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»programmatic io

How TikTok Capitalizes On The Twin Trends Of Creators And Online Commerce

TikTok’s content relies heavily on influencers and creators. As prime ad real estate for targeting younger “video native” audiences, TikTok is using its market positioning with brands to capitalize on both the creator marketplace and ecommerce through shoppable video trends, said Melissa Yang, TikTok’s head of ecosystem partnerships, speaking at AdExchanger’s Programmatic I/O conference earlier this week.

by Alyssa Boyle // May 27th, 2022 //
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Comic: Programmatic’s Next Bet?

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // May 20th, 2022 //
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Comic: Live From NY, It’s Prog IO!

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // October 22nd, 2021 //
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With third-party cookies on the brink of extinction, publishers can tap into first-party identity as a way to reestablish their value in the market.
5 Takeaways From The Final Day Of Programmatic IO Digital

And that’s a wrap. Thanks to everyone who attended AdExchanger’s Programmatic IO digital conference this month. Over six days in October, more than 45 speakers took to the virtual stage (ahem, their sofas and kitchen tables) to drop knowledge bombs, including deep dives on the future of identity in addressable advertising. Here’s your rundown. Focus… Continue reading »
by Allison Schiff // October 22nd, 2020 //
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Prog.IO Digital: P&G’s Media Strategy, NYT Reconciles Subscriptions With Ads – And How To Build A CDP

Day Four of AdExchanger’s Programmatic.IO Digital conference brought the goods with perspectives from up and down the supply chain. There was insight into P&G’s media spending strategy, a deep dive on how The New York Times reconciles ad sales with the buildout of a team, a knowledge drop on how identity infrastructure works – and… Continue reading »
by Ryan Joe // October 16th, 2020 //
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What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common?
Prog.IO Digital: Omnichannel Rising, Contextual 2.0 – And Pondering The Future Of Addressability

What do cats, dogs, BOPIS, contextual advertising, in-housing, open web standards, identity graphs and astrology have in common? All I can say is that we covered a lot of ground during Day Two of AdExchanger’s Programmatic.IO digital event on Wednesday. Read on for your recap. (And here’s what we got up to on Day One.)… Continue reading »
by Allison Schiff // October 8th, 2020 //
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Like the little engine that could, digital and programmatic ad spend will do better than expected in the second half of the year and beyond.
EMarketer Revises Its Digital Ad Spend Forecast Upward (Yes, There’s Actually Some Good News)

Like the little engine that could, digital and programmatic ad spend will do better than expected in the second half of the year and beyond. According to revised stats from eMarketer, United States digital display spending will grow by almost 10% this year (vs. a prediction over the summer of just 6.2% growth), while overall… Continue reading »
by Allison Schiff // October 7th, 2020 //
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Prog.IO Digital: Investment In A Time Of COVID, Getting Control Of Your SPO – And Does Ad Targeting Matter?

If you missed the first day of AdExchanger’s Programmatic.IO digital event, here’s a little taste of what happened. The COVID-afflicted investment environment, and why the big platforms are immune Group Nine CEO Ben Lerer – who’s also managing partner of early-stage VC firm Lerer Hippeau – kicked off the show by sharing his views on… Continue reading »
by Ryan Joe // October 6th, 2020 //
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Group Nine Offers Its First-Party Data To Power DR Ads On Instagram, Facebook

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, unveiled a direct response solution called G9 Direct on Monday at AdExchanger’s Programmatic.IO digital event. G9 Direct lets DTCs tap into Group Nine’s first-party data trove. Those clients can design their own ad creative or let the publisher’s branded content studio Brandshop design… Continue reading »
by Ryan Joe // October 5th, 2020 //
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Julia Beizer is the chief product officer and global head of digital at Bloomberg Media
Bloomberg: ‘For Us, First-Party Data Just Makes Sense’

Julia Beizer is the chief product officer and global head of digital at Bloomberg Media. She will appear on Day One of AdExchanger’s virtual Programmatic IO conference on Oct. 5. Register to experience her session, along with more than 40 others, at Programmatic.io. As the industry debates the future of digital identity and vendors begin… Continue reading »
by Allison Schiff // October 5th, 2020 //
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