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»Shopify

Advertisers Pause Spend Amid DC Chaos; Facebook Bans Trump

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stepping Back So … 2021 is off to a great start. After pro-Trump mobs stormed the US Capitol on Wednesday, advertisers are pulling their paid social advertising and reevaluating their overall ad spend, Digiday reports. Some advertisers paused their paid social just as DC’s... Continue reading »
by AdExchanger // January 8th, 2021 //
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Google And IAB In The Crosshairs Over RTB (Again); Insta Intros Shopping In Reels

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Avengers Assemble (Please!) Google and the IAB are once again under the EU’s gimlet eye. A group of human rights orgs sent coordinated privacy complaints to regulators on Thursday in six European countries. At issue is whether the practice of real-time bidding is a... Continue reading »
by AdExchanger // December 11th, 2020 //
»
Twitter To Reboot Its Policy On Blue Check Marks; Publishers See Success On Snapchat

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Is Back It’s been a loooong, dark year for publishers, but there has been at least one bright spot: Snapchat. Digiday reports that publishers are netting higher revenue for their Discover content within Snapchat, both year over year as well as quarter over... Continue reading »
by AdExchanger // November 30th, 2020 //
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TikTok Enters The Ecommerce Game With Shopify Team-Up

TikTok marked its first foray into ecommerce by announcing a global partnership deal with Shopify on Tuesday, a deal that it said will help more than a million merchants reach new audiences and drive sales on the popular video-sharing app. The integration deal with Shopify – the Canada-based ecommerce giant – is intended to help... Continue reading »
by Anthony Rifilato // October 27th, 2020 //
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Snapchat Offers Brands More Organic Reach; Hulu Tests Self-Serve For SMBs

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Called To Account Snapchat users may finally start to see brands posting organic content. There are 30 brands testing account pages, including Ben & Jerry’s, Target, Tim Hortons and Gucci. The new brand landing pages feature videos, custom AR lenses and a native storefront... Continue reading »
by AdExchanger // July 16th, 2020 //
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Shopify Ties Up With Walmart; What Went Wrong At Quartz

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Setting Up Shop Shopify landed a partnership with Walmart so that merchants that use the ecommerce software can sell on Walmart’s online marketplace. It’s a logical tie-up: Walmart wants to rapidly scale the brands and SKUs in its marketplace and Shopify can offer small... Continue reading »
by AdExchanger // June 16th, 2020 //
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Facebook Goes Further Into Ecommerce With New 'Shops' Feature

Facebook on Tuesday launched a new commerce toolkit, called Shops, with a revamped model for how the company fits into the online shopping landscape. Shops will give every SMB, merchant and product company the ability to set up a virtual storefront across Facebook’s app properties. Unlike previous Facebook and Instagram commerce products, Shops will also... Continue reading »
by James Hercher // May 19th, 2020 //
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Shopify Bets Big On New Merchants As Retail Scrambles For COVID Commerce Solutions

A wave of new brands and merchants are adopting Shopify’s retail technology, as consumer behavior swings during the coronavirus pandemic. Shopify said during its Q1 earnings Wednesday that the number of new stores selling on its platform grew by 62% in the second half of Q1 compared to the first half, and the number of... Continue reading »
by James Hercher // May 7th, 2020 //
»
YouTube CPMs Fall As Viewing Spikes; Kids TV Loses Ground To Streaming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Junior Streamers Children’s TV shows are losing out to new streaming options. Just look at Disney. Disney Plus passed 50 million subscribers last week while prime-time viewing on its cable network, Disney Channel, slumped 37% in mid April. The network is cutting back on... Continue reading »
by AdExchanger // April 20th, 2020 //
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ISPs Worried About Google's Shift To New Standard; Biden Backs Off Online Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rerouting Traffic Google plans to use a new internet protocol (DNS over TLS) to improve security in its Chrome browser, and internet service providers are worried. Specifically, they fear Google’s shift to a new standard could change the competitive landscape in Google’s favor. “They... Continue reading »
by AdExchanger // October 1st, 2019 //
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