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»ispot

OpenAP Expands Into Attribution With iSpot Partnership

OpenAP is enabling attribution within its advanced TV marketplace via an iSpot partnership. OpenAP is a consortium of TV networks – AMC Networks, Fox, NBCUniversal, ViacomCBS, The Weather Channel and Univision – that allow advertisers to buy standardized audiences across all of them. Now, buyers purchasing inventory in the OpenAP Market can do a single,... Continue reading »
by Sarah Sluis // July 28th, 2020 //
»
ISpot Raises $30 Million in Series C Funding

ISpot some cash! TV ad measurement company iSpot.tv has raised $30 million in a Series C funding round, bringing its total to $57.8 million, the company’s CEO and founder Sean Muller told AdExchanger on Tuesday. Investors Insight Venture Partners and Madrona Venture Group led the round. No investors took money off the table. ISpot will... Continue reading »
by Rae Paoletta // September 26th, 2018 //
»
 

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