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»Safari

Safari Is Experimenting With An API That Could Limit Cookie Storage To Logged-In Users

WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that would give browser operators the ability to see whether users are logged in to a website or not. Steven Francolla, head of global publisher strategy at LiveRamp, recently came across a reference to the... Continue reading »
by Allison Schiff // October 21st, 2019 //
»
Safari Taketh Away (Again); Another Facebook Competitor Rises

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Welcome To The Jungle Safari introduced a new private browsing mode that disables the now-common tactic among news companies of blocking incognito traffic, which they do because readers use private browsing to avoid paywalls. “This will lead to a hard paywall for all readers... Continue reading »
by AdExchanger // October 16th, 2019 //
»
Your Move, Apple: Facebook Intros First-Party Cookie Option To Power Its Tracking Pixel

The third-party cookie isn’t crumbling so much as imploding. In a Friday email to advertisers and publishers, Facebook said that on Oct. 24 it will start offering a first-party cookie option for the Facebook tracking pixel so that businesses can keep targeting their ads and measuring their campaigns without relying on third-party cookies. Facebook confirmed... Continue reading »
by Allison Schiff // October 5th, 2018 //
»
Criteo Stock Hit Hard, As Apple iOS Update Limits Its Ability To Track Safari Users

Criteo’s stock plummeted nearly 27% midday Thursday, as the ad tech company revised its Q4 business outlook in the wake of Apple’s latest iOS browser update. Apple’s Intelligent Tracking Prevention (ITP) feature, designed to limit ad tracking on Safari browsers by crippling third-party cookies, will create more kinks for ad tech giant Criteo than it... Continue reading »
by Kelly Liyakasa // December 14th, 2017 //
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Ad Trade Groups Sound The Alarm As Apple Closes The First-Party Cookie Jar

Six ad industry trade groups have called for Apple to rethink an upcoming change to Safari that will unilaterally block some first-party cookies. Apple’s Safari browser started blocking third-party cookies by default earlier this summer with the release of its Intelligent Tracking Prevention, a machine learning-based feature that discourages cross-site user tracking. But an extension... Continue reading »
by James Hercher // September 14th, 2017 //
»
Why Safari’s Desktop Tracker Blocking Matters (Even Though Safari Desktop Doesn’t)

Apple’s announcement on Monday that its Safari desktop browser would block third-party tracking information by default worries the ad tech industry – even though Safari represents less than 5% of paid search clicks, according to data from performance marketing agency Merkle. But not everyone is alarmed. The change is likely just another stepping stone in... Continue reading »
by James Hercher // June 9th, 2017 //
»

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