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»smart TV

‘Do I Really Need That New Smartphone?’ Consumer Tech Brands Adapt Their Marketing For A Changing World

Consumer electronics sales are usually a bellwether of consumer confidence and the broader economy. But this year, all bets are off. Although worldwide mobile phone shipments have been declining for several years largely due to market penetration and higher prices, the drop in 2020 is expected to be far more extreme, down to 1.57 billion... Continue reading »
by Allison Schiff // May 15th, 2020 //
»
Vizio Launches Ad Business As Ad-Supported Streaming Takes Off

Advertising is becoming an intriguing business for smart TV manufacturers, and Vizio became the latest to throw its hat in the ring Tuesday, when it launched an ad sales business that will take advantage of the 13 million smart TVs it has in American homes. “It’s no secret that the connected TV space has been... Continue reading »
by Alison Weissbrot // December 10th, 2019 //
»
Is Facebook’s Attempt To Conquer The Living Room Too Little Too Late?

While you chill on the sofa trying to figure out what to watch next, there’s a war raging for your attention, and Facebook is the most recent combatant. On Wednesday, Facebook launched the latest additions to its suite of Portal hardware products, including a streaming stick for TV sets complete with video chatting functionality, augmented... Continue reading »
by Allison Schiff // September 19th, 2019 //
»
After Buying Sorenson Media, Nielsen’s Addressable Ads Strategy Starts On Smart TVs

Nielsen’s move into addressable TV planning and measurement starts with the smart TV. About a week after Nielsen bought Sorenson Media for $11.25 million in a bankruptcy auction, the measurement company has formally launched a new unit: the Nielsen Advanced Video Advertising Group. That group consists of Gracenote, which was acquired in 2016 for $560... Continue reading »
by Ryan Joe // February 21st, 2019 //
»
Alphonso TV CEO Ashish Chordia: Digging For Connected TV Data And Insights

As smart TVs take off, viewing data becomes more available and actionable. Although companies such as Alphonso TV, Samba TV, Sorenson Media, iSpot.TV and Gracenote have been around for a while, they’re finally able to capitalize on an ecosystem that’s ready for their technology – even as consumer privacy concerns grow. Many of these companies... Continue reading »
by Ryan Joe // August 9th, 2018 //
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Samba TV CEO: ‘Our Legal Basis For Having Data Is A Direct-To-Consumer Relationship’

The data and analytics company Samba TV launched in 2008, around the same time the first smart TV came to market. Over the next few years, the concept of a TV that hooked directly to the internet would remain a novelty. But now about 62% of the US uses smart TVs, according to eMarketer. With... Continue reading »
by Ryan Joe // July 16th, 2018 //
»
Vizio’s Data Business Is Back – With An Updated Privacy Policy And An Expanded Partnership With ISpot.TV

Smart-TV manufacturer Vizio is back in action following February’s settlement with the Federal Trade Commission over its lack of a consumer opt-out for data collection. Since then, Vizio’s data division, Inscape, has been busy courting vendor and agency clients after Vizio revised its privacy policy, said Jodie McAfee, SVP of sales and marketing for Inscape.... Continue reading »
by Kelly Liyakasa // December 13th, 2017 //
»
How LG Works Advertising Into Smart TVs

Thanks to its smart TVs, LG Electronics controls a channel that can bring the granularity of digital advertising into the world of connected TV. But LG is a consumer electronics manufacturer, not an advertising company, and in recent years it has learned how to accommodate a new business practice. Its first foray into ad monetization... Continue reading »
by Kelly Liyakasa // October 17th, 2017 //
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Vizio Suit Forces Agencies And Vendors To Rethink Their Use Of Smart-TV Data

The fallout from the Federal Trade Commission’s (FTC) litigation against smart TV manufacturer Vizio for “unfair and deceptive data-collection” practices didn’t end with its $2.2 million settlement in February. Separately, Vizio is also embroiled in a class-action lawsuit that industry insiders predict is far from over. These allegations stem from claims the smart TV manufacturer... Continue reading »
by Kelly Liyakasa // March 14th, 2017 //
»
The FTC Has Its Eye On What Smart TVs Mean For Consumer Privacy

The Federal Trade Commission is watching smart TVs. An FTC workshop on Wednesday in Washington, DC, laid out consumer privacy concerns around smart-TV tracking and sought to clarify how the ad industry is using the data that’s being collected. “Consumers expect some level of data collection when they use their computer,” said Jessica Rich, director... Continue reading »
by Allison Schiff // December 8th, 2016 //
»
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