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»ESPN

Hollywood Is Weary From The CTV Struggle; What’s New (Newish) And Cool In Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Titans Are Tired So many entertainment hubs – Netflix, Amazon Prime and Freevee, Paramount+ and sister app Pluto TV, Apple TV+, HBO Max, Discovery+ and the Disney triumvirate of Hulu, ESPN+ and Disney+ – so little time. Which means there just isn’t… Continue reading »
by AdExchanger // May 13th, 2022 //
»
Yellowstone Is A Huge Hit, But For Who? AppLovin Makes A CTV Acquisition

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Blood From A Yellowstone Kevin Costner announced a four-part docuseries titled Yellowstone: One-Fifty about Yellowstone National Park, distributed by the right-wing media outlet Fox Nation. So, who cares?  It’s only amusing because it shows how powerful a tentpole series can be in this… Continue reading »
by AdExchanger // March 2nd, 2022 //
»
Disney Kicks Off 2022 In A Good Position Thanks To Streaming And A Rebound In Parks

What do theme parks and streaming have in common? Together, they helped Disney beat expectations this quarter. Revenue for the first quarter of Disney’s 2022 fiscal year was just shy of $22 billion, up 34% from $16.2 billion this time last year, the company told investors on Wednesday. As a result, Disney’s stock surged around… Continue reading »
by Alyssa Boyle // February 10th, 2022 //
»
Big Brands Prep For Cookieless World; Podcast Upfronts Lineup Revealed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What, Me Worried? Google’s planned elimination of third-party cookies has big brands revamping their data strategies, but some aren’t too worried about the looming restrictions that won’t allow individual ad targeting. Per the Wall Street Journal, Bacardi has expressed confidence in its ability to… Continue reading »
by AdExchanger // April 2nd, 2021 //
»
Advertising And Audience Complicate The NFL’s Entry Into Streaming

A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth.  “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24… Continue reading »
by Tony Rifilato // March 12th, 2021 //
»
Disney Talks Subscriber Count, Ads On Streaming Services And Theatrical Release Strategy

The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a major strategic shift into the DTC market, as it bets big on Disney Plus and its other streaming platforms, including Hulu and ESPN Plus, in the years ahead. Subscribers and content jump to hyperspace In… Continue reading »
by Tony Rifilato // December 11th, 2020 //
»
Biden Can’t Change US Media’s Toxicity; MediaMath, Merkle Partner For Cookieless ID Solution

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide in the United States was starkly visible during the 2020 election – especially as the results rolled in last week. President-elect Joe Biden has pledged to be a “healer in chief.” But as Campaign US… Continue reading »
by AdExchanger // November 12th, 2020 //
»
The Weather Channel App Settles Its Lawsuit; Omnicom Puts Big Tech’s Feet To The Fire

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last year by the city attorney for Los Angeles accusing The Weather Channel app of tricking users into turning over data without explaining it would be given to third parties for purposes other than weather alerts,… Continue reading »
by AdExchanger // August 21st, 2020 //
»
Hard Hit By Coronavirus, Disney Suffers From Park Closures And Loss Of Live Sports

Disney Parks are closed. Broadcast and TV advertising is down. Movie releases and Broadway shows have no theaters to play in. Cruise ships are docked. Live sports have been canceled, decreasing ESPN viewership. Disney retail stores are closed, and film production has halted. Many companies are weathering the economic effects of the coronavirus pandemic because… Continue reading »
by Sarah Sluis // May 5th, 2020 //
»
Disney Plus Comes Close To Hulu’s Total Subs In One Quarter

Disney Plus is off to a strong start. In its inaugural quarter, the subscription video on demand (SVOD) service brought in 10 million subscribers on the first day and 26.5 million subscribers over Q4, Disney said during its Q4 earnings Tuesday. By contrast, twelve-year-old Hulu, which is majority owned by Disney, totals 30.4 million users.… Continue reading »
by Sarah Sluis // February 4th, 2020 //
»
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