Klarna is best known as a BNPL service. But don’t be surprised if you see the Swedish payments company eventually launch its own retail media network, says CMO David Sandstrom.
We recap what we learned in data privacy, retail media and connected TV at this year’s Programmatic IO.
Is the programmatic advertising industry in a rut? Maybe just call it a midlife crisis, says JiYoung Kim, president for North America at GroupM Nexus, because there are bright spots – namely, retail media.
US media advertising sales surged 4.4% in Q2 after two weak quarters, beating June expectations of 3.6%. Full-year spend for 2023 is expected to increase by 5.2%, according to a Magna forecast released Monday.
Some form of retail media standardization seems inevitable at this point. But retail media campaigns defy the notion of standardization.
Pacvue’s Melissa Burdick talks about the growing role of automation in commerce, the grocery wars and retail media.
Samantha Bukowski, who leads GroupM Nexus Commerce as global head of commerce, talks social commerce, retail media, AI and how all media has become performance media.
Despite everyone fearing the worst for the ad ecosystem in 2023, Madison and Wall Analyst Brian Wieser predicts Q4 will finish out with 8% growth. He explains why he sees green shoots of growth across the industry.
Instacart’s S-1 makes more references to advertising than it does to “delivery,” “pickup” or “CPG.”
Here are some key challenges preventing retail media from reaching its full potential, with some ideas for how to overcome them.
The Trade Desk continued its run of growth, reporting Q2 total revenue of $464 million, a 23% jump from last year.
Integral Ad Science (IAS) beat its earnings and revenue estimates for the second quarter despite belt-tightening among advertisers and fallout from the recent TrueView scandal.
Measurement and analytics company DoubleVerify touted its decision to acquire Paris-based AI startup Scibids for $125 million during its Q2 earnings call on Monday.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. From The Ashes? When MediaMath’s defunct assets go up for auction in Delaware bankruptcy court next week, founder and one-time CEO Joe Zawadzki may be in the mix. Zawadzki wants to buy and revive the demand-side platform he founded in 2007 … and […]
How retailers and ad tech interact will determine whether retail media can avoid the same predatory practices that have led to traditional media becoming commoditized.
Why retail media is going in-house. Plus, Prebid.org’s latest update addresses three biggies: SPO, data privacy and the end of third-party cookies.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Seeing Reddit The mass desertion of Twitter users and advertisers should be a bonanza for Reddit. Unlike Instagram, Snapchat, TikTok and YouTube, Reddit is text-based, like LinkedIn or Twitter. But LinkedIn’s over earnest, your-bosses-are-watching vibe is a poor fit for Twitter types. Reddit […]
AdsPostX’s OmniSDK tool identifies and combines implicit and explicit signals about user behavior. Retailers can use this information to show customers relevant offers after checkout.
Ibotta’s consumer-focused offering still makes up more than half of its business, according to CEO and founder Bryan Leach. But its performance marketing network is its future.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Rain or Shine Magna nudged its global ad spend forecast downward in its latest report, released over the weekend, but you can save the drama for your llama. The slide only amounts to a 0.2% drop. Magna expects that ad revenue will grow […]
Criteo wants to be an advertiser’s one-stop shop for, well, shopping. On Tuesday, Criteo released a supply-side platform out of beta called Commerce Grid specifically for buyers and sellers of commerce media.
With a feared recession yet to materialize, GroupM is feeling somewhat optimistic. The holding company predicts in its midyear forecast, released on Monday, that global advertising is on track to grow 5.9% in 2023, in line with its projection from December.
MikMak rolled out an “apples-to-apples comparison” tool across social, search, programmatic, streaming video and retail media Wednesday, dubbed MikMak Commerce for Retail Media.
The Kokai upgrade is the culmination of multiyear investments in AI-driven campaign optimization, measurement, reporting and data-sharing partnerships with publishers, CTV platforms and retail media networks.
Amazon accounts for more than 40% of retail media’s multibillion-dollar total addressable market. But that doesn’t mean there isn’t a big opportunity to scale retailer audiences across the open internet, says Criteo CEO Megan Clarken.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Search Continues Instagram now has ads in its search results. Users will see sponsored posts for products when they conduct interest-based searches, such as for skin care, TechCrunch reports. Search is just the latest ad format that Meta is cramming onto Instagram […]
ArcSpan’s new DMP, called AMS, was specifically built to organize a publisher’s first-party data into buyable contextual audiences and also highlights which audiences are likely to drive the most revenue.
Although businesses think they are paying the correct affiliate partners, there is huge risk that they’re pumping money into misattributed sources.
Where does ad tech see future growth? And where do expanding areas like retail media, privacy tech and connected TV need a reality check? Listen in to hear both cases as the editorial team recaps the Programmatic IO conference.
Likes and followers are not without merit, but engagement is not directly causal of sales rates. What should marketers consider instead?
