• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»upfronts

Evening The Score With Comscore CEO Bill Livek

Nielsen’s recent missteps have been Comscore’s opportunity to make hay. At the height of the pandemic, Nielsen identified an unlikely trend that the amount of time American adults spent with media while stuck at home had actually declined. But Comscore’s data told quite a different story, says CEO Bill Livek on this week’s episode. When... Continue reading »
by Allison Schiff // December 7th, 2021 //
»
You Finished Upfronts. How Well Is Your CTV Strategy Going To Work?

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Joel Cox, Co-Founder and EVP, Innovation & Strategy, Strategus. If you buy it, they will come. Media buyers increased their ad spend on connected TV (CTV) during this year’s upfronts by almost 50%, according to... Continue reading »
by AdExchanger Guest Columnist // September 30th, 2021 //
»
Vizio Clinched $100M In Upfront Deals; Programmatic Used To Convince Vaccine Skeptics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vizionary Vizio Ads made big gains during the recent upfronts negotiations, where Roku has been the CTV champion in recent years. Vizio announced in a press release that it locked in more than $100 million for 2022, quadrupling its total from last year (which... Continue reading »
by AdExchanger // August 25th, 2021 //
»
Nielsen’s Shaky MRC Accreditation Could Accelerate Use Of Alt Currencies

Nielsen’s potential loss of its accreditation by the Media Rating Council as early as this week could fuel greater adoption of alternative measurement currencies that use advanced data and analytics rather than the traditional panel-based surveys the measurement giant is known for. Nielsen has long been accused of undercounting TV viewership. Recently, networks have expressed... Continue reading »
by Tony Rifilato // August 17th, 2021 //
»
Roku’s Viewership Declines From Pandemic Peak

Roku saw viewership decline in Q2 as pandemic restrictions eased. Streaming hours dropped a billion hours from Q1 to 17.4 billion hours in Q2, and the company’s stock was down 9% on Thursday. While Roku’s streaming hours declined sequentially, they still increased 19% from the previous year, during the early days of lockdown. It added... Continue reading »
by Tony Rifilato // August 5th, 2021 //
»
Big Upfront Deals Could Squeeze Programmatic Inventory

After an upfront season where buyers snapped up CTV inventory, programmatic buyers are concerned that there won’t be much left. This spike in digital video deals, along with a post-pandemic decrease in viewership, could make it difficult for advertisers to access programmatic inventory in the fourth quarter of 2021 and beyond, according to agency and... Continue reading »
by Tony Rifilato // July 27th, 2021 //
»
News Publishers' Ad-Free Challenge; NBCU Wins Big Upfront Deals

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it... Continue reading »
by AdExchanger // July 16th, 2021 //
»
Allison Branton AnalyticsIQ
Audience Data Is Key To Priming The Pump For TV Deal Fluidity

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Allison Branton, Head of Advanced TV Data Solutions, AnalyticsIQ. In 2020, nearly every industry was flipped on its head. TV advertising was no exception. The upfronts were cancelled, the streaming wars reached a fever... Continue reading »
by AdExchanger Guest Columnist // July 5th, 2021 //
»
Digital Dominates Disney’s Upfronts; Facebook Users Plateau

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cruella’s Revenge Inflation isn’t only for consumer goods apparently. Disney’s ad sales team has wrapped up its upfront negotiations with double-digit CPM increases, a huge win for the network, Jason Lynch reports for Adweek. Disney CEO Bob Chapek said at a Credit Suisse conference,... Continue reading »
by AdExchanger // June 15th, 2021 //
»
Upfronts Predicted To Bounce Back; Google Faces Second Antitrust Suit In Germany

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bouncing Back The virtual Upfronts have concluded; the celebrities have bounced; the guest DJs are spinning on Brooklyn rooftops. And the time has come for advertisers to commit. The broadcast industry wants to know whether flashy presentations by Disney, NBCUniversal, ViacomCBS, WarnerMedia and others... Continue reading »
by AdExchanger // May 26th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • More Details Revealed On Project Bernanke And Jedi Blue In Newly Unsealed Google Suit
  • Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch
  • What The Great Resignation Means For Ad Industry Hiring In 2022
  • New W3C Group Aims To Dial Back The Rhetoric And Get Practical About Post-Cookie Tech
  • Reach Metrics Are Obsolete – Let’s Focus On Attention Instead
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved