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»streaming

Comic: Room For More?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // July 15th, 2022 //
»
Mike Richter, VP of global revenue operations for CTV and digital, Trusted Media Brands
Trusted Media Brands: ‘CTV Was Built On The Same Soil That Digital Was Built On’

“On TV & Video“ is a column exploring opportunities and challenges in advanced TV and video. Mike Richter, VP of global revenue operations for CTV and digital at Trusted Media Brands, will be speaking at Programmatic I/O, taking place in Las Vegas from May 23–25. You don’t want to miss it. Click here to register.… Continue reading »
by Allison Schiff // May 2nd, 2022 //
»
Comic: Fragmentation+

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 25th, 2022 //
»
Stacy Spikes, CEO, MoviePass
Why MoviePass The Sequel Will Have Ads, With CEO Stacy Spikes (Back At The Helm)

For many, the rise and fall of movie ticket subscription service MoviePass became a cautionary tale about the perils of growing too quickly. After being acquired by Helios and Matheson Analytics in 2017, the company’s new ownership pushed an unsustainable model – including, at one point, unlimited movie tickets for $10 a month – until it… Continue reading »
by Allison Schiff // February 22nd, 2022 //
»
How Messaging Grounds Voya Financial’s DEI Strategy

Historically, many industries and verticals have tended to overrepresent white men. Finance is one of them. Voya Financial, an investment company that helps its clients prep for retirement, is trying to bridge that gap by making the messaging in its ads more inclusive. On January 13, Voya launched two new commercials, both in thirty-second and… Continue reading »
by Alyssa Boyle // February 2nd, 2022 //
»
Pershing Square Places Its Bet On Netflix; But Who’ll Bet On Peacock?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. If It Ain’t Broke, Don’t Flix It Public investor Bill Ackman scooped 3.1 million Netflix shares, a 0.68% stake in the company. The bulk buy by Pershing Square, Ackman’s fund, was inspired by Netflix’s recent stock plunge, reports The Wall Street Journal. Netflix missed… Continue reading »
by AdExchanger // January 28th, 2022 //
»
2022 Kicks Off With An M&A Explosion; Why Google Doesn’t Mind Getting Dethroned By TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon.  On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup… Continue reading »
by AdExchanger // January 6th, 2022 //
»
Why The Advertising Industry Needs A Standardized Approach To Combat Ad Fraud In TV Streaming

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Willard Simmons, VP, Product Management, Ad Platform, Roku. A mentor of mine used to say, “Money flows to certainty and flows away from uncertainty.” The reach and effectiveness of TV streaming is certain: The sight,… Continue reading »
by AdExchanger Guest Columnist // October 28th, 2021 //
»
David Kenny, CEO, Nielsen
Keeping Count With Nielsen CEO David Kenny

Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television industry hit a boiling point and interest in alternative measurement currencies began to peak. In September, after the Video Advertising Bureau rattled its saber and formally called for Nielsen’s Media Rating Council accreditation to be… Continue reading »
by Allison Schiff // October 26th, 2021 //
»
Marilois Snowman, CEO and founder, Mediastruction
The Stage Is Set For TV’s Impending Disruption

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Marilois Snowman, CEO and founder of Mediastruction.  Nearly two decades ago, a group of top brand CMOs met secretly in the Procter & Gamble conference room. The topic: How do we change the arbitraged system… Continue reading »
by AdExchanger Guest Columnist // October 18th, 2021 //
»
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