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»Shopify

Shopify’s Shop Pay Checkout Tool Is Coming To Google

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through... Continue reading »
by Tony Rifilato // May 27th, 2021 //
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How Rothy’s Takes Advantage Of The Expanded Pinterest-Shopify Commerce Partnership

Pinterest and Shopify have globally expanded a social commerce partnership that launched last year. The partnership began in the United States and Canada with the Pinterest Shopify app, which allows businesses to quickly upload their product catalogs to Pinterest and convert them into shoppable Product Pins. The app is now available in 27 other countries,... Continue reading »
by Tony Rifilato // April 21st, 2021 //
»
Microsoft Backs Australia's Digital Media Law; Maryland Is This Close To Taxing Online Ad Revenue

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pay Up Microsoft is advocating that the US follow Australia’s lead and copy a proposal that would require tech companies to pay newspapers for using their content. It’s also suggested, unsurprisingly, that its very own Bing search engine could be a viable alternative to... Continue reading »
by AdExchanger // February 16th, 2021 //
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Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s... Continue reading »
by AdExchanger // January 8th, 2021 //
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Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whether the practice of real-time bidding is a... Continue reading »
by AdExchanger // December 11th, 2020 //
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Twitter To Reboot Its Policy On Blue Check Marks; Publishers See Success On Snapchat

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Is Back It’s been a loooong, dark year for publishers, but there has been at least one bright spot: Snapchat. Digiday reports that publishers are netting higher revenue for their Discover content within Snapchat, both year over year as well as quarter over... Continue reading »
by AdExchanger // November 30th, 2020 //
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TikTok Enters The Ecommerce Game With Shopify Team-Up

TikTok marked its first foray into ecommerce by announcing a global partnership deal with Shopify on Tuesday, a deal that it said will help more than a million merchants reach new audiences and drive sales on the popular video-sharing app. The integration deal with Shopify – the Canada-based ecommerce giant – is intended to help... Continue reading »
by Tony Rifilato // October 27th, 2020 //
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Snapchat Offers Brands More Organic Reach; Hulu Tests Self-Serve For SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront... Continue reading »
by AdExchanger // July 16th, 2020 //
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Shopify Ties Up With Walmart; What Went Wrong At Quartz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small... Continue reading »
by AdExchanger // June 16th, 2020 //
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Facebook Goes Further Into Ecommerce With New 'Shops' Feature

Facebook on Tuesday launched a new commerce toolkit, called Shops, with a revamped model for how the company fits into the online shopping landscape. Shops will give every SMB, merchant and product company the ability to set up a virtual storefront across Facebook’s app properties. Unlike previous Facebook and Instagram commerce products, Shops will also... Continue reading »
by James Hercher // May 19th, 2020 //
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