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»doubleverify

TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It's introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that... Continue reading »
by AdExchanger // April 14th, 2021 //
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Buyers.json And DemandChain Object Now Available For Public Comment; White Ops Becomes Human

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Specifications The IAB Tech Lab is rolling out new specs, this time for the buy-side, around transparency and brand safety: big topics of conversation these days. IAB has released two new technology standards — buyers.json and DemandChain Object — that are open for... Continue reading »
by AdExchanger // March 31st, 2021 //
»
Email-Based Identifiers Struggle To Communicate Consent; More Ad Tech Companies Poised To SPAC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of email-based identifiers is nigh. But are these cookie replacements actually as transparent about consent as promised? Digiday’s Kate Kaye says mebbe not. “Because many identity technologies, including Unified ID 2.0, use email addresses and other... Continue reading »
by AdExchanger // March 23rd, 2021 //
»
IPO
DoubleVerify Reveals Financials As Company Files S-1

Add another ad tech IPO to the pile, folks. DoubleVerify filed its S-1 Wednesday (read it) in its bid to IPO.  According to the filing, DoubleVerify experienced strong but slowing revenue growth last year. Gross revenue in 2020 was $244 million, a 34% increase from 2019 revenue of $183 million. The company’s 2018 revenue meanwhile... Continue reading »
by Ryan Joe // March 17th, 2021 //
»
UK Launches Antitrust Probe Into Apple; Political Ads Return To Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bite Of The Apple Another day, another platform, another investigation. This time, Apple is under scrutiny by the Competition and Markets Authority (CMA), the UK’s antitrust regulator, over whether Apple “imposes unfair or anticompetitive conditions on app developers.” According to The Wall Street Journal,... Continue reading »
by AdExchanger // March 5th, 2021 //
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How Aniview Fends Off The Bot Attacks In CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. With CTV ad spending in the United States expected to increase from $8.1 billion in 2020 to $11.4 billion this year, scammers are following the money. In the midst of an OTT boom that has created more opportunities for fraudsters, ad fraud detection... Continue reading »
by Tony Rifilato // March 1st, 2021 //
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Flashtalking Acquires Protected Media To Bolster OTT Fraud Detection Services

Independent global ad server Flashtalking said on Tuesday that it has acquired Israeli-based ad fraud detection specialist Protected Media as it makes a bigger push into the OTT space. Terms of the deal were not disclosed, but the acquisition was made with a mix of cash and stock. The deal allows Flashtalking to offer verification,... Continue reading »
by Tony Rifilato // February 23rd, 2021 //
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Performance measurement is a natural evolution of ad verification, according to DoubleVerify, whose metric for measuring campaign effectiveness is now generally available.
DoubleVerify Is Doubling Down On Performance Metrics With Mondelez

Performance measurement is a natural evolution of ad verification, according to DoubleVerify, which made its metric for measuring campaign effectiveness generally available on Wednesday. The solution, called Authentic Attention, was in beta since January of last year. To power the tool, DoubleVerify is repurposing the more than 50 data signals that it already collects to... Continue reading »
by Allison Schiff // February 17th, 2021 //
»
DoubleVerify Uncovers Largest CTV Ad Fraud Scheme To Date

Ad verification company DoubleVerify has uncovered a massive CTV ad fraud scheme that was on track to bilk advertisers and publishers out of $30 million to $50 million in ad spend. The scam, dubbed “ParrotTerra,” used server-side ad insertion to generate fake CTV inventory across a large number of apps, IPs and devices, spoofing 3.7... Continue reading »
by Tony Rifilato // February 3rd, 2021 //
»
UK Antitrust Probe Targets Chrome Privacy Sandbox; Comscore Nabs Strategic Investment

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Built On Sand? The UK’s Competition and Markets Authority (CMA) is launching an investigation into Google’s plan to phase out third-party cookies in Chrome, CNBC reports. The CMA says it’s received several complaints about how Google’s Privacy Sandbox proposals will impact competition. One of... Continue reading »
by AdExchanger // January 11th, 2021 //
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