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»consumer privacy

Kerri Driscoll, VP of marketing strategy, Merkle
Apple’s Privacy Change to Email – And How Marketers Should Respond

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kerri Driscoll, VP of marketing strategy at Merkle. At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy... Continue reading »
by AdExchanger Guest Columnist // June 21st, 2021 //
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Post IDFA CPMs Have Skyrocketed, So What’s Happening?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s... Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
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Tapad Is Shutting Down Its Business In Europe

Cheerio, Europe. Experian-owned Tapad is exiting its European business after seven years in the market. Tapad will stop the delivery and use of its graph in the EU by August 1. The company denies rumors that its move is a preemptive measure to avoid an investigation by the UK’s Information Commissioner's Office. “Our decision to... Continue reading »
by Allison Schiff // May 28th, 2021 //
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We Need To Talk About First-Party Data – Because It Doesn't Belong To You

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Robin Caller, CEO and founder of Overmore Group. Fair warning, this essay is a bit of a rant. I mean no harm to any promoter of ad tech, martech, clean rooms or... Continue reading »
by AdExchanger Guest Columnist // April 14th, 2021 //
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Swaarm, a startup that helps buyers and ad networks track performance marketing, has launched a solution for privacy-enabled attribution on iOS 14.
Swaarm Has An Alternative Method For Attribution On iOS 14 – Minus The IDFA

Swaarm, a Berlin-based startup that helps advertisers, agencies and ad networks track their performance marketing, hadn’t yet launched in June 2020 when Apple first announced its plans to limit IDFA use. The timing was fortuitous. Rather than having to pivot like a legacy mobile measurement provider, Swaarm’s co-founders (who had been developing the technology for... Continue reading »
by Allison Schiff // April 13th, 2021 //
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Ad Tech Jockeys For Position In The Quest For Consumer Consent

Consider 2021 the age of consent. The end of third-party cookies is pushing nearly everyone in the supply chain to try to figure out how to get consumers to opt in – including a growing number of ad tech companies that are attempting to create their own consumer-facing consent mechanisms. It’s a new and largely... Continue reading »
by Allison Schiff // April 7th, 2021 //
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Project Rearc One Year In: IAB Tech Lab Proposes Specs For Accountability And Addressability

While Google is busy dismantling how the open web functions, the ad industry is busy trying to re-architect it. The IAB Tech Lab released several technical specifications for review on Tuesday in support of Project Rearc. The industry initiative began last year by developing a framework for online targeting without reliance on third-party cookies, including... Continue reading »
by Allison Schiff // March 9th, 2021 //
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SKAdNetwork Adoption Rises, But Still Too Low For Devs To Avoid Disruption

Most advertisers and ad networks aren’t ready to support Apple’s AppTrackingTransparency (ATT) framework or SKAdNetwork despite an impending “early spring” deadline. [If Apple is a stickler, the first day of spring is March 20.] Based on an internal audit of its clients and partners, mobile measurement provider Branch found that just 1.05% of advertisers are... Continue reading »
by Allison Schiff // March 2nd, 2021 //
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What The Biden Presidency Means For Privacy, Consumer Protection And Antitrust

Soon-to-be-president Joe Biden has a full plate, from ramping up COVID-19 vaccine distribution and dealing with the economy to addressing the stark polarization of the Trump years. So, don’t expect much movement on privacy and consumer protection during the first 100 days. But both are top priorities for the incoming administration. And there’s appetite for... Continue reading »
by Allison Schiff // January 19th, 2021 //
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Jordan Grossman, EVP of ad sales, GasBuddy
Apple’s IDFA Changes Will Help Advertising Get Back To Its Roots

"The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Jordan Grossman, EVP of ad sales at GasBuddy. Remember back in the day when advertising was as simple as putting an ad up where you knew your target audience was going to be? It looks... Continue reading »
by AdExchanger // November 4th, 2020 //
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