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»Kroger Precision Marketing

A Call For Brand Action On Racial Inequality; Roku Ties Up With Kroger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Global Effort The World Federation of Advertisers (WFA) is partnering with the United Nations (UN) to establish measures that will help brands tackle diversity issues. The UN is urging brands to measure and publicize information about their progress and ability to sustain diversity... Continue reading »
by AdExchanger // June 10th, 2020 //
»
Kroger Beefs Up Its Retail Media Tech With Offline Sales Attribution

The brands buying search and display ads on Kroger’s sites could only tie that activity to online sales,  even though those ads influenced in-store purchases. So Kroger worked with recent Microsoft acquisition PromoteIQ to attribute offline sales to online ads, by connecting loyalty card data to its logged-in userbase. The unmeasured impact of the ads... Continue reading »
by Sarah Sluis // February 13th, 2020 //
»
 

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