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»amazon

Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers

Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange on Thursday. There are about 90 data companies as launch partners, including PlaceIQ, Epsilon, Acxiom, InMobi and Foursquare. Unlike data marketplaces such as those operated by The Trade Desk, Oracle or LiveRamp,... Continue reading »
by James Hercher // November 15th, 2019 //
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Amazon’s Ad Revenue Grows More Than 45%, But Company Profitability Dips

Amazon stock dropped after the company reported a profitability decline in its quarterly earnings report on Thursday, with net income dropping from $2.9 billion in Q3 2018 to $2.1 billion this year. Amazon’s profitability slowed in the previous quarter as well, following a strong growth streak going back almost two years. And again Amazon executives... Continue reading »
by James Hercher // October 25th, 2019 //
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EMarketer: Google is Losing Share To Amazon In Search

Google is still by far the dominant player in search advertising, but Amazon is quickly stealing share as it grows in the number two spot. Amazon’s search business will grow 30% in 2019 to $7 billion, making up 13% of the total US search market, according to a forecast released Tuesday by eMarketer. That’s peanuts... Continue reading »
by Alison Weissbrot // October 15th, 2019 //
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Political Campaigns Race To Reserve YouTube Ads; Amazon Puts On An Ad Conference

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Booking Frenzy YouTube created an instant reserve program to allow political campaigns to lock up key slots through February 2020. Just like when your favorite band goes on sale at Ticketmaster, campaign employees stayed up until 3 am so they could book the... Continue reading »
by AdExchanger // October 10th, 2019 //
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TikTok Snubs Campaign Ads; Outbrain And Taboola To Merge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Snubs Campaign Ads Candidates: The world’s fastest-growing social app doesn’t want your money. “We have chosen not to allow political ads on TikTok,” VP of Global Business Solutions Blake Chandlee, writes in a post innocuously titled “Understanding our policies around paid ads.” He... Continue reading »
by AdExchanger // October 4th, 2019 //
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These Companies Have Big Complaints About Big Tech – And Regulators Are Listening

Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s... Continue reading »
by Allison Schiff // October 3rd, 2019 //
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‘Why Do You Have To Choose?’ Men’s Activewear Startup Rhone On Brand Vs. Performance

Direct-to-consumer brands have just as much to learn about retail as traditional retail brands can learn from DTCs. “DTC founders make the mistake of thinking we know everything, just because we were able to scale and build our businesses faster,” said Nate Checketts, CEO and co-founder of Rhone, a men’s sports apparel startup founded in... Continue reading »
by Allison Schiff // October 1st, 2019 //
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IAB Gears Up For CCPA; Vodafone Ramps Up In-House Media Team

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Us, IAB Next up for the California Consumer Protection Act (CCPA): Gov. Gavin Newsom needs to sign the bill into law, and the attorney general needs to release practical guidelines. (Read AdExchanger’s coverage.) It’s all happening fast, and if you’re an ad tech... Continue reading »
by AdExchanger // September 30th, 2019 //
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ViacomCBS CEO Bakish Has A Plan; Alexa Supports Billions Of Dollars Of Transaction

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ViacomCBS Vs. The World ViacomCBS CEO Bob Bakish believes the key to winning the streaming wars is to unite ad supported products like Pluto with subscription video products. “The cool thing about streaming in the context of ViacomCBS is it unites two strategies that... Continue reading »
by AdExchanger // September 26th, 2019 //
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Ad Tech Founders Set Sights On Other Industries; WaPo Has A New Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Programmatic Everything Tapad co-founders Are Traasdahl and Dag Liodden are the latest ad tech entrepreneurs to bring programmatic principles to adjacent industries. The two have raised $14 million for their new startup Crisp, which will use big data to reduce food waste, VentureBeat reports.... Continue reading »
by AdExchanger // September 18th, 2019 //
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