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»industry preview

Attention Capital’s Lisa Gersh: ‘What’s A Great Brand? You Know It When You See It’

Attention Capital executive partner Lisa Gersh will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Lisa Gersh knows a good brand investment when she sees one. Before joining new media venture group Attention Capital as an executive partner over the summer, Gersh spent most of her career in key... Continue reading »
by Allison Schiff // January 8th, 2020 //
»
Marketers Must Step Back From Personalization And Automation

“We’re privacy-centric,” said every marketer ever. But what was once a reflexive statement must now be backed by substance. Despite excitement about harnessing data to send the right message to the right person at the right etc., marketers must now wrestle with whether they should simply because they can. One of the major themes at... Continue reading »
by Ryan Joe // January 28th, 2019 //
»
Fallout From Apple ITP Is Severe – And 7 Other Takeaways From Google Exec Sean Downey At Industry Preview

Marketers have a lot to contend with in 2019. Heads are spinning with thoughts of consumer-driven privacy concerns, different regulations in different regions, Apple blocking third-party tracking on Safari and how to buy TV in a world of digital delivery. At AdExchanger’s Industry Preview conference Thursday, Google’s vice president of ad platforms Sean Downey considered... Continue reading »
by Ryan Joe // January 25th, 2019 //
»
Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs

Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat at AdExchanger’s Industry Preview on Thursday. “Maybe they’ll offer a lower-cost version of their service [or a different model],” she said, “but if they’re spending that much money [on content], they will look for ways... Continue reading »
by Kelly Liyakasa // January 22nd, 2018 //
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Publicis’ Steve King On Trust, Transparency And Transformation In A Post-ANA-Report World

Within the context of Publicis Groupe’s broader restructure, Publicis Media was born to simplify the group’s media offering while leveraging a more modern definition of scale. “Although it’s become so much more complex, media has always been about scale and insight,” said Steve King, CEO of Publicis Media. “We weren’t leveraging that scale effectively.” Publicis... Continue reading »
by Alison Weissbrot // January 22nd, 2018 //
»
Industry Preview: As AT&T Fights For Time Warner, Its Ad Platform Is Full Steam Ahead

With Time Warner on board or not, AT&T is pushing forward with its vision for the next potential addressable ad platform giant. CMOs or holding company agencies might pour money into Google and Facebook, but “they’re nervous about the content they’ve produced living in environments they can’t control,” said Brian Lesser, AT&T’s CEO of advertising... Continue reading »
by James Hercher // January 19th, 2018 //
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Is Facebook’s Latest Algo Change A Paid-Media Apocalypse? Exec Carolyn Everson Says No

When Facebook said it would change its news feed algorithm to prioritize users’ families’ and friends’ posts, advertisers worried it would also affect how paid placements are bought and sold. Would this reduce the amount of available inventory? Would it drive up costs? Facebook’s VP of global marketing solutions, Carolyn Everson, sought to assuage the... Continue reading »
by Ryan Joe // January 18th, 2018 //
»
BMO's Dan Salmon Reviews Ad Investment Trends For 2018

Dan Salmon will speak at AdExchanger's upcoming Industry Preview conference on Jan. 17-18, 2018, at the Grand Hyatt New York. As 2018 kicks off, markets are wary of ad-driven stocks – unless your name is Alphabet, Facebook or Amazon. But there remains immense value in companies enabling addressable audiences, according to Dan Salmon, equity research analyst for... Continue reading »
by James Hercher // January 8th, 2018 //
»
Trading Desks Are Building (And Buying) Their Way To A Persistent Identifier

Holding company trading desks this year are putting the focus on data and the ability to identify a customer across screens and platforms. That focus made owning data mission critical, and it’s shifted the focus away from programmatic as a silo and toward data management and activation across the board. As a result, “trading desk”... Continue reading »
by Alison Weissbrot // January 20th, 2017 //
»
New York Times CRO: If You’re Not Facebook, Google Or Snapchat, You’re A Niche Advertising Business

Any publisher who is not a big platform company is on the express train to becoming a niche ads business, predicts Meredith Kopit Levien, EVP and CRO of The New York Times. “Up until now, we’ve been a niche consumer business with a $1 billion-plus newspaper ad business,” Kopit Levien said, speaking Thursday at AdExchanger’s... Continue reading »
by Kelly Liyakasa // January 20th, 2017 //
»
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