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»Events

Facebook launched a new feature on Friday that will allow small businesses to promote, host and monetize live online events on its platform – and took aim at Apple in the process.
Facebook Shames Apple For Refusing To Waive The App Store Fee For Its New Online Events Feature

Facebook launched a new feature on Friday that will allow small businesses to promote, host and monetize live online events on its platform – and took aim at Apple in the process. The paid online events feature, which will initially be available in the United States and 19 other countries, enables anyone with a monetizable... Continue reading »
by Allison Schiff // August 14th, 2020 //
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IPG Rebrands Cadreon; Quibi In Legal Crosshairs Over Ad Formats

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More  IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that... Continue reading »
by AdExchanger // May 6th, 2020 //
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PROGRAMMATIC I/O | San Francisco

AdExchanger's PROGRAMMATIC I/O is the premiere conference for the digital marketing and data-driven advertising industry specific to programmatic marketing.
by AdExchanger // April 13th, 2016 //
»
Next Up For Twitter: Segmenting Audiences Based On Live Events

Twitter is looking to capitalize on the when and the where by connecting advertisers with audiences interested in specific events. The rather prosaically dubbed “event targeting” tool, announced Thursday, is separate from Project Lighting, Twitter’s reported upcoming dive into live event curation. But clearly the two are philosophically linked. With event targeting, advertisers will be... Continue reading »
by Allison Schiff // July 23rd, 2015 //
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Agenda Revealed For AdExchanger's Programmatic I/O, April 8 In SF

The PROGRAMMATIC I/O agenda is ready! AdExchanger has published the full list of sessions for our upcoming conference at San Francisco's St. Regis Hotel, April 8. Please visit www.programmatic.io to see the lineup. Given AdExchanger's goal to educate marketers on the New Normal of Digital Marketing, the conference agenda offers a range of topics covering programmatic media... Continue reading »
by AdExchanger // March 4th, 2013 //
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The Marketer, The Enterprise And Their Ad Tech - @Nextargeting Summit

At X+1's Nextargeting Summit last Thursday, the advertising technology company produced a half-day long event that spoke to how the programmatic buying business is becoming an "enterprise" class challenge especially when you look at it from the big, brand marketer's perspective. As part of the Summit's "Process and Organization" track, Deloitte's Ed See (who is... Continue reading »
by AdExchanger // April 29th, 2012 //
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TechStars Startups Present In Boulder; ADstruc Nears Completion Of Initial Financing

David Cohen's TechStars went off without a hitch as the mentorship-driven, seed stage investment organization presented 11 new web and software startups in Boulder, Colorado today. Only one of the companies could be classified as "pure play" ad tech: out-of-home marketplace ADstruc (AdExchanger.com Q&A), which announced it is closing in on a fairly sizable initial... Continue reading »
by AdExchanger // August 5th, 2010 //
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