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»doubleverify

DoubleVerify’s Growth Buoyed By Programmatic

Fresh off its IPO in April, ad verification provider DoubleVerify saw its revenue increase 44% to $76.5 million year-over-year in Q2, fueled by the growth of programmatic. DoubleVerify took in $37.9 million in programmatic revenue in Q2 – a 57% increase from the same period last year – largely driven by its Authentic Brand Safety... Continue reading »
by Tony Rifilato // July 30th, 2021 //
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How The Media Trust Is Helping CTV Publishers Filter Unwanted Ads

"The Sell Sider" is a column written by the sell side of the digital media community. As more inventory becomes available programmatically in CTV, the issue of ad quality is coming up more often. Publishers, concerned about the messaging in ads being delivered, increasingly rely on DSPs and SSPs to filter out ad content that... Continue reading »
by Tony Rifilato // July 9th, 2021 //
»
CTV Fraud Is Changing, DoubleVerify Finds

Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions. A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion... Continue reading »
by Tony Rifilato // July 8th, 2021 //
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Ad Tech’s IPO Craze; Apple Gives In To Roku

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival... Continue reading »
by AdExchanger // July 6th, 2021 //
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IAS Goes Public In Bid To Retain Competitive Edge

Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began trading on the Nasdaq at $18 per share – above the initial $15 to $17 price range – raising $270 million through the sale of 15 million... Continue reading »
by Tony Rifilato // June 30th, 2021 //
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Intergral Ad Science Prepares IPO; Apple Antitrust Investigations Pile Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Another IPO The ad tech IPOs keep rolling out. This time it’s Integral Ad Science Holding. The New York-based ad verification and measurement company announced the terms of its IPO on Monday, saying that it plans to raise $240 million by offering 15 million... Continue reading »
by AdExchanger // June 22nd, 2021 //
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Investing In Measurement, With DoubleVerify Bull David Blumberg

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. DoubleVerify went public in April, one of the biggest ad tech IPOs in recent memory. This week on AdExchanger Talks, we chat with the company’s first institutional investor, David Blumberg, a partner at Blumberg Capital. He describes DoubleVerify's... Continue reading »
by Zach Rodgers // June 14th, 2021 //
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After Methbot Conviction, Ad Industry Zeroes In On CTV As Fraud Hotspot

Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more frequent in connected TV (CTV) and are often tied to larger cybercrime operations. Leaders from... Continue reading »
by Tony Rifilato // June 14th, 2021 //
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Twitter Launches Its Subscription Service; Criteo's Got A New Look

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. VIP Access Cue the 1990s club track “Blue” by Eiffel 65, because Twitter just put up a velvet rope for users to gain VIP access for exclusive features. On Thursday, Twitter launched its first subscription service, dubbed Twitter Blue, with an initial rollout in... Continue reading »
by AdExchanger // June 4th, 2021 //
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Conviction Of Russian Ad Fraudster Sets Precedent. Will It Make Scammers Think Twice?

Five years after a Russian ad fraud scheme that bilked digital advertisers out of more than $7 million was uncovered, self-proclaimed “King of Fraud” Aleksandr Zhukov was convicted last week by a federal jury in Brooklyn. Zhukov, 41, was arrested in Bulgaria in 2018 and extradited to the United States in 2019 for running a... Continue reading »
by Tony Rifilato // June 2nd, 2021 //
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