Home The Big Story The Big Story: The Squeeze On Streaming

The Big Story: The Squeeze On Streaming

SHARE:
The Big Story podcast

We’re into the dog days of summer, and if you’re not outside, you’re probably cooling off – by streaming. But everything’s not going so hot on the streaming front.

Many streaming services are struggling to grow subscribers, so they’re making the decision to raise prices for their existing subscribers. Streaming is getting more expensive than ever – but is that good news for the streaming ads business, or more of a mixed blessing?

Our associate editor Alyssa Boyle, who authors our weekly connected TV newsletter, weighs in on what the latest batch of quarterly results from streamers means for the future of connected TV.

Then, Americans are heading to Europe in hordes this summer. But when it comes to data, traveling between Europe in the US isn’t so easy. Changes in how data transfer is regulated from the EU to the US will affect the ads business, advises our Managing Editor Allison Schiff, who authors our data privacy newsletter.

And this summer hasn’t been so hot for Meta and Apple, as the two behemoths face intersecting data privacy and antitrust complaints.

Stay until the end to find out why our managing editor Allison Schiff, who also authors our data privacy newsletter, detests the term “privacy safe.”

Must Read

The Largest Shopping Mall Operator Has Its Own Retail Media Network

Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network.

The Trade Desk’s Zuma Update Adds A Host Of AI-Powered Easy Buttons To Its Kokai Platform

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.

NBCU’s Streaming Strategy Involves Revisiting The Cable Playbook

In the modern streaming landscape, everything old is new again. At least that’s the case for NBCUniversal, which is trying to bring back bundled distribution deals and appointment viewing.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Joel Meyer, Chairman, Prebid.org

New Chairman Joel Meyer Dishes On Prebid’s Reset For The Agentic Ad Tech Era

OpenX CTO Joel Meyer, who was named Prebid’s new chairman, previews the org’s next phase and helping publishers navigate competing agentic protocols.

These are the days of our lives

After Years Of Fighting LGE, Alphonso Is Headed For An IPO – Unless Comcast Or The Koch Brothers Get There First

Alphonso – LG’s ad tech division – finally has a way out of its legal drama with parent company LG Electronics. Actually, it has three potential options.

Micro1 Wants Human Domain Experts To Profit From AI And LLMs

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors.