When more than 1,200 people in digital advertising gather, what do they talk about? We recap what this year’s Programmatic IO taught us about retail media, connected TV and data privacy, which is permeating business in ad tech.
Panelists and presenters at this year’s New York City event went beyond the “privacy-safe” discussion and dug into the nuances of complying with current privacy laws for kids vs. adults, the trickiness of location data and how purchase data becomes a problem when used to infer a health condition (at least in Washington state).
But there’s one part of data privacy that’s particularly familiar to those in ad tech: It comes with a whole new set of acronyms and jargon. (Private right of action! COPPA and CPRA compliance! Inferred health status!)
On this week’s podcast, the AdExchanger team gathers in our New York City office to discuss three major areas of discussion in ad tech: data privacy, retail media and connected TV. Join us for our recap and ad tech hot takes. (And shoutout to all the listeners we met in person this week!)
