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»Digital OOH

The San Diego Padres Score With Vehicle-Based OOH

Major League Baseball team the San Diego Padres is calling out-of-home up to bat. In the past, the Padres generally avoided OOH advertising, because the team doesn’t have an awareness problem in its local market, said SVP and CMO Wayne Partello. Although the Padres do buy local radio and TV to drive conversions among more... Continue reading »
by Allison Schiff // August 21st, 2019 //
»
Firefly, A Startup For Digital Billboards Atop Rideshare Cars, Raises $30 Million

Firefly is moving fast. On Thursday, the San Francisco-based startup, which places digital ad displays on the top of private rideshare vehicles and taxis and then splits the revenue with drivers, announced its expansion into New York City, the acquisition of digital ad company Strong Outdoor and $30 million in Series A funding. The round,... Continue reading »
by Allison Schiff // May 30th, 2019 //
»
4 Things To Know As Out-Of-Home Goes Programmatic

  Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad spend in the US... Continue reading »
by Alison Weissbrot // February 15th, 2017 //
»

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