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»amazon

YouTube Gaining More National Brand Advertising; A Missed Opportunity For Machine Learning

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway... Continue reading »
by AdExchanger // August 3rd, 2021 //
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Safari Trails Browser Operators; Amazon Slapped With Record GDPR Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Just Browsing The only browser operators with the resources and potential building blocks to compete with Google Chrome are Microsoft Edge (which is built on Chrome’s open-source code) and Apple’s Safari WebKit. So really that just leaves Safari. And Apple has given up on... Continue reading »
by AdExchanger // August 2nd, 2021 //
»
Amazon Advertising Revenue Eclipses $7B – And Is Still Picking Up Speed

Amazon doesn’t disclose advertising revenues in its quarterly earnings reports. It bundles the ad group into an “Other” category, which consists of advertising and analytics services. But even without a specific number, it’s clear that Amazon’s advertising business is both massive and growing fast. Amazon’s Other category earned more than $7.9 billion in Q2, up... Continue reading »
by James Hercher // July 30th, 2021 //
»
Sponsored Product Ads Have Taken Over Amazon Search – And They Won’t Stop There

More and more ecommerce sales are preceded by paid product listings. The advance of ecommerce advertising in the past year and a half can be seen in the revenue growth in Amazon earnings reports and the promulgation of retail media platforms such as Walmart Connect, Target’s Roundel and Google Shopping. Marketers, too, are getting used... Continue reading »
by James Hercher // July 26th, 2021 //
»
Comcast Weaving In Olympics Footage; Startups Are Attracting Athletes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Olympic Edge During the Olympic Games, Comcast will interrupt its own commercials with near-live highlights and coverage, Variety reports, taking advantage of the fact it owns NBCUniversal and Olympic broadcast rights. “This makes the viewer feel like, ‘How did that just happen? I... Continue reading »
by Tony Rifilato // July 26th, 2021 //
»
AT&T Looks To Offload Xandr; Comcast And ViacomCBS Talk Partnership

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company... Continue reading »
by Tony Rifilato // July 21st, 2021 //
»
Ad Arbitrage Sites Use Misleading Formats; NPR Sells Its Podcasting App

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Upselling Ad arbitrage – buying web traffic and then selling that inventory on a website for more than it was originally paid for – is universally decried but is also still a lucrative strategy. The enterprise data software company DeepSee published a report showing... Continue reading »
by Tony Rifilato // July 19th, 2021 //
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Closing The Loop On Amazon, With Larry Harris

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result... Continue reading »
by Zach Rodgers // July 16th, 2021 //
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News Publishers' Ad-Free Challenge; NBCU Wins Big Upfront Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it... Continue reading »
by Tony Rifilato // July 16th, 2021 //
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How Ecommerce Is Bringing Online Advertising Into Supply Chain And Product Decisions

Ecommerce and retail marketers can no longer keep their eyes squarely focused on media metrics like ROAS. Their world has just gotten bigger. In addition to the media and advertising supply chain, they must consider product development and manufacturing along with shipping and fulfillment. Amazon provides sellers the metrics ACOS (Advertising as a Cost of... Continue reading »
by James Hercher // July 14th, 2021 //
»
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