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»TV measurement

CTV Measurement Is Doomed Unless Google, Roku, Apple And Amazon Collaborate

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Rob Aksman, chief strategy officer at BrightLine. Unlike in the tech-inhibited world of pre-connected TV, CTV has the power to unlock precise measurement and targeting at scale. In most US households today, TV content is... Continue reading »
by AdExchanger // October 19th, 2020 //
»
Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen.
TEGNA And Alphonso Court Advertisers With The Promise Of Local TV Measurement

Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however, has historically been a problem, and there hasn’t been enough data for broadcasters such as TEGNA to properly track user journeys to completion. On Wednesday, Alphonso, TEGNA’s long-time attribution and TV data partner, added TV... Continue reading »
by Allison Schiff // July 1st, 2020 //
»
What’s In A Currency? Nielsen Releases Converged Linear And Smart TV Metric

Nielsen released a measurement solution on Friday that combines the demographic data from its TV audience panel, the People Meter, with Gracenote’s ACR data based on four million US households with LG smart TVs. The data service, which opens to all buyers and broadcasters beginning in January, will mark the first time Nielsen has merged... Continue reading »
by James Hercher // December 13th, 2019 //
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TVadSync Taps Into TV Metadata To Detect Subtle Patterns In Viewing Behavior

You are what you watch. On Tuesday, smart TV data company TVadSync, which uses visual automatic content recognition (ACR) technology to track viewing behavior, released a planning and analytics tool that creates clusters of viewers based on the TV and video content they consume. “If you move beyond demographics and genre, you can make people’s... Continue reading »
by Allison Schiff // July 9th, 2019 //
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Industry Preview: TV Broadcasters Embrace Their Non-Linear Future

Cords are getting cut left and right, but TV still works … right? “We all know that TV does drive ROI, but there haven’t really been any proof points like there has been in digital,” said Donna Speciale, Turner’s president of advertising sales, at AdExchanger’s Industry Preview event in New York City on Wednesday. That’s... Continue reading »
by Allison Schiff // January 24th, 2019 //
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As The Measurement Space Shifts Underfoot, What Can Nielsen Do To Keep Its Spot?

The independent measurement space was once Nielsen’s to lose – and now it’s taking pains to make sure that doesn’t happen. Nielsen is in a delicate position. Although its long-established panel-based business is primarily what pays the bills, TV ratings aren’t the future. The company’s success depends on moving away from classic TV ratings, while... Continue reading »
by Allison Schiff // January 9th, 2018 //
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Turner: Programmatic Has The Highest ROI When It Has A Built-In Measurement Loop

Turner will speak at AdExchanger's PROGRAMMATIC I/O Conference in New York on Oct. 27. Turner took a bold position when it promised that by 2020 more than 50% of its inventory would be transacted against audience guarantees. Since then, CNN, TNT and TruTV’s parent broadcaster has grown its data management and marketing services business, to... Continue reading »
by Kelly Liyakasa // October 18th, 2016 //
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Viacom: ‘Our Product Is Content, Our Currency Is Audiences’

Channels are so last season. “I don’t care what device you’re on – I care about reaching you at the right time,” said Robert Spratlen, Viacom’s VP of digital media, data and audience development at Viacom, at Tapad Unify Tech '15 on Thursday in New York. “Our product is content, our currency is audiences.” These days,... Continue reading »
by Allison Schiff // June 19th, 2015 //
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Kantar Media Tests The Behavioral Targeting Value Of Second-By-Second TV Data

Even if TV ads aren't available for real-time bidding -- but that's only a few years away, right? --Kantar Media is trying to interest agencies in using the kinds of instant readouts of viewing behavior that's so much apart of online advertising right now. While Kantar is far from alone in trying to position itself... Continue reading »
by David Kaplan // August 24th, 2012 //
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