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»industry preview

Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. LiveRamp CEO Scott Howe has a unique view of the advertising industry’s crossroads. The company is one of the key tech... Continue reading »
by Ryan Joe // January 21st, 2021 //
»
Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising.  Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been... Continue reading »
by AdExchanger // January 20th, 2021 //
»
Industry Preview: Getting Beyond The AI Buzzwords With David Jones

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021.  This podcast is sponsored by IBM Watson Advertising. The term “artificial intelligence” gets tossed around to loosely describe everything from dynamic creative optimization and automated media planning to... Continue reading »
by Allison Schiff // January 14th, 2021 //
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Industry Preview: Why TikTok Will Dance Its Way Onto More Media Plans In 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. If there was any doubt that short-form video would play a massive role in the future of media and communications,... Continue reading »
by Allison Schiff // January 11th, 2021 //
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Industry Preview: AI And Privacy Will Come Together In 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Will 2021 be a pivotal year for AI? In the second episode of AdExchanger’s Industry Preview podcast series, IBM’s Sheri... Continue reading »
by AdExchanger // January 7th, 2021 //
»
Industry Preview: How ‘Subscription First’ Transformed The New York Times

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. It’s probably safe to say that Sebastian Tomich, SVP and global head of advertising and marketing solutions at The New... Continue reading »
by Zach Rodgers // January 4th, 2021 //
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There’s A Reason Media Companies Are Getting Serious About Sports Betting: It’s Hella Lucrative

Sports media companies are betting on gambling. Yahoo Sports launched sports betting in November 2019 with MGM Resorts. SB Nation and DraftKings are collaborating on an editorial website for fantasy sports and betting analysis. In February 2019, Caesars Entertainment joined Turner Sports to open a Bleacher Report-branded content studio that operates within the casino’s Las... Continue reading »
by Allison Schiff // January 31st, 2020 //
»
Google Extends A Hand To Programmatic As Its Privacy Rules Shake Up The Industry

As Google’s new data privacy policies roil the industry, the company’s ad tech and ad network businesses appear to be more open to industry collaboration in response. For instance, Google is coming around to some industry initiatives where it’s been a notable holdout. In spring of 2020, Google will implement Sellers.json, an IAB Tech Lab-backed... Continue reading »
by James Hercher // January 30th, 2020 //
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Comic: The Industry's Red Carpet

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // January 24th, 2020 //
»
Attention Capital’s Lisa Gersh: ‘What’s A Great Brand? You Know It When You See It’

Attention Capital executive partner Lisa Gersh will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Lisa Gersh knows a good brand investment when she sees one. Before joining new media venture group Attention Capital as an executive partner over the summer, Gersh spent most of her career in key... Continue reading »
by Allison Schiff // January 8th, 2020 //
»
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