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»commerce

Pinterest Expands Its Partner Program To Third-Party Shopping Tech

Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences. But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change.... Continue reading »
by Allison Schiff // June 17th, 2019 //
»
Instagram: Shopping And Stories Are Top Priorities For The Foreseeable Future

Instagram has a lot going for it right now: Millions of active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been both... Continue reading »
by Allison Schiff // June 14th, 2019 //
»
Adobe Launches Commerce Cloud That Connects Ecom Data To Ad Products

Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining the Experience, Advertising and Analytics clouds. The core of the new commerce package is the Magento ecommerce platform Adobe acquired a year ago for $1.68 billion, that’s now been integrated... Continue reading »
by James Hercher // May 13th, 2019 //
»
Ibotta Debuts App-To-App Marketplace For Mobile Commerce Partners

The shopping app Ibotta, which gives users cash back for purchases, has streamlined app-to-app buying. Tech from deep-linking vendor Button now allows Ibotta users to make purchases from apps in Button’s network, which includes Hotels.com, Groupon, Jet and Spring. Ibotta hopes to connect commerce apps into an easy-to-use marketplace. While it’s easy to link and... Continue reading »
by James Hercher // August 31st, 2016 //
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Button Announces New Marketplace As Brands Turn To Mobile Commerce

Deep-linking vendor Button announced the Button Marketplace on Thursday in an attempt to sustain the mobile app world without the need for digital ad dollars. “It’s an entirely different paradigm for apps,” said Michael Jaconi, Button’s co-founder and CEO. “You can’t capitalize on search and intent in this world like you did for the web.”... Continue reading »
by James Hercher // October 1st, 2015 //
»
Alibaba Replaces CEO, Addresses Hiring Freeze

Chinese ecommerce giant Alibaba has replaced CEO Jonathan Lu, effective May 10. Announced Thursday during its fiscal fourth-quarter earnings call, the company revealed incumbent COO Daniel Zhang would be promoted to CEO while Lu will continue on as vice chairman of the board of directors. Zhang, an eight-year Alibaba vet and original founding member, has held... Continue reading »
by Kelly Liyakasa // May 7th, 2015 //
»
Answers.com CEO On Building Content, Commerce Credo Out Of Q&As

Answers.com, a knowledge resource site, has evolved from a basic wiki to a publisher and marketing tech provider. “We’ve made a lot of positive changes to the site,” said David Karandish, CEO of Answers.com, “have added support for Facebook, Google+ and Twitter for [gated] logins (Answers.com now has over 180 million registered users) and turned... Continue reading »
by Kelly Liyakasa // December 5th, 2014 //
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Twitter Confirms Its 'Buy' Button Is Real

Facebook and Twitter are keen to build more commerce functionality into the social stream. Earlier this summer Facebook began working with select commerce brands to support direct transactions on its platform, and Twitter has been expected to produce something similar after sharp-eyed users spotted a semi-functional "buy" button on the site in July. Well, now that other... Continue reading »
by Zach Rodgers // September 8th, 2014 //
»
Mercent CEO: The Next Phase Of Commerce Is Amazon Vs. Google

Google and Amazon are going after each other. Google has ramped up commercial search and fulfillment, and Amazon is building a Google-like ecosystem around ads – a project involving an ad-buying platform to rival AdWords, according to The Wall Street Journal. And of course, both are investing heavily in video content and advertising. What is Amazon's... Continue reading »
by Kelly Liyakasa // August 29th, 2014 //
»
eBay Heyday: Inside Retailer's Data-Enhanced Media Business

Ever more companies on the buy side want to partner directly with publishers. Sell-side platforms (SSPs), ad networks, agencies, demand-side platforms (DSPs), retargeting networks and others have over the last year increased their efforts to gain visibility and direct inventory access. In a recent telling example, WPP Group's Xaxis programmatic platform absorbed 24/7 Media to... Continue reading »
by Zach Rodgers // December 20th, 2013 //
»
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