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2022 Kicks Off With An M&A Explosion; Why Google Doesn’t Mind Getting Dethroned By TikTok

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. M&A&A&A&A Digital ad dealmaking is off to the races in 2022 like a sprinter who doesn’t realize it’s a marathon.  On Tuesday, Human (née White Ops) raised $100 million from a new co-owner investment firm, and Integral Ad Science acquired the French startup... Continue reading »
by AdExchanger // January 6th, 2022 //
»
Why The Advertising Industry Needs A Standardized Approach To Combat Ad Fraud In TV Streaming

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Willard Simmons, VP, Product Management, Ad Platform, Roku. A mentor of mine used to say, “Money flows to certainty and flows away from uncertainty.” The reach and effectiveness of TV streaming is certain: The sight,... Continue reading »
by AdExchanger Guest Columnist // October 28th, 2021 //
»
Keeping Count With Nielsen CEO David Kenny

Nielsen’s been through the wringer this year. After underreporting local TV viewing during the pandemic, long-standing frustrations in the television industry hit a boiling point and interest in alternative measurement currencies began to peak. In September, after the Video Advertising Bureau rattled its saber and formally called for Nielsen’s Media Rating Council accreditation to be... Continue reading »
by Allison Schiff // October 26th, 2021 //
»
Marilois Snowman, CEO and founder, Mediastruction
The Stage Is Set For TV’s Impending Disruption

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Marilois Snowman, CEO and founder of Mediastruction.  Nearly two decades ago, a group of top brand CMOs met secretly in the Procter & Gamble conference room. The topic: How do we change the arbitraged system... Continue reading »
by AdExchanger Guest Columnist // October 18th, 2021 //
»
Outside Inc. “Reinventing” The Subscription Model With Outside TV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Outside Inc. CEO Robin Thurston is very aware of subscription fatigue. At a time when streaming platforms are working to boost their subscriber numbers with bundled ad-free and ad-supported channel packages, Outside TV is being used in part as a vehicle to entice... Continue reading »
by Tony Rifilato // October 7th, 2021 //
»
ByteDance Looking To Take On Amazon, Alibaba; Verizon Driving Subscribers To Streaming Platforms

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ecommerce Byte? TikTok parent company ByteDance is looking to take on Amazon and Alibaba with its own global ecommerce platform, Business Insider reports. The company hopes to expand its online shopping platform outside of China, which could launch as a stand-alone app or within... Continue reading »
by AdExchanger // October 5th, 2021 //
»
Performance CTV Provides A One-Stop Shop For DTC Brands

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magnite. In my many years working with DTC brands, I saw firsthand how companies hustled to grow their brand visibility from the ground up using search and... Continue reading »
by AdExchanger Guest Columnist // September 23rd, 2021 //
»
Wall Street Bullish On ViacomCBS’s Streaming Ambitions; New CEO Gives IAB Tech Lab A Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Swimming Up-Stream Wall Street is coming around to streaming revenue as a long-term priority. Or, rather, as a source of heavy immediate investment. ViacomCBS has done well enough out of the gate with its Paramount+ streaming service to inspire Wells Fargo to “move from... Continue reading »
by AdExchanger // September 23rd, 2021 //
»
Roku And Shopify Bring Ecommerce To CTV; WaPo’s Zeus Launches A News Publisher Ad Network

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy What You Know Shopify and Roku announced a partnership to bring a Roku app for CTV ad creation and campaign management to the dashboard of all Shopify merchants. The idea is to crack into the $16.4 billion that small and medium-sized businesses spend... Continue reading »
by AdExchanger // September 22nd, 2021 //
»
Amazon’s Ad Business Boxes Out Sellers; Mozilla Tests Switching Default Search Engine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with... Continue reading »
by AdExchanger // September 21st, 2021 //
»
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