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»connected TV

LiveRamp Hires Jay Prasad To Realize TV Ambitions

Taking in the sprawl of CES in Las Vegas, one thing is clear: “There’s a ton of focus on streaming – it’s front and center,” according to Jay Prasad. The same can be said of Prasad’s new employer. Prasad joined LiveRamp in January after five years as chief strategy and business officer at video tech startup... Continue reading »
by Allison Schiff // January 10th, 2020 //
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Samba Lays Off 15-20% Of Staff, Reorgs To Focus Solely On Data And Audience Products

San Francisco-based TV and video analytics company Samba TV cut a large portion of its workforce on Wednesday. Sources tell AdExchanger that the layoffs represent somewhere between 15% and 20% of the company, although more toward the lower end of that range. Samba confirmed the layoffs but declined to share how many people or what... Continue reading »
by Allison Schiff // November 7th, 2019 //
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YouTube Intros Masthead Unit In Its TV App To Attract Splashy TV Ad Dollars

YouTube is doing its damndest to appeal to TV advertisers. On Tuesday, YouTube made its masthead ad format available within the YouTube TV app through an open beta. Ford was an early beta tester. The unit will be generally available on TV screens sometime in Q4. The masthead format already exists for YouTube on the... Continue reading »
by Allison Schiff // September 18th, 2019 //
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Samsung Ads Is Using Moat To Measure Viewability And Woo More Advertisers To OTT

Over-the-top may be the new hotness, but sellers need to prove it before advertisers will really start to bite. On Thursday, Samsung’s advanced TV division, Samsung Ads, said that it’s partnering with Oracle Data Cloud’s Moat to measure viewability and the invalid traffic (IVT) rates for ad delivery on over-the-top inventory across Samsung Smart TV... Continue reading »
by Allison Schiff // June 13th, 2019 //
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Roku Vet Jim Lombard On How Tetra TV Gains Inventory And Trust As A CTV Ad Network

  If mobile and display advertising was the first stage of programmatic technology, connected TV (CTV) and broadcast advertising could be considered the second. But there is one big question: Will ad networks – a mainstay of early digital programmatic display advertising – spring up in the data-driven TV tech ecosystem? One early contender in... Continue reading »
by James Hercher // June 6th, 2019 //
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Telaria’s Mark Zagorski On Earning Impressions And Exclusive Deals In CTV

Telaria has more than tripled its stock price since Mark Zagorski took over as CEO almost two years ago. Telaria’s Q1 revenue increased 42% year-over-year to $13.8 million, according to the company’s quarterly earnings report on Thursday. Recently, the video ad tech company has been riding the tailwinds of connected TV (CTV) and OTT app... Continue reading »
by James Hercher // May 10th, 2019 //
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Telaria Bounces Back On Strength Of CTV Media Players

The programmatic video ad tech provider Telaria earned $55.2 million in 2018, up 26% from the year before, with total profits up 20% to $16.8 million, the company disclosed in its earnings report on Tuesday. Telaria shares were up more than a third during the day and have now recovered from the company’s earnings report... Continue reading »
by James Hercher // February 26th, 2019 //
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The Trade Desk Train Is Still Picking Up Speed With 55% Revenue Growth

The Trade Desk’s growth streak shows no sign of diminishing, with revenue of $477 million in 2018, a 55% increase from the year before, according to the company’s earnings report on Thursday. Shares of The Trade Desk were up more than 10% in after-hours trading. The company raised eyebrows last year when its stock went... Continue reading »
by James Hercher // February 21st, 2019 //
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Roku’s $151 Million In Q4 Platform Revenue Illustrates Rising Adoption Of Connected TV

Marketers were slow to move their advertising dollars from desktop to mobile, but they are transitioning to connected TV more quickly, according to Roku CEO Anthony Wood. Advertisers’ quick adoption of connected TV contributed to its $151 million in Q4 platform revenue.Total revenue totaled $275.7 million. Next year, Roku expects more than $1 billion in... Continue reading »
by Sarah Sluis // February 21st, 2019 //
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Intuit Plugs Into CTV, But Linear Television’s Still Got Game

Connected TV: Intuit is getting into it. But the financial software company is not giving up on television’s biggest tentpoles. “We’re doing the blocking and tackling of strong reach and awareness building, but we’re mixing it with more experiential and digital,” said Lauren Stafford Webb, Intuit’s VP of brand marketing. A balance between traditional and... Continue reading »
by Allison Schiff // February 14th, 2019 //
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