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»Consent

Why 2021 Was The Year Of Consent For Digital Media

The word of the year, at least according to Collins English Dictionary, is “NFT.” Putting aside the fact that NFT is an acronym and not a word, consider a proposal that the word of the year for 2021 be “consent.” With third-party cookies going away and other identifiers, like Apple’s IDFA, getting harder to come... Continue reading »
by Allison Schiff // December 28th, 2021 //
»
Norway Spotlights Grindr’s Ad Tech Vendors; No More Host-Read Podcast Ads?

An Axe To Grindr Norway’s data protection authority (DPA) fined Grindr $7 million for GDPR violations. The Norwegian watchdog says Grindr passed data to third parties without consent, and that it shared data on sexual orientation, which is prohibited regardless. The full text is worth reading.  Grindr, an LGBTQ dating app, objected on the grounds... Continue reading »
by AdExchanger // December 16th, 2021 //
»
With iOS 15, Apple will start to ask for permission from users before serving personalized advertising within its own apps.
With iOS 15, Apple Will Get Permission Before Serving Its Own Targeted Ads

On Thursday, iOS 15 beta testers who opened Apple’s App Store or Stock apps were presented with a pop-up requesting permission to enable personalized advertising. This is the first time Apple has asked users to opt in to personalized ads in its own apps. It’s a big deal, but there’s also a big caveat: Personalized... Continue reading »
by Allison Schiff // September 2nd, 2021 //
»
Your Guide To PIPL, China’s New Privacy Law

Multinational brands and ad tech companies doing business in China will have new hoops to jump through starting November 1. That’s when China’s newly passed privacy regulation, the Personal Information Protection Law (PIPL), goes into effect. The National People's Congress, China’s top legislative body, voted to adopt the law on August 21. That doesn’t leave... Continue reading »
by Allison Schiff // September 1st, 2021 //
»
Here’s How Music App Audiomack Got 64% Of its Users To Opt Into iOS Ad Tracking

The system prompt required by Apple’s AppTrackingTransparency framework doesn’t leave a ton of wiggle room. Apps have just a brief customizable text field above the fateful choice – “Allow tracking” or “Ask app not to track” – where they can share how they use data and why that data sharing might benefit a user. But there are... Continue reading »
by Allison Schiff // June 11th, 2021 //
»
Tapad Is Shutting Down Its Business In Europe

Cheerio, Europe. Experian-owned Tapad is exiting its European business after seven years in the market. Tapad will stop the delivery and use of its graph in the EU by August 1. The company denies rumors that its move is a preemptive measure to avoid an investigation by the UK’s Information Commissioner's Office. “Our decision to... Continue reading »
by Allison Schiff // May 28th, 2021 //
»
FTC Probes Dark Patterns; Apple Accused Of Unfair App Store Practices in EU

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Dark Underbelly You know when the opt-in button is, like, way bigger than the opt-out button, or a checkbox is ticked by default? Those are dark patterns, and regulators are starting to take notice. The Federal Trade Commission held an all-day workshop last week... Continue reading »
by AdExchanger // May 3rd, 2021 //
»
Heineken USA Launches First-Party Data Strategy To Prepare For A Cookieless Future

In 2016, Heineken USA embarked on a customer data strategy to understand more about its consumers and to help drive brand awareness. Since that time, privacy regulations in Europe, California, Virginia and elsewhere have rolled out, and Apple will soon make IDFA opt-in, likely limiting its use for advertisers. The world’s second-largest beer maker was... Continue reading »
by Tony Rifilato // April 19th, 2021 //
»
Email-Based Identifiers Struggle To Communicate Consent; More Ad Tech Companies Poised To SPAC

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. We’ll take that as a ‘yes’ The age of email-based identifiers is nigh. But are these cookie replacements actually as transparent about consent as promised? Digiday’s Kate Kaye says mebbe not. “Because many identity technologies, including Unified ID 2.0, use email addresses and other... Continue reading »
by AdExchanger // March 23rd, 2021 //
»
Putting People First In The Data Debate 

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Arun Kumar, Chief Data & Marketing Tech Officer at IPG. The digital revolution that has transformed so much of our lives over the last 25 years is hurtling toward a... Continue reading »
by AdExchanger // February 17th, 2021 //
»
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