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»Kroger Precision Marketing

Influencers Are Winning Share Of Ear Metrics; Kroger Advertising Looks Outside Advertising

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Influx Of In-Ear Influencer Inventory Outside of hard news and true crime, podcasting has come to be dominated by influencers. Advertisers are increasingly trying to capitalize on internet celebrities’ and reality TV stars’ massive followings through the tried-and-true podcast marketing method of… Continue reading »

by AdExchanger // April 28th, 2022 //
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How Retail Media Ad Platforms Are Rewriting The Walled Garden Playbook

American retailers have rushed into the online advertising sales business. But when it comes to the underlying tech, retailers are taking a different approach compared to previous ad platforms. The reasons behind the retail media rush are twofold: Boost their profit margins and retain their age-old in-store shopper marketing budgets. Retailers still want manufacturers to… Continue reading »

by James Hercher // April 27th, 2022 //
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AdExchanger Talks: Retail Media Is Back And Ready For Business, With Kroger SVP Cara Pratt

Retail media, which has been even more siloed from data-driven advertising than other old-school channels like radio or out-of-home, is surging into the world of programmatic and online advertising. Case in point: The IAB’s Annual Leadership Meeting, which is an annual benchmark of data-driven advertising’s growth trajectory. As social media marketing grew, direct-to-consumer brands became… Continue reading »

by James Hercher // April 12th, 2022 //
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The Retail Sell-Sider: A Q&A With 84.51°’s Michael Schuh

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s Q&A is with Michael Schuh, VP of media strategy Kroger Precision Marketing’s 84.51°. Kroger, the largest grocery chain in the United States, is capitalizing on major swings in shopping patterns since the COVID-19 pandemic as it expands its retail… Continue reading »

by James Hercher // August 18th, 2021 //
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A Call For Brand Action On Racial Inequality; Roku Ties Up With Kroger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA) is partnering with the United Nations (UN) to establish measures that will help brands tackle diversity issues. The UN is urging brands to measure and publicize information about their progress and ability to sustain diversity… Continue reading »

by AdExchanger // June 10th, 2020 //
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Kroger Beefs Up Its Retail Media Tech With Offline Sales Attribution

The brands buying search and display ads on Kroger’s sites could only tie that activity to online sales,  even though those ads influenced in-store purchases. So Kroger worked with recent Microsoft acquisition PromoteIQ to attribute offline sales to online ads, by connecting loyalty card data to its logged-in userbase. The unmeasured impact of the ads… Continue reading »

by Sarah Sluis // February 13th, 2020 //
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