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Facebook Will Stop Passing Device IDs; Uber's OOH Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Data Dwindles Facebook will no longer share device-level data with its partners for mobile campaign measurement. The company quietly updated the terms of its advanced mobile measurement program in January, which previously allowed advertisers to view and share raw data associated with unique... Continue reading »
by AdExchanger // February 25th, 2020 //
»
Jumpshot’s Ill-Fated Journey From Grandma-Safe PC Protection Tool To Privacy Poison

The marketing industry loves to highlight case studies of success. But it’s possible to learn just as much if not more from failure. Marketing Fail is a new series from AdExchanger exploring the mistakes, missteps, gaffes and in some cases downright bad behavior of the marketing industry. This is the first installment. What must’ve seemed... Continue reading »
by Allison Schiff // January 30th, 2020 //
»
Does The Web Need More Browser Engines?; Tracking Consent Is Still Very Messy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Does the web need more browser engines? The recent trend has been toward browser engine consolidation. Google helped this along by growing Chrome’s market share, but Microsoft gave up on its own web-rendering software and moved to Chromium at the end... Continue reading »
by AdExchanger // January 28th, 2020 //
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