Retail Media

Criteo has two potential buyers; publishers consider blocking Google’s joint AI-scraping/search-indexing bot; and Microsoft’s billion-player gaming goal might make sense for mobile.

Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP, Business and Product Marketing at Walmart Connect, to talk about what it looks like […]

The 2024 Olympics proved premium live sports could be transacted programmatically. The 2026 World Cup tests something harder: whether programmatic spend holds up amid viable alternatives.

Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.

Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.

Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.

The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

Some DOJ staffers wanted to challenge the Paramount/WBD merger on antitrust grounds; ad tech M&A is poised to pick up; and social media marketers want to normalize controversial clipping.

By partnering with GrowthLoop, GoPuff has beefed up its retail media offering with more specific audience targeting.

Meta wants to own online communities; Ecommerce brands face old-school advertising scrutiny; Omnicom wants fewer ad tech middlemen.

AI can’t handle complex media plans; Retail media lands under the CMO; Airbnb flirts with ads, cautiously.

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.

The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms.

If you thought programmatic didn’t have room for yet another advertising ID graph, then you’d be wrong. On Monday, PayPal launched the PayPal Ads ID, a new identity product tied to PayPal and Venmo’s customer base.

With RFPs in flux, diverse-owned media companies are finding ways to use their data to improve reach. Plus: Why we’re in retail media’s “potty-training” phase.

The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.

In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; World Cup ad costs surge.

Medvi caught in AI deepfake scandal; Delta SkyMiles members get 24-hour free NYT access. Source Golf launches a YouTube network.

I’m keenly interested by emerging grocery aisle trends, snacks especially. So, I was quick to grab an interview with Andrew Thomas, head of marketing for the meat snack brand Archer, who was being offered to speak to a case study with GumGum regarding CTV pause ads.

The industry has spent years debating third-party cookies, but AI has settled the debate. First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving.

We open with insights from attending a duo of privacy conferences this week, the IAPP Global Summit and IAB Public Policy & Legal Summit, including one reason regulators are paying more attention to data privacy: Their constituents consider it a “kitchen table” issue. Then, we turn to the mash-up of retail media and sports, which is opening up new opportunities across media and ad tech.

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry.

MyFitnessPal has just announced the launch of a data-driven advertising business that draws on its wealth of user-provided meal planning, fitness and nutrition data.

Sallie, the major issuer of US education loans, is getting into the retail media network business.

The future of retail media depends on a shift away from siloed in-store and online metrics to a full-funnel approach that reflects how customers actually shop.

Infillion, an ad tech business built on M&A, is back with another acquisition. This time it’s Catalina, a century-old market research and shopper marketing company with roots in physical cash register machines.

“Fully a third of our profit in the most recent quarter was related to advertising and membership income,” Walmart CFO John David Rainey told investors on Thursday.

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

This Wednesday marks the beginning of Hershey’s first major brand marketing campaign since 2018