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»Consent

First-Party Consent Can Replace Third-Party Cookies

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Manny Puentes, founder and CEO at Rebel AI. Google’s recent decision to deprecate third-party cookies on Chrome will severely cripple browser-based targeting, cross-site tracking, frequency capping and retargeting. Ad platforms... Continue reading »
by AdExchanger // February 21st, 2020 //
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Consent, Not Data, Is The New Oil

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Companies’ user data ownership is dead, but we may have not fully realized and accepted it yet. How will privacy trends... Continue reading »
by AdExchanger // November 20th, 2019 //
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LiveRamp Gets Into Data Privacy Tech With Acquisition Of Faktor CMP

LiveRamp has acquired the consent management platform (CMP) Faktor, the company said Thursday. Terms of the deal were not disclosed. But LiveRamp will take on Faktor’s 11-person team in Amsterdam. Faktor was founded in 2017, in the run-up to the European Union’s implementation of GDPR, when publishers reevaluated their data collection and privacy policies. LiveRamp... Continue reading »
by James Hercher // April 11th, 2019 //
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  • First-Party Consent Can Replace Third-Party Cookies
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