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»ad-supported streaming

Comic: Room For More?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // July 15th, 2022 //
»
Adsmovil Takes On Streaming With A New AVOD Service, Nuestra.tv

Everyone is getting into streaming. Even ad networks are launching their own streaming networks. In May, Columbia-based company Adsmovil, which started life in 2012 as a mobile ad network helping US brands connect with Hispanic audiences, announced plans to launch an ad-supported streaming service called Nuestra.tv.
by Alyssa Boyle // June 21st, 2022 //
»
Are Retail Media Networks, Addressable TV And Walled Gardens Worth The Investment?

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Cory Davis, VP of media and madtech at Infutor.  Marketing typically depends on the thoughtful and strategic allocation of limited financial resources. Creative matters, but putting money behind the channels that will truly drive growth… Continue reading »
by AdExchanger Guest Columnist // June 2nd, 2022 //
»
AdExplainer: The Difference Between AVOD and FAST

AVOD is the same thing as FAST … right? Not so fast. Despite dozens of streamers, programmers and publishers crowding the space, AVOD and FAST are the only two ways to watch ad-supported TV beyond the set-top box, and the core difference between them comes down to content distribution.
by Alyssa Boyle // May 16th, 2022 //
»
Samsung Ads Offers To Manage CTV Buys So Marketers Can Maximize Incremental Reach

You’ve heard of bring-your-own-beer (BYOB). But are you down with bringing your own media (BYOM)? On Tuesday, Samsung Ads announced a new product, Total Media Solution, to help more marketers manage their connected TV buys holistically. It’s dubbing its strategy BYOM to help emphasize the tool’s managed-service component.
by Alyssa Boyle // April 26th, 2022 //
»
Comic: Fragmentation+

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 25th, 2022 //
»
Will More Ads Make AVOD Less ‘Plus’?; Why iOS CPMs Are Up While Performance Is Down

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad-Unsupported Video On Demand Disney confirmed it will launch an ad-supported tier of Disney Plus, following in the footsteps of other studios, including previously ad-free legends like HBO that now sell ads.  But Wall Street isn’t buying the hype. CTV remains unchartered waters. But… Continue reading »
by AdExchanger // March 8th, 2022 //
»
Disney+ To Add Ads; Will Programmatic Ruin Podcasts?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Mouse-holds Ads are coming to Disney+. After an unconfirmed report in The Information late last week, Disney said on Friday it does intend to introduce an ad-supported tier for Disney to accompany its ad-free subscription. Ads will roll out in the US later… Continue reading »
by AdExchanger // March 7th, 2022 //
»
TV Ad Buying Needs A Revolution – And Now Is The Time For Real Action

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Pam Zucker, SVP and head of marketing at Amobee.  In a recent interview, IAB CEO David Cohen challenged advertisers “to rethink how they buy television.” He highlighted the dramatic change in consumption since the onset… Continue reading »
by AdExchanger Guest Columnist // February 14th, 2022 //
»
Joe Hirsch, general manager, SpringServe
CTV Publishers Can Learn A Lot From Linear TV Ads (Really)

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Joe Hirsch, general manager of SpringServe. We’ve all been there. You’re streaming a show, and somehow the same ad for the new Nissan Altima plays four times. Does Nissan really think you need this family… Continue reading »
by AdExchanger Guest Columnist // February 3rd, 2022 //
»
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