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»industry preview

Updating The Numbers: eMarketer Co-Founder Geoff Ramsey Previews 2021

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange.  Research forecasts are constantly being revised and replaced based on emerging data  – all the more immediate during a pandemic. “We... Continue reading »
by Sarah Sluis // March 1st, 2021 //
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Industry Preview: Dole’s Global CMO On Why Digital Transformation Is About Way More Than Marketing

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. You know you’re a good marketer when you can convince a four-year-old that broccoli is a treat. Although Rupen Desai... Continue reading »
by Allison Schiff // February 22nd, 2021 //
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Industry Preview: Seeking Clarity Amid Change

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by Engine Media Exchange. CTV advertising made huge inroads in 2020, a trend that will accelerate in 2021. One reason is a big consumer shift... Continue reading »
by Zach Rodgers // February 9th, 2021 //
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Industry Preview: What Do Brands Really Want?

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. With almost a year of the pandemic under our belt (ugh), brands have figured out a way forward. In many cases,... Continue reading »
by Ryan Joe // February 1st, 2021 //
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Industry Preview: Colleen Aubrey On Amazon’s Huge 2020 – And What It Has Planned For 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. When the global pandemic shut down the world, ecommerce and streaming video surged. Amazon plays prominently in both spaces. But with... Continue reading »
by Ryan Joe // January 28th, 2021 //
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Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. LiveRamp CEO Scott Howe has a unique view of the advertising industry’s crossroads. The company is one of the key tech... Continue reading »
by Ryan Joe // January 21st, 2021 //
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Leading-Edge Use Cases For AI In 2021, With IBM’s Bob Lord

Industry Preview is a special, limited-run audio series featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising.  Brands have long been sold the vision that artificial intelligence will one day supercharge their marketing plans, but results have been... Continue reading »
by AdExchanger // January 20th, 2021 //
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Industry Preview: Getting Beyond The AI Buzzwords With David Jones

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021.  This podcast is sponsored by IBM Watson Advertising. The term “artificial intelligence” gets tossed around to loosely describe everything from dynamic creative optimization and automated media planning to... Continue reading »
by Allison Schiff // January 14th, 2021 //
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Industry Preview: Why TikTok Will Dance Its Way Onto More Media Plans In 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. If there was any doubt that short-form video would play a massive role in the future of media and communications,... Continue reading »
by Allison Schiff // January 11th, 2021 //
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Industry Preview: AI And Privacy Will Come Together In 2021

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. Will 2021 be a pivotal year for AI? In the second episode of AdExchanger’s Industry Preview podcast series, IBM’s Sheri... Continue reading »
by AdExchanger // January 7th, 2021 //
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