
by Allison Schiff // March 18th, 2022 //
»
Privacy is the number one reason why marketers say they want to partner with a customer data platform, according to Advertiser Perceptions.
Advertiser Perceptions CDP Report: Marketers Prioritize Privacy, Indie CDPs Start To Break Through

Privacy is the number one reason why marketers say they want to partner with a customer data platform. Twenty-six percent of marketers cite data compliance and ensuring consumer privacy as the top benefits of working with a CDP provider, according to the companies surveyed by Advertiser Perceptions in its wave on the CDP market covering… Continue reading »
by Allison Schiff // September 29th, 2021 //
»
Tasso Argyros, CEO and founder of ActionIQ
To Build Or Not To Build A CDP? That’s Not The Right Question

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ. Recently, martech influencer Scott Brinker posted the results of a survey that claims 67% of respondents plan to build their own “custom” customer data… Continue reading »
by AdExchanger Guest Columnist // March 30th, 2021 //
»
Are CDPs Having An Identity (Resolution) Crisis?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Joseph Enever, senior director analyst at Gartner. Customer data platforms (CDPs) are facing an identity crisis: just like marketers.  Although marketers have spent lavishly on martech to support personalization, brands face… Continue reading »
by AdExchanger // February 11th, 2021 //
»
If independent CDPs don’t do a better job of differentiating themselves both from the marketing clouds and from each other, the clouds will keep on grabbing the lion’s share of mindshare.
Advertiser Perceptions: Marketing Clouds Dominate The CDP Category, But There’s More To That Story

Over half (52%) of marketers say that they use Salesforce or Microsoft as their customer data platform, according to the most recent Advertiser Perceptions report on the CDP market. Clear evidence that the marketing clouds are dominating the CDP category … right? Here are a few grains of salt. For one, when Advertiser Perceptions conducted… Continue reading »
by Allison Schiff // January 21st, 2021 //
»
Tasso Argyros, CEO and founder of ActionIQ
Customer Data Platforms: Winning And Failing At The Same Time

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tasso Argyros, CEO and founder of ActionIQ. The pandemic has disrupted every industry, forcing far too many businesses to shut their doors. But when it comes to digital transformation, COVID-19… Continue reading »
by AdExchanger // January 4th, 2021 //
»
Big Moment For CDPs, As Twilio Confirms $3.2B Deal For Segment

Did the CDP category just have its DoubleClick moment? Twilio will acquire customer data platform Segment for a $3.2 billion in stock, the companies said Monday. Forbes first reported the deal on Friday. Twilio powers automated mobile communications for clients such as Airbnb, Lyft, Blue Apron, Netflix, Hulu and Salesforce. Its Flex platform supports billions… Continue reading »
by Zach Rodgers // October 12th, 2020 //
»
Suresh Vittal, VP of platform and product for Adobe Experience Cloud
Adobe On Launching A CDP: ‘We Could Hear The Drum Beating For This Technology’

This is the 11th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Treasure Data and BlueConic. Most brands suffer from the same cascade of data-related challenges. Data coming in from different sources leads to inconsistent customer experiences and a throbbing privacy and compliance… Continue reading »
by Allison Schiff // September 22nd, 2020 //
»
Pini Yakuel, CEO and founder, Optimove
Optimove: Orchestration Is About Making Sense Of Data, Not Just Stitching It Together

This is the 10th in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Adobe, Treasure Data and BlueConic. Brands that sell commodities don’t differentiate on their products, they differentiate on data. “And they differentiate on relationships,” said Pini Yakuel, CEO and founder of Tel Aviv-based… Continue reading »
by Allison Schiff // August 28th, 2020 //
»
The Great CDP Shakeout (Is Not Forthcoming)

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Greitzer, co-founder and CEO at Actable. There are a lot of customer data platforms in the market. And I mean a lot – my team tracks this closely and… Continue reading »
by AdExchanger // August 18th, 2020 //
»
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