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»Megan Clarken

Retail Media Rookies Want Theirs; L’Oréal Pays To Take Down Paywalls In Brazil

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Media Mania  Feels like everyone and their Marriott – I mean, their mother – is or has a media network now. At its Digital Media Summit last week, LUMA Partners projected that retail media alone will be a $60 billion market by 2024,… Continue reading »
by AdExchanger // May 23rd, 2022 //
»
Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce

Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our ability to attract and retain customers for our clients does not have to rely on third-party operating system signals,” Criteo CEO Megan Clarken told investors earlier this week during the company’s first-quarter earnings call. “However,”… Continue reading »
by Allison Schiff // May 6th, 2022 //
»
Criteo is all about agencies now.
Criteo On Why Retail Media’s TAM Means Investors Should Stop Caring About Take Rate

Criteo is all about agencies now. On Wednesday, during its full-year 2021 earnings call, the company announced the start of a three-year global partnership with GroupM to help grow Criteo’s retail media business. Agencies are a conduit to brands that Criteo can introduce to its existing retailer clients, including Walmart, Best Buy, Target, Staples and… Continue reading »
by Allison Schiff // February 10th, 2022 //
»
Criteo’s CEO Megan Clarken On Why The IPONWEB Deal Is All About First-Party Data

When Criteo CEO Megan Clarken and IPONWEB CEO Boris Mouzykantskii were hanging out in the green room at AdExchanger’s Programmatic IO event in October in New York City waiting for their session to start – they were on a panel together about the cookieless future – it was … a little awkward. That’s because Criteo and IPONWEB… Continue reading »
by Allison Schiff // December 10th, 2021 //
»
Criteo To Acquire IPONWEB For $380 Million

Criteo is buying IPONWEB, the engineering company that built most of the underlying infrastructure for the ad tech ecosystem. The deal, announced on Thursday, is valued at $380 million and represents a huge chess move on the part of Criteo. So, what does Criteo get from acquiring the company responsible for building the foundation of… Continue reading »
by Allison Schiff // December 9th, 2021 //
»
Prog IO: Stop Whining And Start Adapting To A Cookieless World

Is ad tech’s cookieless future bright or bleak? “We are about to find out,” said Boris Mouzykantskii, CEO and co-founder of IPONWEB, speaking onstage at AdExchanger’s Programmatic IO event in New York City on Monday. About to find out we are. Ready or not, third-party cookies will eventually be tossed onto the dust heap of… Continue reading »
by Allison Schiff // October 29th, 2021 //
»
Retargeting Revives, As Criteo Turns In Another Strong Quarter

Retargeting might be considered a legacy business, but it held strong for Criteo – and actually grew – during the first quarter of this year. On Criteo’s Q1 earnings call Wednesday, CEO Megan Clarken pointed to the resilience of retargeting as a driver of the company’s growth. Not that retargeting’s rebound wasn’t also somewhat of a surprise.… Continue reading »
by Allison Schiff // May 6th, 2021 //
»
Megan Clarken, CEO, Criteo
Commerce Is Criteo’s Eject Button For The Third-Party Cookie Problem

After reporting its fourth quarter results on Wednesday, Criteo’s stock popped by more than 17% and hit a 52-week high. Criteo’s stock has gone up more than 300% over the past year. Criteo, whose revenue grew by 1% in Q4 to $661 million, is taking a clear-eyed approach to the end of third-party cookies, Criteo… Continue reading »
by Allison Schiff // February 11th, 2021 //
»
Shopify Ties Up With Walmart; What Went Wrong At Quartz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small… Continue reading »
by AdExchanger // June 16th, 2020 //
»
Nielsen Adds New Experian Data To Online Ratings, But Publishers See Flaws

Nielsen recently expanded its partnership with consumer data specialist Experian to cover the former’s Online Campaign Ratings with additional layers of demographic data. The new data represents progress, but some publishers are concerned. Media sellers fault both Nielsen and its audience measurement rival comScore, with its validated Campaign Ratings (vCE), for not keeping up with data-management… Continue reading »
by David Kaplan // October 28th, 2013 //
»
 

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