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Mike Petrella
3 Ways To Make OTT And CTV More Accessible

This article is sponsored by Verizon Media. The future of television is here, and it’s evolving by the day. That’s the narrative you’ve likely heard if you’re following the emerging market for over-the-top video (OTT) and connected television (CTV). Both have seen meteoric growth in 2020, with CTV advertising spend in the United States up... Continue reading »
by AdExchanger Content Studio // December 15th, 2020 //
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Disney Consolidates Its Ad Tech Team With Hulu’s And Plans For A Unified Ad Platform

The House of the Mouse has one ad tech team now. Disney has merged all of its ad tech talent and products, including what came along with the Hulu acquisition, into a single, centralized team led by Jeremy Helfand, previously Hulu’s VP and head of advertising platforms. Tuesday was Helfand’s first day at the helm... Continue reading »
by Allison Schiff // June 16th, 2020 //
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Coronavirus Is Accelerating Pluto TV’s Already Massive Growth

If there’s one category other than cannabis and toilet paper that’s doing pretty well right now, it’s streaming. “We’re in a fortunate spot,” said Tom Ryan, CEO of platform Pluto TV, where total viewing hours increased across the board last week. But the ad-supported video-on-demand (AVOD) platform was already growing at a rapid clip before... Continue reading »
by Allison Schiff // March 26th, 2020 //
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Tubi, Pluto And Xumo Make A Trend: Why Networks Are Obsessed With AVOD

Fox Corporation bought itself a piece of the free ad-supported video on demand (AVOD) action earlier this week with its $440 million acquisition of Tubi. The deal follows Comcast’s acquisition of Xumo in February, reportedly for around $100 million, and Viacom’s (now ViacomCBS’s) $340 million purchase of Pluto TV early last year. There are now... Continue reading »
by Allison Schiff // March 20th, 2020 //
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Pluto TV Is Growing Like Gangbusters, And Here’s How

It’s been a year of breakneck user growth for Pluto TV. Monthly active users hit 20 million in November, a 70% increase since January, when Viacom acquired the free ad-supported streaming service for $340 million. That’s nearly 8 million new users in less than a year. So, how did Pluto do it? Its growth is... Continue reading »
by Allison Schiff // December 2nd, 2019 //
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Walmart Gets Serious About Programmatic Sales; Viacom-Owned Pluto Reaches 20M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart At Your Self-Service Walmart Media Group will roll out a self-serve ad platform and API in early 2020, Business Insider reports. The retail giant sees an opportunity to model an advertising business after Amazon, with the ability to bid programmatically for ad space... Continue reading »
by AdExchanger // November 15th, 2019 //
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Viacom And CBS Will Go Big On Streaming Without Abandoning Ad-Supported Content

CBS and Viacom are (finally) back together, and that will create lots of opportunity for advertisers. On Tuesday, after years of will-they-won’t-they corporate turmoil, the entertainment behemoths agreed to merge in an all-stock deal that values the combined company at around $30 billion, with $28 billion in annual revenue. The new entity will be called... Continue reading »
by Allison Schiff // August 13th, 2019 //
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Roku Kills It In Q2 Thanks In Large Part To Monetizing The Roku Channel

The streaming wars are heating up, and Roku is on a tear. On Wednesday, Roku posted its best second quarter results since going public, with overall revenue up 59% year over year to $250.1 million, and 1.4 million new subscribers since last quarter. Active accounts now stand at 30.5 million. Average revenue per user was... Continue reading »
by Allison Schiff // August 8th, 2019 //
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TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’s... Continue reading »
by Allison Schiff // July 9th, 2019 //
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Hulu Hits Play On Pause Ads

Hulu viewers will soon start seeing ads when they hit pause on a show. Coca-Cola and Charmin are on tap to test the so-called pause ads, which allow advertisers to run static display ads on screen when viewers take a break. The ads, in development for most of 2018, will roll out with beta advertisers... Continue reading »
by Allison Schiff // January 31st, 2019 //
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