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»doubleverify

UK Antitrust Probe Targets Chrome Privacy Sandbox; Comscore Nabs Strategic Investment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority (CMA) is launching an investigation into Google’s plan to phase out third-party cookies in Chrome, CNBC reports. The CMA says it’s received several complaints about how Google’s Privacy Sandbox proposals will impact competition. One of... Continue reading »
by AdExchanger // January 11th, 2021 //
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Goldman Sachs Acquires White Ops; Roku To Pass 100M US Users In 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. White Hot The Merchant Banking Division of Goldman Sachs is leading a deal to buy bot detection and anti-fraud company White Ops, Business Insider scoops. Goldman is being joined in the deal by VC firm ClearSky Security and investment firm NightDragon. The trio will... Continue reading »
by AdExchanger // December 22nd, 2020 //
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EU Plans Laws That Could Topple Big Tech; TV Networks Are In Debt To Their Advertisers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Big Tech? A set of strict new EU privacy laws now under discussion could be the basis for breaking up the big tech platforms, Business Insider reports. The first drafts of the Digital Services Act and the Digital Markets Act (DMA) were unveiled... Continue reading »
by AdExchanger // December 18th, 2020 //
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Texas Sues Google Over Ad Tech; Third-Party Ad Verification Comes To Reddit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The People Vs. Google’s Ad Stack The AGs of 10 states have filed a suit against Google, accusing it of monopolistic behavior in its ad business, The New York Times reports. In a Twitter video announcing the legal action, Texas Attorney General Ken Paxton... Continue reading »
by AdExchanger // December 17th, 2020 //
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DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side

Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one... Continue reading »
by Anthony Rifilato // December 9th, 2020 //
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DoubleVerify Develops A More Nuanced Tool To Gauge Brand Suitability

Ad verification company DoubleVerify said Tuesday it is launching a tool in January that will help advertisers take a more nuanced approach to their brand suitability needs. DoubleVerify said it is rolling out the “next evolution” of its brand safety and suitability solution, Brand Suitability Tiers, which will allow advertisers, publishers and platforms to speak... Continue reading »
by Anthony Rifilato // November 18th, 2020 //
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SSP PubMatic Files For $75 Million IPO

This SSP is going IPO. PubMatic is gearing up for a proposed $75 million initial public offering after filing an S-1 with the Securities and Exchange Commission on Friday. The company, founded in 2006, is one of the ad tech old guard and planning to list its Class A common stock on the Nasdaq Global... Continue reading »
by Anthony Rifilato // November 16th, 2020 //
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DoubleVerify Receives $350M Investment Boost, Ahead Of Its Reported IPO

Ad verification company DoubleVerify clinched a $350 million investment deal Wednesday that will be used to buy out existing shareholders and help fuel its growth ahead of a reported initial public offering next year. The backing from a new investor group led by Tiger Global Management – which includes the world’s largest asset manager, BlackRock,... Continue reading »
by Anthony Rifilato // October 28th, 2020 //
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With third-party cookies on the brink of extinction, publishers can tap into first-party identity as a way to reestablish their value in the market.
5 Takeaways From The Final Day Of Programmatic IO Digital

And that’s a wrap. Thanks to everyone who attended AdExchanger’s Programmatic IO digital conference this month. Over six days in October, more than 45 speakers took to the virtual stage (ahem, their sofas and kitchen tables) to drop knowledge bombs, including deep dives on the future of identity in addressable advertising. Here’s your rundown. Focus... Continue reading »
by Allison Schiff // October 22nd, 2020 //
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Prog.IO Digital: P&G’s Media Strategy, NYT Reconciles Subscriptions With Ads – And How To Build A CDP

Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and... Continue reading »
by Ryan Joe // October 16th, 2020 //
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