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»Megan Clarken

Shopify Ties Up With Walmart; What Went Wrong At Quartz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small... Continue reading »
by AdExchanger // June 16th, 2020 //
»
Nielsen Adds New Experian Data To Online Ratings, But Publishers See Flaws

Nielsen recently expanded its partnership with consumer data specialist Experian to cover the former's Online Campaign Ratings with additional layers of demographic data. The new data represents progress, but some publishers are concerned. Media sellers fault both Nielsen and its audience measurement rival comScore, with its validated Campaign Ratings (vCE), for not keeping up with data-management... Continue reading »
by David Kaplan // October 28th, 2013 //
»
 

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