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»smart TV

Facebook Falls (But Not As Bad As Snap); Amazon Sweetens Its Brand Follow Feature

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Slow Burn Amid a continuous onslaught of negative headlines, Facebook reported slower revenue growth on Monday as a result of, yep, Apple’s AppTrackingTransparency framework. And Facebook warned that the road ahead will remain rocky. Facebook’s Q3 revenue grew 35% to $29.01 billion, missing expectations... Continue reading »
by AdExchanger // October 27th, 2021 //
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Amazon To Launch Smart TVs; Condé Nast Entertainment Revenue On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own line of smart TVs in the United States, perhaps as early as October, Business Insider reports. On the one hand, it’s surprising Amazon hasn’t released its own television, since it would be a natural extension... Continue reading »
by AdExchanger // September 7th, 2021 //
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As Vizio IPOs, It’s Eying The Ad Biz That Powers Roku

Vizio went public Thursday after filing an S-1 with the Securities and Exchange Commission earlier this month. The television manufacturing industry is hypercompetitive, with little differentiation between the devices and perpetually low margins. So it’s no surprise that one of the key drivers of Vizio’s growth will be its fledgling advertising business. After all, it’s... Continue reading »
by Tony Rifilato // March 25th, 2021 //
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French CMP Didomi released an expanded version of its offering that supports consent compliance for connected TV, OTT and smart TVs.
French CMP Didomi Intros A Consent Management Platform For Connected TV

CMP, meet CTV. On Tuesday, French consent management platform Didomi released an expanded version of its offering for the web and mobile apps that supports consent compliance for connected TV, OTT and smart TVs. Didomi’s TV software development kit is also TCF-compliant, meaning that publishers, advertisers and vendors can share consent strings as part of... Continue reading »
by Allison Schiff // March 16th, 2021 //
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Nielsen To Overhaul Its Currency; Super Bowl Advertisers Try To Predict The Future

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Give It The Ol’ Rip And Replace Nielsen recently updated its panel-based currency to include data from smart TVs and set-top boxes – but an even bigger change is on the horizon. According to The Wall Street Journal, Nielsen will completely replace its TV... Continue reading »
by AdExchanger // December 9th, 2020 //
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Facebook’s Misinfo Problems Continue; Vizio’s Inscape Limits Data Use

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Falling Short? Facebook updated its misinformation policy to include vaccine-related content, as the company continues fighting against claims that it isn’t doing enough to protect its billions of users. The Wall Street Journal reports that the social networking giant will over the coming weeks... Continue reading »
by AdExchanger // December 7th, 2020 //
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‘Do I Really Need That New Smartphone?’ Consumer Tech Brands Adapt Their Marketing For A Changing World

Consumer electronics sales are usually a bellwether of consumer confidence and the broader economy. But this year, all bets are off. Although worldwide mobile phone shipments have been declining for several years largely due to market penetration and higher prices, the drop in 2020 is expected to be far more extreme, down to 1.57 billion... Continue reading »
by Allison Schiff // May 15th, 2020 //
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Vizio Launches Ad Business As Ad-Supported Streaming Takes Off

Advertising is becoming an intriguing business for smart TV manufacturers, and Vizio became the latest to throw its hat in the ring Tuesday, when it launched an ad sales business that will take advantage of the 13 million smart TVs it has in American homes. “It’s no secret that the connected TV space has been... Continue reading »
by Alison Weissbrot // December 10th, 2019 //
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Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late?

While you chill on the sofa trying to figure out what to watch next, there’s a war raging for your attention, and Facebook is the most recent combatant. On Wednesday, Facebook launched the latest additions to its suite of Portal hardware products, including a streaming stick for TV sets complete with video chatting functionality, augmented... Continue reading »
by Allison Schiff // September 19th, 2019 //
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After Buying Sorenson Media, Nielsen’s Addressable Ads Strategy Starts On Smart TVs

Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement company has formally launched a new unit: the Nielsen Advanced Video Advertising Group. That group consists of Gracenote, which was acquired in 2016 for $560... Continue reading »
by Ryan Joe // February 21st, 2019 //
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