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»Lyft

Lyft Revs Up Its Local Marketing Efforts

Lyft’s marketing strategy is a bit like a wheel, with spokes radiating from a central hub. Lyft’s San Francisco headquarters is still its nerve center, but about a year and a half ago Lyft started ramping up its regional marketing efforts with the hire of former Foursquare exec Evan Cohen as head of East Coast... Continue reading »

by Allison Schiff // November 9th, 2016 //
»
Car Service APIs Are Everywhere, But What’s In It For Partner Apps?

Through a growing number of API partnerships, car service companies like Uber and Lyft are broadening their reach across the app ecosystem. “With the proliferation of companies in the rideshare space, we’ve [seen] huge demand for people to want to move around,” said Vishay Nihalani, senior product manager at Lyft. “It’s like a basic human need at this point.”... Continue reading »

by Alison Weissbrot // July 7th, 2016 //
»
Lyft Backs ‘High-Profile Moments With Hard-Working Impressions’

On the heels of Lyft’s first national TV spot that aired this spring, the ride-sharing app’s advertising efforts are still in overdrive. As a challenger to Uber, Lyft seeks to convert willing drivers and passengers in less-penetrated markets for the brand, such as New York, by combining big brand activations (TV and out-of-home) with smaller... Continue reading »

by Kelly Liyakasa // June 21st, 2016 //
»
ANA Masters Show: Disrupt Yourself Or Someone Else Will Do It For You

From global leaders to energetic startups, “internal disruption” has become the driving force behind marketing resources. “The scary thing for me is to see how fast the disruptors are themselves being disrupted,” said Pepsi’s beverage group president Bradley Jakeman at the ANA’s Masters of Marketing conference. He pointed to the speed with which a company... Continue reading »

by James Hercher // October 15th, 2015 //
»
 

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