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»consumer privacy

Swaarm, a startup that helps buyers and ad networks track performance marketing, has launched a solution for privacy-enabled attribution on iOS 14.
Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA

Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. Rather than having to pivot like a legacy mobile measurement provider, Swaarm’s co-founders (who had been developing the technology for... Continue reading »
by Allison Schiff // April 13th, 2021 //
»
Ad Tech Jockeys For Position In The Quest For Consumer Consent

Consider 2021 the age of consent. The end of third-party cookies is pushing nearly everyone in the supply chain to try to figure out how to get consumers to opt in – including a growing number of ad tech companies that are attempting to create their own consumer-facing consent mechanisms. It’s a new and largely... Continue reading »
by Allison Schiff // April 7th, 2021 //
»
Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability

While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The IAB Tech Lab released several technical specifications for review on Tuesday in support of Project Rearc. The industry initiative began last year by developing a framework for online targeting without reliance on third-party cookies, including... Continue reading »
by Allison Schiff // March 9th, 2021 //
»
SKAdNetwork Adoption Rises, But Still Too Low For Devs To Avoid Disruption

Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring” deadline. [If Apple is a stickler, the first day of spring is March 20.] Based on an internal audit of its clients and partners, mobile measurement provider Branch found that just 1.05% of advertisers are... Continue reading »
by Allison Schiff // March 2nd, 2021 //
»
What The Biden Presidency Means For Privacy, Consumer Protection And Antitrust

Soon-to-be-president Joe Biden has a full plate, from ramping up COVID-19 vaccine distribution and dealing with the economy to addressing the stark polarization of the Trump years. So, don’t expect much movement on privacy and consumer protection during the first 100 days. But both are top priorities for the incoming administration. And there’s appetite for... Continue reading »
by Allison Schiff // January 19th, 2021 //
»
Jordan Grossman, EVP of ad sales, GasBuddy
Apple’s IDFA Changes Will Help Advertising Get Back To Its Roots

"The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jordan Grossman, EVP of ad sales at GasBuddy. Remember back in the day when advertising was as simple as putting an ad up where you knew your target audience was going to be? It looks... Continue reading »
by AdExchanger // November 4th, 2020 //
»
House Antitrust Report Highlights Unequal Power Dynamics At The W3C

The House’s antitrust report on big tech, released last week, described the lopsided power dynamic at the W3C, where several “market participants” interviewed by the subcommittee said that they felt “bullied” by Google. The report claims that Google uses Chrome’s dominance in the browser market to “effectively set standards for the industry.” First, Chrome has... Continue reading »
by Allison Schiff // October 12th, 2020 //
»
Centro CEO Shawn Riegsecker On Why The Ad Industry Needs To Check Itself Before It Wrecks Itself

The pandemic has turned Centro CEO and founder Shawn Riegsecker into a slipper-wearing night owl. When Slack and email goes quiet, Shawn gets busy, staying up until the wee hours. Working from home can do that to you. “There are too many pings throughout the day, too much mental confusion,” he says. “When everybody shuts... Continue reading »
by Allison Schiff // September 15th, 2020 //
»
It's ... complicated.
Lawmakers Call RTB An Unfair And Deceptive Business Practice In Letter To The FTC

A bipartisan group of lawmakers is pushing the Federal Trade Commission to investigate the practice of real-time bidding. (Read the letter here.) In a letter addressed to FTC Chairman Joseph Simons on Friday, the group, led by Sens. Ron Wyden, D-Ore., and Bill Cassidy, R-La., decries what it calls a “widespread privacy violations by companies... Continue reading »
by Allison Schiff // August 4th, 2020 //
»
IAB UK Creates Head Of Ad Tech Role To Focus On The Industry’s Existential Crises

The world is in a state of flux – but so is the ad tech industry. That’s why IAB UK created a new role in April focused solely on helping ad tech “build a more sustainable future,” said Tina Lakhani, who was elevated to fill the head of ad tech position. Lakhani joined IAB UK in... Continue reading »
by Allison Schiff // May 4th, 2020 //
»
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