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»amazon

Crisis Puts Amazon (And Ecommerce) In The Balance

Ecommerce is all about planning. It’s a carefully choreographed dance between manufacturing, warehousing and selling. But what happens when Amazon – and the world in general – has gone off the rails? It’s the nature of ecommerce and Amazon that tactics constantly change, said Sarah LaVallee, VP of client success at the ecommerce agency Channel... Continue reading »
by James Hercher // April 2nd, 2020 //
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Amazon’s Advantage; Smartphones Disrupted

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold The Phone The smartphone industry took a beating this month, and Apple in particular has to rethink its plans for the long term. Thirty-eight percent fewer total smartphones were shipped last month, as consumer spending fell and manufacturing shuttered in China. Apple will... Continue reading »
by AdExchanger // March 30th, 2020 //
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The Ad Industry Petitions Platforms For Payment Leniency As Cash Flow Dwindles

The ad tech industry is pressing Google, Facebook and Amazon to offer more flexible payment terms during the economic uncertainty caused by the coronavirus crisis. An industry petition on Change.org, whose author prefers to remain anonymous due to business conflicts, asks Facebook, Google and Amazon to offer more flexible payment terms during this crisis. The... Continue reading »
by James Hercher // March 27th, 2020 //
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Postponing The Olympics; Crisis Will Only Strengthen Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Games Must Not Go On It’s official: The 2020 Tokyo Olympics will be postponed, an International Olympic Committee (IOC) member told USA Today. It’s the first time that the Olympic games won’t be held since World War II, though brands and athletes may... Continue reading »
by AdExchanger // March 24th, 2020 //
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Facebook Is Removing Coronavirus Misinformation. It Needs To Do The Same For Politics.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Alison Weissbrot, senior editor at AdExchanger. It's part of a series of prospectives from AdExchanger's editorial team. Facebook’s director of product management Rob Leathern tweeted Thursday that the social media... Continue reading »
by Alison Weissbrot // March 23rd, 2020 //
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TV Cancellation Impact; Etsy Tries Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Very Sporting The sudden absence of live sports in television schedules has thrown broadcasters for a loop, with billions of dollars in rights fees and ad commitments on the line. But the most consequential effect may be a swing of users from linear-TV... Continue reading »
by AdExchanger // March 16th, 2020 //
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Clorox Suspends Ads As Amazon Inventory Runs Scarce; How Services Providers Surpass Product Companies

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Disinfect Ads The coronavirus has led companies in certain categories to halt advertising, some (such as cruise providers) because demand has evaporated and others because supply has evaporated. “Clorox confirmed that as stores of its cleaning products dry up online, it has pulled back... Continue reading »
by AdExchanger // March 12th, 2020 //
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Coronavirus Dents Travel Advertising; Olympics In The Balance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1... Continue reading »
by AdExchanger // March 6th, 2020 //
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Walmart Targets Amazon Prime; Coronavirus Disrupts Tech And Agency Travel

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Empire Strikes Back Amazon Prime smashed brick-and-mortar retail with a combination of price discounts, speedy shipping guarantees and a raft of other benefits, with the biggest being the Prime Video streaming service. Now Walmart plans to launch a paid membership service with a focus... Continue reading »
by AdExchanger // March 2nd, 2020 //
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Hearts & Science Adds Marketing Technology Division; Roku Haggles With Broadcasters

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hearts & Science & Mar Tech Hearts & Science is launching a mar tech division with more system integrator capabilities. “And in doing so the agency hopes to beat back increased competition from consulting firms offering similar services,” The Wall Street Journal reports. The... Continue reading »
by AdExchanger // February 13th, 2020 //
»
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