• INNOVATION LABS //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS
  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • Innovation Labs
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»LG

As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s... Continue reading »

by Tony Rifilato // March 25th, 2021 //
»
Vizio and Samsung, watch out, because LG, the second-largest TV manufacturer in the world, has acquired a majority stake in TV data company Alphonso.
LG Grabs A Majority Stake In TV Data Provider Alphonso

Vizio and Samsung, watch out, because LG, the second-largest TV manufacturer in the world, is breaking itself off a little piece of ad tech. On Tuesday, the South Korean electronics company announced an $80 million investment – and a controlling stake – in TV data provider Alphonso. This is the first time Alphonso has taken... Continue reading »

by Allison Schiff // January 6th, 2021 //
»
How LG Works Advertising Into Smart TVs

Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetization... Continue reading »

by Kelly Liyakasa // October 17th, 2017 //
»
LG, Smartclip And Starcom Debate Future Of Programmatic TV

Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic TV to take hold. This was a theme emerging from the DMEXCO show Thursday where a mashup of marketers, agencies and tech companies mixed for two days in Cologne, Germany.... Continue reading »

by Kelly Liyakasa // September 12th, 2014 //
»
'Smart TV' Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says

More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by electronics maker and video ad tech firm YuMe finds. To a lesser degree, these consumers -- half of them, to be precise -- are using their so-called smart TV apps... Continue reading »

by David Kaplan // September 10th, 2013 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Heineken Launches First-Party Data Strategy To Prepare For A Cookieless Future
  • Apple Could Start Enforcing ATT To Coincide With Its Hardware Event This Week
  • FLoC Called Out; There’s Good News And Bad News On Ad Fraud
  • IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week
  • Ad Bacon Has A Tool To Help Buyers Find ‘Hidden' Audience On Facebook And Instagram
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved