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»Q4

Programmatic Spend At Omnicom Continues To Grow And Diversify

Revenue from Omnicom’s trading desk Accuen grew $33 million in Q4 and $86 million over the full year in 2016, the company said in its Q4 earnings call on Tuesday. Q4 marked the highest incremental growth Accuen saw all year. In the two preceding years, Accuen’s contribution to Omnicom’s overall revenue fluctuated between $20 million and... Continue reading »
by Alison Weissbrot // February 7th, 2017 //
»
Q4 Commerce Roundup: Amazon Surges, Macy's Collapses

Q4 ecommerce sales were marked by a strong increase in transaction volume and a spike in mobile conversions, a smattering of retail reports shows. Among specific retailers, Amazon was the runaway winner (no surprise there) and brick-and-mortar players may emerge as losers, if an early glum report from Macy's is any indicator. Amazon reported dramatic... Continue reading »
by Wallace Morgan // January 7th, 2016 //
»
Holiday 2013: ‘Delivery’ Becomes Data-Driven Differentiator For eBay And Amazon

Method of delivery is apparently the new black in retail marketers’ holiday ’13 arsenal. And, it’s on the minds of the commerce masses. This week, after stumbling back from a Q3 earnings call that painted a somewhat stormy picture of its holiday ecommerce expectations (“deceleration” was the word used), eBay made a move to acquire... Continue reading »
by Kelly Liyakasa // October 25th, 2013 //
»
Perfect Your Facebook Ad Strategy This Holiday Season

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Laura O'Shaughnessy, CEO of SocialCode. This holiday season, analysts expect sales growth to come in a percentage point lower than the previous two years at 4.1% (National Retail Federation).... Continue reading »
by AdExchanger // October 23rd, 2012 //
»
Does Social Commerce Really Matter this Holiday Season?

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Yuchun Lee, VP and general manager of IBM’s Enterprise Marketing Management. He was previously founder and CEO at Unica. Marketers preparing for Q4 are no doubt keenly aware of the importance of... Continue reading »
by AdExchanger // September 28th, 2012 //
»

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