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»programmatic io

Martin Sorrell Vs. Glen Hartman: What Exactly Is A Holding Company, Anyway?

Martin Sorrell went on the attack in a fireside chat with Accenture Interactive senior managing director Glen Hartman. The S4 executive chairman fixated on Accenture’s operating and incentive structure and how much autonomy creative agencies maintained within its network. “Accenture talks about one P&L,” he said during the session at AdExchanger’s Programmatic IO New York.... Continue reading »
by Alison Weissbrot // October 18th, 2019 //
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Gartner’s Andrew Frank: ‘We Feel Betrayed Because Big Data Let Us Down’

Privacy's growing impact on targeted advertising is creating unprecedented challenges for marketers. One underlying reason contributing to the stress: Marketers feel betrayed by big data, said Andrew Frank, VP distinguished analyst for Gartner. “Big data was supposed to give us this scalable customer intimacy, this ability as marketers to know exactly what to sell to... Continue reading »
by Tilde Herrera // October 16th, 2019 //
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Comic: Get Educated

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by AdExchanger // October 11th, 2019 //
»
Viacom On Advanced TV: ‘Frustration Can Be Great For Innovation’

Viacom’s Bryson Gordon will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. Around five years ago, advanced TV was still “a science experiment,” said Bryson Gordon, Viacom’s EVP of advanced advertising. But during this year’s upfront cycle, data-driven buying through Vantage, Viacom’s advanced advertising platform, more than doubled. “Marketers... Continue reading »
by Allison Schiff // September 30th, 2019 //
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The Big Story: You Trust Me, Right?

The Big Story is a breezy new podcast featuring a roundtable of AdExchanger editors talking about the biggest stories from the past week. It is available wherever you subscribe to podcasts. The complexity of digital advertising means it revolves around trust. At the same time, everyone has to make money. That basic tension leads to... Continue reading »
by Ryan Joe // October 18th, 2018 //
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Martin Sorrell Bets Amazon Will Reach $100 Billion In Ad Spend

Martin Sorrell is bullish on Amazon. The platform will eventually reach $100 billion in ad spend, Sorrell, the CEO of S4 Capital and former WPP honcho, predicted Tuesday at AdExchanger’s Programmatic IO in New York City. He did not mention a timeline. In Amazon’s Q3 earnings in July, the company said it brought in $2.5... Continue reading »
by Alison Weissbrot // October 17th, 2018 //
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Oath Intends To Keep Its Promise: ‘We’re At Scale Now’

Jay Seideman will present on programmatic best practices at AdExchanger's upcoming Programmatic IO New York conference on Oct. 15-16. AT&T’s new advertising and analytics unit, Xandr, is capturing the headlines and Amazon is on its way to making the duopoly a trio – but don’t count out Oath. The Verizon-owned digital media company is avidly... Continue reading »
by Allison Schiff // September 28th, 2018 //
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IPG’s Arun Kumar: Facebook’s Third-Party Data Clampdown 'Could’ve Been Handled Better'

Facebook’s decision to shut off partner categories and turn down the spigot of data flowing into and out of its platform may be a necessary step to comply with GDPR and improve consumer privacy. But Facebook could’ve given partners more notice, rather than wait until two months before GDPR goes into effect, said Arun Kumar,... Continue reading »
by Alison Weissbrot // April 13th, 2018 //
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Essence’s Oscar Garza Predicts The Programmatic In-Housing Trend Won’t Last

Oscar Garza, EVP of media activation at Essence, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. Brands concerned about brand safety, transparency and media budget control are sweetening to the idea of taking programmatic in-house. But marketers often don’t realize there’s a lot more to programmatic than... Continue reading »
by Alison Weissbrot // March 28th, 2018 //
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The Investment Banker Perspective: A New Crop Of Ad Tech Acquirers Is Emerging

Elgin Thompson, managing director of Digital Capital Advisors, will speak at AdExchanger’s upcoming Programmatic IO conference on April 10-11 at the Marriott Marquis in San Francisco. The passion of Wall Street’s 2013-era love affair with ad tech may have cooled, but investment banker Elgin Thompson expects the industry will produce some noteworthy exits yet. “I... Continue reading »
by Allison Schiff // March 16th, 2018 //
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