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»ESPN

Big Brands Prep For Cookieless World; Podcast Upfronts Lineup Revealed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What, Me Worried? Google’s planned elimination of third-party cookies has big brands revamping their data strategies, but some aren’t too worried about the looming restrictions that won’t allow individual ad targeting. Per the Wall Street Journal, Bacardi has expressed confidence in its ability to... Continue reading »
by Monica Bhalla // April 2nd, 2021 //
»
Advertising And Audience Complicate The NFL’s Entry Into Streaming

A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth.  “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24... Continue reading »
by Tony Rifilato // March 12th, 2021 //
»
Disney Talks Subscriber Count, Ads On Streaming Services And Theatrical Release Strategy

The force is strong with Disney. The company is leveraging its movie franchises and original content pipeline to hyperdrive a major strategic shift into the DTC market, as it bets big on Disney Plus and its other streaming platforms, including Hulu and ESPN Plus, in the years ahead. Subscribers and content jump to hyperspace In... Continue reading »
by Tony Rifilato // December 11th, 2020 //
»
Biden Can’t Change US Media’s Toxicity; MediaMath, Merkle Partner For Cookieless ID Solution

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. It’s All About Trust The political and cultural divide in the United States was starkly visible during the 2020 election – especially as the results rolled in last week. President-elect Joe Biden has pledged to be a "healer in chief.” But as Campaign US... Continue reading »
by Monica Bhalla // November 12th, 2020 //
»
The Weather Channel App Settles Its Lawsuit; Omnicom Puts Big Tech's Feet To The Fire

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Weathering The Storm IBM settled a lawsuit brought last year by the city attorney for Los Angeles accusing The Weather Channel app of tricking users into turning over data without explaining it would be given to third parties for purposes other than weather alerts,... Continue reading »
by Monica Bhalla // August 21st, 2020 //
»
Hard Hit By Coronavirus, Disney Suffers From Park Closures And Loss Of Live Sports

Disney Parks are closed. Broadcast and TV advertising is down. Movie releases and Broadway shows have no theaters to play in. Cruise ships are docked. Live sports have been canceled, decreasing ESPN viewership. Disney retail stores are closed, and film production has halted. Many companies are weathering the economic effects of the coronavirus pandemic because... Continue reading »
by Sarah Sluis // May 5th, 2020 //
»
Disney Plus Comes Close To Hulu's Total Subs In One Quarter

Disney Plus is off to a strong start. In its inaugural quarter, the subscription video on demand (SVOD) service brought in 10 million subscribers on the first day and 26.5 million subscribers over Q4, Disney said during its Q4 earnings Tuesday. By contrast, twelve-year-old Hulu, which is majority owned by Disney, totals 30.4 million users.... Continue reading »
by Sarah Sluis // February 4th, 2020 //
»
Disney Is ‘All In’ On Streaming – But Advertisers Are Out Of Luck

“Let it go, let it go” is the theme song for any advertisers who might’ve had their hearts set on an ad-supported option for Disney+. There won’t be one, Disney revealed during an investor day event on Thursday in Los Angeles. Disney’s direct-to-consumer (DTC) streaming service, slated to launch in the United States on Nov.... Continue reading »
by Allison Schiff // April 12th, 2019 //
»
Disney Girds For The Streaming Wars With Its Checkbook

Carving out a spot in the ever-crowded direct-to-consumer streaming market is an expensive proposition – and Disney is ready to spend. DTC is “a bet on the future of this business,” Disney CEO Bob Iger told investors on Tuesday, the equivalent of pouring money into building a theme park. “We are deploying capital so that the... Continue reading »
by Allison Schiff // February 5th, 2019 //
»
NFL Rights Help The Yahoo Sports App Score Millions Of Users

In February, you can watch the Super Bowl on your phone with the Yahoo Sports app. Last year, Verizon purchased the mobile and tablet rights to NFL games for Yahoo Sports. Live NFL coverage attracted 4.3 million people to download the Yahoo Sports app this season, in addition to 1.1 million people who downloaded the... Continue reading »
by Sarah Sluis // December 12th, 2018 //
»
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