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»commerce

NBCU Expands Its Commerce Initiative

Over the past two years, NBCU has made inroads in the commerce arena, building capabilities that drive transactions directly and measuring those conversion events. The strategy makes sense: If you know your ad inventory drives purchases, you might as well go full Amazon and own the whole funnel. And NBCU has executed on that vision... Continue reading »
by Ryan Joe // November 9th, 2020 //
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5 Ways To Make Your Amazon Ads Stand Out

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Farrell, senior director of integrated digital strategy at Sidecar. Advertising on Amazon requires you to balance both offensive and defensive tactics. The overall goal is to appear alongside competitors and... Continue reading »
by AdExchanger // October 22nd, 2020 //
»
Facebook Goes Further Into Ecommerce With New 'Shops' Feature

Facebook on Tuesday launched a new commerce toolkit, called Shops, with a revamped model for how the company fits into the online shopping landscape. Shops will give every SMB, merchant and product company the ability to set up a virtual storefront across Facebook’s app properties. Unlike previous Facebook and Instagram commerce products, Shops will also... Continue reading »
by James Hercher // May 19th, 2020 //
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Momentum At BuzzFeed; What's Next For Pinterest?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzzing  After racking up more than $50 million in losses last year, BuzzFeed is working its way toward profitability. The digital media company laid off 250 staffers and is benefiting from new revenue streams. Sponsored content, once BuzzFeed’s crown jewel, now makes up just... Continue reading »
by AdExchanger // January 6th, 2020 //
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Walmart Launches Self-Serve Ad Platform, But Retail And Audience Data Isn’t Available – Yet

Walmart claims its programmatic advertising platform and ads API are ready for primetime. On Friday, Walmart Media Group (WMG), the retail giant’s advertising arm, released a self-serve portal so advertisers can directly buy on-site search and sponsored product ads on walmart.com. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital,... Continue reading »
by Allison Schiff // January 3rd, 2020 //
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Pinterest Expands Its Partner Program To Third-Party Shopping Tech

Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences. But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change.... Continue reading »
by Allison Schiff // June 17th, 2019 //
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Instagram: Shopping And Stories Are Top Priorities For The Foreseeable Future

Instagram has a lot going for it right now: Millions of active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been both... Continue reading »
by Allison Schiff // June 14th, 2019 //
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Adobe Launches Commerce Cloud That Connects Ecom Data To Ad Products

Adobe launched a cloud product suite for retail and ecommerce technology services on Monday. The Adobe Commerce Cloud is the fourth Adobe cloud offering, joining the Experience, Advertising and Analytics clouds. The core of the new commerce package is the Magento ecommerce platform Adobe acquired a year ago for $1.68 billion, that’s now been integrated... Continue reading »
by James Hercher // May 13th, 2019 //
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Ibotta Debuts App-To-App Marketplace For Mobile Commerce Partners

The shopping app Ibotta, which gives users cash back for purchases, has streamlined app-to-app buying. Tech from deep-linking vendor Button now allows Ibotta users to make purchases from apps in Button’s network, which includes Hotels.com, Groupon, Jet and Spring. Ibotta hopes to connect commerce apps into an easy-to-use marketplace. While it’s easy to link and... Continue reading »
by James Hercher // August 31st, 2016 //
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Button Announces New Marketplace As Brands Turn To Mobile Commerce

Deep-linking vendor Button announced the Button Marketplace on Thursday in an attempt to sustain the mobile app world without the need for digital ad dollars. “It’s an entirely different paradigm for apps,” said Michael Jaconi, Button’s co-founder and CEO. “You can’t capitalize on search and intent in this world like you did for the web.”... Continue reading »
by James Hercher // October 1st, 2015 //
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