• Programmatic I/O New York//
  • 2022 AdExchanger Awards//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Programmatic I/O NY
    • Top 50 Programmatic Power Players
    • AdExchanger Awards
    • All Events
    • Other Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»connected TV

The Big Story: Concentrated CTV Supply

Now that the WarnerMedia-Discovery deal has closed, two top streaming apps will be under its roof: HBO Max and Discovery+. Eventually, the two apps will be combined. We’d mention a third app, except the early intel about CNN+ is not great. Three weeks in, the $300 million app (in terms of production and marketing costs)… Continue reading »
by Sarah Sluis // April 14th, 2022 //
»
CTV Has Arrived At A (Data) Fork In The Road. What’s Next?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Peer39 CEO Mario Diez. CTV remains one of the brightest spots in the advertising landscape. As with all emerging media, advertisers are eager to follow consumers wherever they go. And because CTV combines the time-tested… Continue reading »
by AdExchanger Guest Columnist // April 14th, 2022 //
»
AdExplainer: CTV Or OTT: What’s The Difference?

Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council (MRC) revised its official definitions to draw the line between CTV and OTT based on critical differences in measurement, viewability and attribution.
by Alyssa Boyle // April 11th, 2022 //
»
Mark McKee Takes On TV Convergence As FreeWheel’s New GM

TV inventory fragmentation means publishers need new ways in which to aggregate their inventory, connect with buyers and transact. To make TV convergence a reality, FreeWheel’s new GM Mark McKee plans to bolster the company’s role in the ecosystem as a player in cross-platform TV standardization and automation.
by Alyssa Boyle // April 11th, 2022 //
»
YouTube Is Pushing To Close The Gap Between Linear And CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Lauren Douglass, SVP of global marketing at Channel Factory.  TV and digital advertising remain siloed today despite the lines between devices becoming increasingly blurred. And now that YouTube has moved its YouTube Brandcast event to… Continue reading »
by AdExchanger Guest Columnist // March 28th, 2022 //
»
6 Big Myths Of Connected TV, Debunked

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Michael Tuminello, VP of strategy at Mediaocean. Ask five people about the potential of connected TV (CTV) and you’re likely to get 10 different answers. That’s because, as exciting as CTV is, it’s massively misunderstood.… Continue reading »
by AdExchanger Guest Columnist // March 17th, 2022 //
»
Why IAS Is Going All-In On CTV And Contextual

It’s no secret that ad tech players are hedging all bets on connected TV. There are still a lot of unanswered questions, from transparency in the media buying process to simply counting audiences, which isn’t so simple after all. But CTV is where the viewers are going, and ad tech at large is trying to… Continue reading »
by Alyssa Boyle // March 9th, 2022 //
»
New to CTV Advertising? Roku Isn’t Your Only Option

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by John Hamilton, CEO and co-founder of TVDataNow.  As CTV grows, advertisers are looking to allocate more marketing dollars to the channel. This is especially true as the value of social advertising deteriorates in the face… Continue reading »
by AdExchanger Guest Columnist // February 28th, 2022 //
»
Programmatic Is Maturing, And Here’s What That Means For CTV, Social And AI

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Jeremy Fain, CEO and co-founder of Cognitiv. For the past two years, the pandemic has significantly impacted almost every part of our daily lives. In the advertising industry, we’ve seen events, including Cannes and CES,… Continue reading »
by AdExchanger Guest Columnist // February 22nd, 2022 //
»
Yes, Even Marketers Are Facing Supply-Chain Issues

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Mark Fleisch, SVP of national sales at GroundTruth.  Supply-chain issues have affected everything from weekly grocery trips to brand loyalty. But for marketers, inventory challenges extend beyond manufacturing floors and empty store shelves.  The digital… Continue reading »
by AdExchanger Guest Columnist // February 17th, 2022 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • What The End Of Days For Ad Tech Might Look Like
  • Losing Faith In Walled Gardens, Brands Test New Analytics
  • CTV Is Immune To Cookie Deprecation – Here’s What That Means For Ad Targeting
  • The Big Story: Google’s Pain Is The Trade Desk’s Gain
  • Meta’s Automated Shopping Campaigns Are Out Of Beta
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved