»consolidation

Brands Foolishly Ignore YouTube; Snap’s ATT Headache

Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he suggests advertisers ditch the various CTV walled gardens and head over to YouTube instead. There are thousands of streaming services, but YouTube and Netflix still corner about 47% of the market and haven't lost share... Continue reading »

by AdExchanger // October 26th, 2021 //

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Google Slashes Marketing Spend; CVS Readies Ad Net

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for... Continue reading »

by AdExchanger // April 24th, 2020 //

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Comic: Marie Kondo-ing Of Ad Tech

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...

by Nate Neal // February 21st, 2020 //

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RBC Capital Markets: Long Live Ad Tech (But Only The Differentiated Companies)

Andrew Bruckner, VP of equity research at RBC Capital Markets, will share the Wall Street POV on programmatic at Programmatic IO on April 5 in San Francisco. There’s room in the digital advertising ecosystem for more than just the duopoly. “I do see an opportunity outside of Facebook and Google,” said Andrew Bruckner, VP of... Continue reading »

by Allison Schiff // February 3rd, 2017 //

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The Industry Is Closing The Book On Pure-Play Mobile SSPs

Independent mobile supply-side platforms (SSPs) are going extinct, the result of commoditization and natural evolution. “It’s been really hard to be a single-point solution player in the ad tech space for a long time, but now it’s almost impossible,” said Christopher Hansen, chief product officer at IgnitionOne. “Just take a look at the Terry Kawaja... Continue reading »

by Allison Schiff // June 23rd, 2016 //

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DG Sizes Down And Rebrands As Sizmek

Digital Generation Inc. (DG) will officially rebrand as digital marketing solutions provider Sizmek on Friday. The shakeup follows the $485 million sale of DG’s television ads distribution business to competitor Extreme Reach, announced last August, approved by DG shareholders Monday and which CEO Neil Nguyen expects to close Friday morning. The sale is important because it... Continue reading »

by Ryan Joe // February 6th, 2014 //

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