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»streaming

Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends,
Not A Good Year For Pay TV: More Than 6 Million US Households Will Cut The Cord In 2020

This ain’t no papercut. Roughly 6.6 million United States households will cut the cord this year, according to eMarketer’s latest forecast on pay TV trends, released Monday. That’s a 7.5% year-over-year decline, the biggest drop eMarketer has observed. And the picture doesn’t get much rosier for broadcast TV. By 2024, more than one-third of all... Continue reading »
by Allison Schiff // September 21st, 2020 //
»
WarnerMedia Preps For a Streaming-Focused Reorg; Trump Bans WeChat

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Brace For Streaming Just as NBCU plans to reorg to accommodate streaming, so too will WarnerMedia. The Information reports that the AT&T-owned entertainment company will soon unveil a “major reorganization” that will result in layoffs and the promotion of Andy Forssell, a streaming exec,... Continue reading »
by AdExchanger // August 10th, 2020 //
»
Netflix Is Shelling Out Less On Marketing, And Not Just Because Of The Pandemic

Netflix will spend less on marketing this year in part due to COVID-19 – but the streaming platform was planning on moving in that direction anyway. “In terms of the march toward less traditional media, we’ve been on that for some time,” said Netflix chief content officer and newly appointed co-CEO Ted Sarandos on the company’s... Continue reading »
by Allison Schiff // July 17th, 2020 //
»
Tubi Fox upfront
How Tubi And Fox Are Going To Market Together In This Year’s Upfront

Tubi has been shouting from the rooftops about ad-supported streaming for years, and the market is finally listening. “It’s pretty much understood that [brands] need to match their budgets to where the eyeballs are,” said Tubi’s chief revenue officer Mark Rotblat. But brands aren’t the only ones taking notice of the growing AVOD opportunity. Fox... Continue reading »
by Alison Weissbrot // July 16th, 2020 //
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Comic: A Solitary Streamer

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem...
by Nate Neal // May 29th, 2020 //
»
ViacomCBS Speeds Up Streaming Plans, Expects Tough Ad Market in Q2

In its first quarter call as a combined company Thursday, ViacomCBS hailed its strength and said the coronavirus pandemic would accelerate its plans for subscription streaming services. Advertising revenue grew 2% to $2.5 billion, excluding the impact of last year’s Super Bowl and the canceled NCAAA tournament. Otherwise, advertising declined 19% year over year. Pluto... Continue reading »
by Sarah Sluis // May 7th, 2020 //
»
Netflix Had A Gangbusters Q1, With The Pandemic Spurring 16M New Paid Subs

News flash to no one: The economy is going up in flames … but Netflix is on fire. Millions of people around the world are under stay-at-home orders, and lots of them are signing up for Netflix, which had its biggest quarter for user growth in Q1 with the addition of 15.77 million new paid... Continue reading »
by Allison Schiff // April 21st, 2020 //
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YouTube CPMs Fall As Viewing Spikes; Kids TV Loses Ground To Streaming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Junior Streamers Children’s TV shows are losing out to new streaming options. Just look at Disney. Disney Plus passed 50 million subscribers last week while prime-time viewing on its cable network, Disney Channel, slumped 37% in mid April. The network is cutting back on... Continue reading »
by AdExchanger // April 20th, 2020 //
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Bob Iger Returns To Help Disney Through COVID; Quibi Hits 1.7M Downloads In Week One

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bob’s Back Bob Iger is getting sucked back into Disney management after stepping down as CEO in February. Disney’s business is heavily reliant on people gathering – in theme parks, at movie studios, in theaters and on cruise ships. Disney is losing as much... Continue reading »
by AdExchanger // April 14th, 2020 //
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AdExchanger Announces Awards Finalists; Disney Plus Hits 50M Subscribers In Five Months

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad Tech Oscars The 2020 AdExchanger Awards finalists were announced on Thursday. “Best In-House Media Operation” pits some of the best-known brands in the world: Bayer, Disney Parks and Experiences, Sprint, Nestlé and Uber. It’s also no surprise that finalists exhibiting the best... Continue reading »
by AdExchanger // April 10th, 2020 //
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