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»commerce

Closing The Loop On Amazon, With Larry Harris

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result... Continue reading »
by Zach Rodgers // July 16th, 2021 //
»
Amazon’s Ad Business Grows 73% To $6.9B In Q1

Amazon’s “other” segment, which houses its advertising business, grew 73% YoY to $6.9 billion in Q1. “The advertising team has done a great job turning clicks into productive sales, and the advertising that results is valuable to us as well,” said Amazon CFO Brian Olsavsky. While Amazon’s ads business grew due to traffic increases, its... Continue reading »
by Sarah Sluis // April 30th, 2021 //
»
The Big Story: The Complexity Of Commerce, The Commencement Of Apple’s ATT Enforcement

This week on The Big Story, the team broadcasts LIVE from AdExchanger’s Innovation Labs: Commerce Day event. And here’s your main takeaway if you weren’t able to attend: the fragmentation in the world of commerce-related media is … insane. An emerging cluster of media networks from retailers  such as Walmart, Target, Kroger and numerous others... Continue reading »
by Ryan Joe // April 22nd, 2021 //
»
NBCU Expands Its Commerce Initiative

Over the past two years, NBCU has made inroads in the commerce arena, building capabilities that drive transactions directly and measuring those conversion events. The strategy makes sense: If you know your ad inventory drives purchases, you might as well go full Amazon and own the whole funnel. And NBCU has executed on that vision... Continue reading »
by Ryan Joe // November 9th, 2020 //
»
5 Ways To Make Your Amazon Ads Stand Out

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Farrell, senior director of integrated digital strategy at Sidecar. Advertising on Amazon requires you to balance both offensive and defensive tactics. The overall goal is to appear alongside competitors and... Continue reading »
by AdExchanger // October 22nd, 2020 //
»
Facebook Goes Further Into Ecommerce With New 'Shops' Feature

Facebook on Tuesday launched a new commerce toolkit, called Shops, with a revamped model for how the company fits into the online shopping landscape. Shops will give every SMB, merchant and product company the ability to set up a virtual storefront across Facebook’s app properties. Unlike previous Facebook and Instagram commerce products, Shops will also... Continue reading »
by James Hercher // May 19th, 2020 //
»
Momentum At BuzzFeed; What's Next For Pinterest?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzzing  After racking up more than $50 million in losses last year, BuzzFeed is working its way toward profitability. The digital media company laid off 250 staffers and is benefiting from new revenue streams. Sponsored content, once BuzzFeed’s crown jewel, now makes up just... Continue reading »
by AdExchanger // January 6th, 2020 //
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Walmart Launches Self-Serve Ad Platform, But Retail And Audience Data Isn’t Available – Yet

Walmart claims its programmatic advertising platform and ads API are ready for primetime. On Friday, Walmart Media Group (WMG), the retail giant’s advertising arm, released a self-serve portal so advertisers can directly buy on-site search and sponsored product ads on walmart.com. It also launched an API to make that inventory available through Teikametrics, Flywheel Digital,... Continue reading »
by Allison Schiff // January 3rd, 2020 //
»
Pinterest Expands Its Partner Program To Third-Party Shopping Tech

Pinterest really wants people to shop on its platform. The newly public company revamped its marketing partner program on Monday and added a new partner category for third-party tech providers that facilitate shopping experiences. But the rebrand of Pinterest’s Marketing Developer Partners program to a global Pinterest Partners program is more than a cosmetic change.... Continue reading »
by Allison Schiff // June 17th, 2019 //
»
Instagram: Shopping And Stories Are Top Priorities For The Foreseeable Future

Instagram has a lot going for it right now: Millions of active advertisers, an opportunity to capitalize on commerce, impression growth, a love affair with DTC brands, the continued breakneck growth of Stories … and the fact that a lot of people still don’t necessarily associate it with Facebook. The Facebook connection has been both... Continue reading »
by Allison Schiff // June 14th, 2019 //
»
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