Roku saw viewership decline in Q2 as pandemic restrictions eased. Streaming hours dropped a billion hours from Q1 to 17.4 billion hours in Q2, and the company’s stock was down 9% on Thursday. While Roku’s streaming hours declined sequentially, they still increased 19% from the previous year, during the early days of lockdown. It added […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Video Killed The TV Star Comcast’s and Google’s earnings calls last week mark two converging trends in brand advertising and the decline of linear TV. NBC is haggling with advertisers of the Olympics because ratings are down – 42% down – at the halfway […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its Inscape smart TV data service, Business Insider reports. Inscape was a popular way to retarget CTV audiences using online advertising IDs, working with DSPs such as The Trade Desk, VideoAmp, Engine Group, MediaMath and Cadent. […]
Comcast-owned NBCUniversal’s ad-supported streaming service Peacock hit 54 million subscribers and more than 20 million monthly active users in the second quarter of 2021. During the company’s Q2 earnings call Thursday, Comcast CEO Brian Roberts said the number of subscribers grew 50% over 90 days, driven in large part by the Olympics, the release of […]
NBCUniversal is partnering with Ad-ID – a standard identifier for creative assets built for the advertising industry – to improve campaign measurement capabilities and reduce ad repetition across the network’s automated One Platform. Ad-ID was founded by the American Association of Advertising Agencies (4A’s) and the Association of National Advertisers (ANA) back in 2002 as […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Née AppNexus AT&T is reportedly in a rush to offload Xandr because the company is “losing tens of millions” of dollars per year, Axios reports. Xandr, formerly AppNexus, has been “grossly mismanaged” by AT&T, and InMobi is in talks to pick up the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High On Your Own Supply Balancing ad-supported content with potential ad-free subscription offers can be difficult. The Swedish newspaper company Dagens Nyheter did an analytics review of an ad-free subscription business. “We had to calculate the price level and potential risk of making it […]
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The connected TV streaming boom is drawing a traditionally conservative group of marketers in healthcare and pharmaceuticals, who are attracted to CTV’s targeting and customization capabilities. Healthcare and pharma marketers’ digital advertising spend grew over 14% in 2020 and is expected to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. IPOs Popping The ad tech party is raging after a slew of companies went public in recent weeks. AcuityAds, Taboola and Integral Ad Science went public in June. Not to be outdone, content recommendation company Outbrain announced plans to IPO a day before rival […]
Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $31 million, in a deal that will improve its access to all of a publisher’s CTV inventory. SpringServe’s video clients include Vizio, Univision, Tastemade and Pluto TV. SpringServe and Magnite work with many of the same clients, the company said. While SpotX (the video […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taboola Roll Call Taboola began trading on the Nasdaq on Wednesday. It raised more than $500 million with the IPO, and reported a net income of $18 million on total revenue of $303 million in Q1, CNBC reports. “I think of Taboola as a […]
Ad verification and measurement provider Integral Ad Science went public Wednesday after filing an S-1 with the Securities and Exchange Commission earlier this month. The New York-based company began trading on the Nasdaq at $18 per share – above the initial $15 to $17 price range – raising $270 million through the sale of 15 million […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Staff Cuts Magnite is laying off about 6% of its staff following its $1.17 billion acquisition deal with video supply-side platform SpotX, Adweek reports. Buying SpotX is part of Magnite’s CTV growth plan, after already taking on Telaria. Though the acquisition nearly doubled […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buzz Words Talk about a potential media juggernaut. BuzzFeed announced Thursday that it has acquired Complex Networks and went public via a special purpose acquisition corporation (SPAC). Read the release. BuzzFeed’s merger with Complex, a style, culture and music publisher, is part of a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Addressable Supergroup Some marketers are pushing their TV partners to operate more as the large digital companies that allow them to target ads to specific audiences. To address that need, the TV distributors Comcast, Charter Communications, Altice, Dish Media and Vizio are among eight […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Court Date Dun, dun! Cue the “Law & Order” sound effect because the IAB Tech Lab is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) over what the advocacy group considers an ongoing breach of personal privacy by […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cruella’s Revenge Inflation isn’t only for consumer goods apparently. Disney’s ad sales team has wrapped up its upfront negotiations with double-digit CPM increases, a huge win for the network, Jason Lynch reports for Adweek. Disney CEO Bob Chapek said at a Credit Suisse conference, […]
Following this month’s conviction of Aleksandr Zhukov – the ringleader of an ad fraud scam called Methbot that bilked digital advertisers out of more than $7 million five years ago – industry leaders said that such scams are becoming more frequent in connected TV (CTV) and are often tied to larger cybercrime operations. Leaders from […]
Networks pitched their ad-supported streaming services at this year’s NewFronts and Upfronts as a way to continue to reach audiences. Their efforts build upon a massive shift in viewing behavior fueled by the COVID-19 pandemic. But for ad-based video on demand (AVOD) to succeed, providers need to deliver better ad experiences that include relevant targeting […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The […]
Glewed TV is ramping up its connected TV (CTV) monetization efforts by adopting Xandr’s Monetize Ad Server. CTV programmers and distributors often work with multiple partners to monetize their video ad inventory. By adopting Xandr’s ad server, the ad-supported streaming service can connect to all of its demand sources in one place and have them […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. French Connection Google is close to settling an antitrust case in France. The company stands accused of, wait for it, abusing its power in online advertising. The settlement will likely include a fine and require Google to make some operational changes, The Wall Street […]
Crackle Plus touted $2 billion worth of content and the launch of a new ad-supported network called “Chicken Soup for the Soul” during the NewFronts earlier this month. But as more ad dollars flow into connected TV (CTV), marketers are struggling to assess the impact of their spend. Crackle is advancing its measurement capabilities with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim Talks Move over Epic, it’s Tim’s turn. The Apple CEO had his say in federal court on Friday as part of a lawsuit Epic filed after its hugely popular game Fortnite was removed from the App Store last year for flouting Apple’s requirement […]
With the massive shift to streaming throughout the past year, connected TV (CTV) represents the next wave of growth in programmatic buying. In 2021, $9.5 billion of television advertising is going to be traded through programmatic auctions powered by DSPs and ad exchanges. The open internet, by contrast, will be a $56 billion category this […]
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“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Gijsbert Pols, Lead Product Strategist at Adjust. Connected TV (CTV) is largely associated with streaming services. It is not hard to see why. When people buy an Apple TV or a Roku box, a Samsung […]
WarnerMedia and Discovery held separate Upfront presentations this week, just days after AT&T announced it would combine the media assets of the two companies in a deal worth $43 billion. The move, which shocked the industry – and even the topmost executives at WarnerMedia – could position the new company as a major force in the […]
AT&T dropped a bombshell on Sunday when it announced it would combine the media assets of WarnerMedia with Discovery Inc. to create a new publicly traded company, unwinding the telco’s big bet on its acquisition of Time Warner in 2018. The deal, however, does not include the sale of Xandr, the ad tech division formerly […]
Just before launching its Discovery+ streaming service in January, Discovery recruited a new sales leader to evangelize its advanced TV ads. Jim Keller joined Discovery in December as EVP of digital ad sales and advanced advertising after spending time at NBCUniversal, MTV and – most recently – Hulu. “Anything delivered over an IP address, whether […]
