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»cmo

Gartner’s Ad Spend Survey At Odds With Agency Consensus; Captify Finds A Buyer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Boom Or Bust?  New forecasts from Dentsu, WARC and others indicate the ad business is in for a boom year in 2021. GroupM projects the US ad market to grow by 15%, and global growth forecasts range from 6.4% (Magna) up to 10.4% (Dentsu).... Continue reading »
by Tony Rifilato // July 15th, 2021 //
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Snap Rolls Out Story Studio; Criteo Acquires Ad Tech Startup Mabaya

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Story Snap introduced a standalone video editing app called Story Studio at the company’s annual Partner Summit on Thursday. That new app comes on the heels of Snap’s launch of a TikTok clone called Spotlight. Story Studio was among a slew of announcements... Continue reading »
by AdExchanger // May 21st, 2021 //
»
How Blink Fitness’ CMO Sweated Out The Pandemic

What’s a gym CMO to do when gyms – which normally promote health – get banned for health reasons? That’s exactly the situation Blink Fitness CMO Michelle Horowitz found herself in during the pandemic. The fitness chain operates 110 gyms across 10 states, all of which had different rules about gym openings. Blink Fitness hustled... Continue reading »
by Sarah Sluis // March 16th, 2021 //
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Industry Preview: Dole’s Global CMO On Why Digital Transformation Is About Way More Than Marketing

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. You know you’re a good marketer when you can convince a four-year-old that broccoli is a treat. Although Rupen Desai... Continue reading »
by Allison Schiff // February 22nd, 2021 //
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A Memo From The CMO

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, programmatic economist at Lemonade Projects. To: ACME Media Team and AOR From: CMO, ACME Corp. Date: Today Re: Our continued reliance on cookies is less than advantageous Priority:... Continue reading »
by AdExchanger // December 7th, 2020 //
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Vroom’s CMO Is Betting That The Pandemic Will Lift Ecommerce Auto Sales

Online sales only accounts for 1% of all used car transactions, but this final frontier of ecommerce got an unexpected boost from the pandemic. And Vroom, an ecommerce platform for used cars, is revving up to catch the attention of consumers who want to buy a car – just not in person. “This crisis has... Continue reading »
by Sarah Sluis // July 17th, 2020 //
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CMOs Too Bullish About Pandemic Recovery; UK Wants Regulatory Body For Ad Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rose-Tinted Glasses CMOs may be overly optimistic about the pandemic’s long-term impact. Seventy-three percent expect the negative effects to be short-lived and hold a positive outlook for performance in the next two years, according to a survey of 430 CMOs by Gartner. With this... Continue reading »
by AdExchanger // July 2nd, 2020 //
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CMO Stints Shorten; HBO Max Launches

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Short Stint The average tenure of CMOs in the United States dropped again in 2019, to 41 months from about 43 months in 2018. That’s the lowest number on record since 2009, according to a report from executive search firm Spencer Stuart. The... Continue reading »
by AdExchanger // May 28th, 2020 //
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NerdWallet CMO
How NerdWallet’s CMO Is Growing A Brand During A Crisis

During a time of economic uncertainty, should a CMO put her brand on the sidelines? Or should she increase media investment – especially if buying ads is cheap? NerdWallet’s CMO Kelly Gillease has been in the midst of that marketing calculus as the brand recalibrates its strategy for the rest of 2020. “We decided that... Continue reading »
by Sarah Sluis // May 20th, 2020 //
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CMOs Vs CTOs; Ads Get A Boost In Google Maps

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mark It Down A 2019 report in the Harvard Business Review declared that marketing has lost prominence within the overall business hierarchy, based on US ad expenditures decreasing. Two of its authors revisited the topic in a new article, noting, “Many scholars and practitioners... Continue reading »
by AdExchanger // February 27th, 2020 //
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