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»Shopify

Would-Be Ad Earners Are Big Spenders; The Rise Of Shopping Bots

Spend Money To Make Money The proliferation of companies launching ancillary advertising businesses is a boon to total ad spend. Buy-now-pay-later players Affirm, Klarna, Afterpay and PayPal spent a combined $52.45 million on TV, print and digital media from January to September this year, Business Insider reports. That’s up 130% from last year. BNPL companies... Continue reading »
by AdExchanger // October 18th, 2021 //
»
IMDb TV A Golden Goose For Amazon; Criteo Finds Google FLoC Lacks Scale

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AVOD FTW When people think of Amazon video assets, it’s Amazon Prime, Twitch and Fire TV. But IMDb TV, formerly Freedive, has quietly become an important piece of Amazon’s video strategy, and may even be a golden goose of its own someday, VideoWeek reports.... Continue reading »
by Monica Bhalla // September 24th, 2021 //
»
The Big Story: Everyone’s Launching An Ads Business

From Instacart to Uber, a wide variety of digital businesses are realizing that they can spin up advertising businesses. Their inspiration? Amazon’s “other” revenue category. Composed mostly of advertising revenue, it’s proven to a slew of digital companies that they can gain profitability by pursuing the sky-high margins in advertising. On this week’s Big Story,... Continue reading »
by Sarah Sluis // September 23rd, 2021 //
»
Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend... Continue reading »
by Monica Bhalla // September 22nd, 2021 //
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Shopify Pushes Further Into Social Channels, As The Hunt For Online Customers Intensifies

The first era of online shopping was independent merchants setting up their own sites. And the second era simply belonged to Amazon. But now we’re in a third era, which could be known as the social commerce age.  Put differently: the age of Shopify. The ecommerce tech company announced an integration with TikTok on Tuesday,... Continue reading »
by James Hercher // August 25th, 2021 //
»
Shopify’s Shop Pay Checkout Tool Is Coming To Google

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through... Continue reading »
by Tony Rifilato // May 27th, 2021 //
»
How Rothy’s Takes Advantage Of The Expanded Pinterest-Shopify Commerce Partnership

Pinterest and Shopify have globally expanded a social commerce partnership that launched last year. The partnership began in the United States and Canada with the Pinterest Shopify app, which allows businesses to quickly upload their product catalogs to Pinterest and convert them into shoppable Product Pins. The app is now available in 27 other countries,... Continue reading »
by Tony Rifilato // April 21st, 2021 //
»
Microsoft Backs Australia's Digital Media Law; Maryland Is This Close To Taxing Online Ad Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to... Continue reading »
by Monica Bhalla // February 16th, 2021 //
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Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s... Continue reading »
by Monica Bhalla // January 8th, 2021 //
»
Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whether the practice of real-time bidding is a... Continue reading »
by Monica Bhalla // December 11th, 2020 //
»
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