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»HBO Max

AT&T Loses 4.1M Streaming And Pay-TV Subscribers In 2019; News Corp Launches Knewz.com

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cost Of Content AT&T is still bleeding pay-TV subscribers as it beefs up its investment in HBO Max, which is driving losses in the short term. Consolidated revenues for the quarter were $46.8 billion but would have been $48 billion without the HBO... Continue reading »
by AdExchanger // January 30th, 2020 //
»
WarnerMedia And Xandr Put Data At The Center Of 2020 Upfront

Corporate siblings WarnerMedia and Xandr are full steam ahead on data-driven TV sales. Just look at this year’s upfront, where the AT&T subsidiaries will go to market together for the first time. The companies have been inching their way toward a joint offering over the past year and a half in an effort to sell... Continue reading »
by Alison Weissbrot // January 27th, 2020 //
»
AT&T Unveils HBO Max, To Launch May 2020, At Flashy ‘WarnerMedia Day’

AT&T rolled out the red carpet for investors Tuesday in true Hollywood fashion – with a flashy event at Warner Bros. Studio in Burbank, California, to unveil its HBO Max streaming service. In a presentation resembling the upfronts, AT&T revealed that HBO Max will launch in the United States in May 2020 with 10,000 hours... Continue reading »
by Alison Weissbrot // October 30th, 2019 //
»
Facebook Makes Another Run At News; HBO Max Could Include Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Picking Up The Tab Facebook has long demurred that it’s a technology platform and not a publisher. But Friday marked a milestone: Facebook is going to pay publishers for content and it’s hiring journalists to curate top stories for a dedicated news tab on... Continue reading »
by AdExchanger // October 28th, 2019 //
»
AT&T Prepares TV Services That Will Unleash More OTT Inventory

There’s yet another content streaming service joining the fray: AT&T TV will enter beta testing in Q3, offering viewers an internet delivered TV option, the company said during its Q2 earnings call today. If AT&T TV’s service takes off, it will open up a new pool of OTT inventory for buyers. IP TV services can... Continue reading »
by Sarah Sluis // July 24th, 2019 //
»

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