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»upfronts

Samsung In Talks To Install Google Services On Its Phones; P&G Negotiates Upfront Deals Directly With TV Nets

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nixby Samsung is negotiating a deal with Alphabet that would give Google products more prominence on its smartphones, Bloomberg reports. The Google Android operating system is already the default OS for Samsung Galaxy phones, but this deal would put Google’s digital assistant and the... Continue reading »
by AdExchanger // July 30th, 2020 //
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Avoiding Assumptions Is Key When We Don’t Know What We’ll Be Watching In 6 Months

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ben Antier, co-founder and chief product officer at Publica. 2020 is shaking our society to its core. While health and social justice remain priorities for all of us, we are also facing significant challenges... Continue reading »
by AdExchanger // July 23rd, 2020 //
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Agencies Angry At Nielsen As It Adds OOH Viewing To TV Ratings

  Nielsen is caught in the middle of a dispute between TV buyers and sellers about whether to include out-of-home (OOH) viewing as part of its linear TV ratings stream this year. The measurement company initially planned to integrate viewing that takes place at bars, restaurants and other public establishments as part of its national... Continue reading »
by Alison Weissbrot // July 13th, 2020 //
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An Introduction To TV Advertising: The Upfronts

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the second in a series that will present the fundamentals of how TV advertising works and how it is changing. In our previous article, we discussed pre-upfront presentation... Continue reading »
by AdExchanger // July 9th, 2020 //
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An Introduction To TV Advertising: Pre-Upfront Planning

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column by Steven Golus, founder at Steven Golus Consulting, is the first in a series that will present the fundamentals of how TV advertising works and how it is changing. I spend a lot of time educating linear TV... Continue reading »
by AdExchanger // June 11th, 2020 //
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YouTube Brings More Inventory, TV Set Targeting To The Upfront

YouTube is expanding the amount of inventory it’s availing in the upfront this year through a new offering called YouTube Select, the company said Tuesday. YouTube Select grows the pool of inventory advertisers can purchase on a guaranteed upfront basis by bringing more channels into Google Preferred. The new channels, called “emerging lineups,” are organized... Continue reading »
by Alison Weissbrot // May 19th, 2020 //
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COVID-19 Will Forever Reshape The Upfront

  Is COVID-19 the beginning of the end for upfronts? Buyers and sellers have long questioned the necessity of flashy presentations, especially as the broadcast TV business declines. Disney chairman Bob Iger recently predicted an end to the antiquated upfront process altogether as a result of the economic crisis. Ad buyers have been pushing to... Continue reading »
by Alison Weissbrot // April 28th, 2020 //
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Keeping the Value Chain Flowing At This Year’s TV Upfronts

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by Jay Prasad, chief strategy officer at LiveRamp TV and Data Plus Math, and an IAB Video Board Member. The goal coming out of upfronts used to be as simple as securing enough network inventory... Continue reading »
by AdExchanger // April 16th, 2020 //
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What Happens In A Year With No Upfronts; Will The Internet Hold?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Beyond canceling the glitzy upfront events this year, the coronavirus pandemic might have a broader impact on how TV ad dollars are negotiated for the season. With studio productions for fall 2020 in limbo, most of the dealmaking between ad... Continue reading »
by AdExchanger // March 23rd, 2020 //
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Networks Cancel Upfronts. Does It Matter?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. All The Canceled Upfronts ViacomCBS, NBCU, WarnerMedia/Xandr and Roku all said Thursday that, due to fears around COVID-19, they’re canceling their live upfront events in favor of video presentations. Read more. The upfronts weren’t the only big events affected. The ANA canceled its Media... Continue reading »
by AdExchanger // March 13th, 2020 //
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