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»LG

Why Netflix’s Subscription Model Makes It Unique; The Smart TV Overlay Ad

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix it Why does Netflix cancel shows people seem to love? Why does Netflix stick with full-season drops while every other streaming service reverts to a weekly episode cadence? The answers are tied up in Netflix’s commitment to… Continue reading »
by AdExchanger // April 5th, 2022 //
»
Why LG Ads Solutions Shifted To Media And Is Hedging Its Bets On CTV OEMs

LG Ads Solutions sells ads, but it also helps LG reap the benefits of manufacturing its own TVs, such as maximized inventory, scale and user experience. It’s why the company pivoted to media when it rebranded from Alphonso to LG Ads, according to CEO Raghu Kodige.
by Alyssa Boyle // March 24th, 2022 //
»
LG Says It Won’t Charge Buyers If Their Ads Don’t Perform; BOK Is Back?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay… Continue reading »
by AdExchanger // January 27th, 2022 //
»
The Rise Of The Walled Gardens Around ACR Tech In Smart TVs

In the wake of Nielsen losing its National and Local TV accreditation from the Media Rating Council, networks are eyeing alternative measurement companies. Sitting within many of these data sets is automated content recognition (ACR) tech. ACR tech captures and interprets audio and video snippets on a TV, helping data companies understand the totality of… Continue reading »
by Tony Rifilato // October 18th, 2021 //
»
Roku’s Viewership Declines From Pandemic Peak

Roku saw viewership decline in Q2 as pandemic restrictions eased. Streaming hours dropped a billion hours from Q1 to 17.4 billion hours in Q2, and the company’s stock was down 9% on Thursday. While Roku’s streaming hours declined sequentially, they still increased 19% from the previous year, during the early days of lockdown. It added… Continue reading »
by Tony Rifilato // August 5th, 2021 //
»
As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s… Continue reading »
by Tony Rifilato // March 25th, 2021 //
»
Vizio and Samsung, watch out, because LG, the second-largest TV manufacturer in the world, has acquired a majority stake in TV data company Alphonso.
LG Grabs A Majority Stake In TV Data Provider Alphonso

Vizio and Samsung, watch out, because LG, the second-largest TV manufacturer in the world, is breaking itself off a little piece of ad tech. On Tuesday, the South Korean electronics company announced an $80 million investment – and a controlling stake – in TV data provider Alphonso. This is the first time Alphonso has taken… Continue reading »
by Allison Schiff // January 6th, 2021 //
»
How LG Works Advertising Into Smart TVs

Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetization… Continue reading »
by Kelly Liyakasa // October 17th, 2017 //
»
LG, Smartclip And Starcom Debate Future Of Programmatic TV

Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic TV to take hold. This was a theme emerging from the DMEXCO show Thursday where a mashup of marketers, agencies and tech companies mixed for two days in Cologne, Germany.… Continue reading »
by Kelly Liyakasa // September 12th, 2014 //
»
‘Smart TV’ Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says

More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by electronics maker and video ad tech firm YuMe finds. To a lesser degree, these consumers — half of them, to be precise — are using their so-called smart TV apps… Continue reading »
by David Kaplan // September 10th, 2013 //
»
 

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