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»LG

How LG Works Advertising Into Smart TVs

Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetization... Continue reading »
by Kelly Liyakasa // October 17th, 2017 //
»
LG, Smartclip And Starcom Debate Future Of Programmatic TV

Marketers are under enormous pressure to target users from tablets to connected TVs, but the supply side needs to feel incented in order for programmatic TV to take hold. This was a theme emerging from the DMEXCO show Thursday where a mashup of marketers, agencies and tech companies mixed for two days in Cologne, Germany.... Continue reading »
by Kelly Liyakasa // September 12th, 2014 //
»
'Smart TV' Ad Strategies Are Smarter For Online Video Publishers, Marketers, YuMe Says

More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by electronics maker and video ad tech firm YuMe finds. To a lesser degree, these consumers -- half of them, to be precise -- are using their so-called smart TV apps... Continue reading »
by David Kaplan // September 10th, 2013 //
»

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