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»amazon

Can Amazon Help Itself?; The Mobile Ad Tech M&A Frenzy

Do Me A Favor Amazon told Congress in 2019 that it doesn’t favor Amazon-owned brands in search results. But that isn’t credible to sellers, who time and again see Amazon rivals shoot into the top three search results immediately. A former Amazon employee told The Markup that Amazon reserved a top search spot for new... Continue reading »
by AdExchanger // October 15th, 2021 //
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App-Based Businesses Juggle Ad Platform Perils; IAB Tech Lab’s Latest Standard

Platform Peril Seemingly every grocery chain now has a programmatic platform, not to mention Lowe’s, Home Depot, Instacart, GoPuff and buy-now-pay-later companies like Afterpay and Klarna, to be joined soon by Uber, perhaps Shopify and who knows who else. Many of these companies – the BNPLs and all the mobile app-based businesses – got into... Continue reading »
by AdExchanger // October 14th, 2021 //
»
Amazon Bullish About Gaming; Nielsen Combines Streaming Measurement Solutions

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Game Amazon CEO Andy Jessy (Jeff who?) issued a bold statement at the GeekWire Summit in Seattle this week. “In the case of games, we have a belief that that could end up being the largest category in entertainment over a long period... Continue reading »
by AdExchanger // October 8th, 2021 //
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Outside Inc. “Reinventing” The Subscription Model With Outside TV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Outside Inc. CEO Robin Thurston is very aware of subscription fatigue. At a time when streaming platforms are working to boost their subscriber numbers with bundled ad-free and ad-supported channel packages, Outside TV is being used in part as a vehicle to entice... Continue reading »
by Tony Rifilato // October 7th, 2021 //
»
ByteDance Looking To Take On Amazon, Alibaba; Verizon Driving Subscribers To Streaming Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within... Continue reading »
by AdExchanger // October 5th, 2021 //
»
Why The Open Marketplace Will Provide Value To Both Buy & Sell Sides In CTV

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Paul Gubbins, VP, CTV Strategy, Publica. While definitions of what actually constitutes a connected TV (CTV) impression are still being widely debated, brand safety companies discover new cases of fraud in streaming on a regular... Continue reading »
by AdExchanger Guest Columnist // October 4th, 2021 //
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Instacart Ad Chief Hops To Walmart; You & Mr. Jones Acquires Brazilian Data Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Instacart Exit Seth Dallaire, out! Instacart’s ad chief is jumping over to Walmart as chief revenue officer amid a shakeup in the grocery delivery service’s executive ranks, Business Insider reports. Dallaire will work to scale Walmart Connect, the retail giant’s ad platform unit –... Continue reading »
by AdExchanger // October 4th, 2021 //
»
Mediabrands Thinks It Has The Kii; Will Apple Let Safari Free?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kii To Success? As the ad industry struggles to come up with solutions to its identity crisis, Kinesso, IPG’s data and technology unit, claims it has the key … ahem, the Kii. That’s what Kinesso is calling its new identity offering. In a world... Continue reading »
by AdExchanger // October 1st, 2021 //
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Macy's Sues Landlord Over Amazon Billboard; YouTube Bans Anti-Vaxxers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The OOH F.U. ROI Macy’s is suing its landlord, the Kaufman Organization, to prevent the building owner from placing an Amazon billboard above the department chain’s flagship Herald Square location in New York City. Macy’s has had its own brand on the billboard for... Continue reading »
by AdExchanger // September 30th, 2021 //
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IMDb TV A Golden Goose For Amazon; Criteo Finds Google FLoC Lacks Scale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW When people think of Amazon video assets, it’s Amazon Prime, Twitch and Fire TV. But IMDb TV, formerly Freedive, has quietly become an important piece of Amazon’s video strategy, and may even be a golden goose of its own someday, VideoWeek reports.... Continue reading »
by AdExchanger // September 24th, 2021 //
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