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»Shopify

Comic: In-game advertising
Before ATT, Apple Tried – And Failed – To Change Facebook; Good Times For Ecommerce Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fair Share In the years before Apple dropped its AppTrackingTransparency (ATT) framework on the industry’s head like a ton of bricks, the company discussed a possible special arrangement with Facebook to cut Apple in on a slice of Facebook’s revenue, The Wall Street… Continue reading »
by AdExchanger // August 16th, 2022 //
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Where Big Tech Meets Diplomacy; Shopify Could Buy, Build Or Invest Its Way Into Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Speak Softly, And Carry A Big Tech Big Tech is on the defensive in the US, where it’s become politically popular to take shots at Alphabet, Meta and Amazon. But events that have transpired over the past year abroad demonstrate how powerful those… Continue reading »
by AdExchanger // August 4th, 2022 //
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Shopify Isn’t All In On Ads (Yet); Universal Music Joins The Media Network Parade

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shopify Is ‘Just Browsing’ Ads Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a consolidated Shopify ad platform.  In May, there… Continue reading »
by AdExchanger // June 24th, 2022 //
»
Regina Ye, CEO & founder, Topsort
The Democratization Of Sponsored Listings, With Topsort CEO And Founder Regina Ye

When Topsort CEO Regina Ye was in college, she launched an ecommerce brand called Zirui to produce and sell reusable magnetic travel toiletry kits. She kicked off a Kickstarter campaign, made 3D-printed prototypes of the product, glued the pieces together, gathered feedback on the design – it was a lot of work, but also a… Continue reading »
by Allison Schiff // June 21st, 2022 //
»
Comic: In-game advertising
Shopify Gets Into Audiences (But Still Not Ads); EA And FIFA Cut Ties On Long-Time Branding Deal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shipshape Shop Late last year, Shopify began testing a prospecting product called Shopify Audiences, and it just graduated to a general release.  The product uses Shopify’s “unique perspective on purchasing intent from supporting merchants and their buyers,” according to a release. That’s hardly… Continue reading »
by AdExchanger // May 11th, 2022 //
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Meta And Shopify Feud While Amazon Cruises; Xandr Adds A Raft Of New Data Partners

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shape Up Or Shop Out Parallel news items reinforce the massive relative advantage for Amazon and its ad business compared with Facebook and Shopify in the wake of Apple’s data privacy overhaul. For years, rumors flew that Facebook was angling to acquire Shopify, The… Continue reading »
by AdExchanger // April 22nd, 2022 //
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Can Podcast Nets Help Themselves By Helping Each Other?; YouTube Licenses A Content Library Because It Loves AVOD

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Shrinking Podcastiverse Podcasting has consolidated dramatically, perhaps even unhealthily, in recent years.  Roughly one year ago, the audio market research firm Edison Research conducted a test to see how many podcast networks an advertiser would need to buy from to cover 50%… Continue reading »
by AdExchanger // March 24th, 2022 //
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Will Retail Ad Revenue Match The Hype?; Help Us, Shopify Ads, You’re Our Only Hope

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Working Their Retails Off Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off.  The latest is the craft store Michaels, which launched a retail media platform on Wednesday in partnership with Criteo. Amazon sets the… Continue reading »
by AdExchanger // February 24th, 2022 //
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man runs on treadmill while eating cupcake
Digital Media Tightens Its Belt After Feasting On Garbage Metrics; Social Media Gets A CAT Scan

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. LOL Remember Comscore Rankings? Digital publishing is in a period of self-reflection. Instead of bragging about mass reach, the new norm will be looking at rational numbers to evaluate reach and readership, writes Brian Morrissey, former president and editor-in-chief of Digiday who now writes… Continue reading »
by AdExchanger // February 3rd, 2022 //
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Would-Be Ad Earners Are Big Spenders; The Rise Of Shopping Bots

Spend Money To Make Money The proliferation of companies launching ancillary advertising businesses is a boon to total ad spend. Buy-now-pay-later players Affirm, Klarna, Afterpay and PayPal spent a combined $52.45 million on TV, print and digital media from January to September this year, Business Insider reports. That’s up 130% from last year. BNPL companies… Continue reading »
by AdExchanger // October 18th, 2021 //
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