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»Fetch

Fetch’s New US CEO Deals With Ongoing Uber Lawsuit

Since Guillaume Lelait was promoted March 20 from Fetch’s US managing director to its first-ever US CEO, he’s inherited a wealth of operations and clients. He's also inherited an ongoing lawsuit with former client Uber. Last September, Uber sued Fetch for $40 million after accusing the agency of buying click fraud to take credit for... Continue reading »

by Alison Weissbrot // March 27th, 2018 //
»
As Snap Begins Trading, Agencies Weigh In On Its Future Success As An Ad Platform

Snap Inc. is expected to go public on Thursday, leaving many to wonder how the most anticipated tech IPO since Facebook will be treated by investors on Wall Street. While Snap described itself as a camera company during its roadshow, investors know that its success hinges on its ability to monetize successfully as an ad... Continue reading »

by Alison Weissbrot // March 2nd, 2017 //
»
Car Service APIs Are Everywhere, But What’s In It For Partner Apps?

Through a growing number of API partnerships, car service companies like Uber and Lyft are broadening their reach across the app ecosystem. “With the proliferation of companies in the rideshare space, we’ve [seen] huge demand for people to want to move around,” said Vishay Nihalani, senior product manager at Lyft. “It’s like a basic human need at this point.”... Continue reading »

by Alison Weissbrot // July 7th, 2016 //
»
It's A Post-Install World, Advertisers Need To Pay To Live In It

Attracting mobile users is pricy. Attracting the right mobile users is even pricier. Cost per install in September was $1.53 on iOS and $1.88 on Android, a 24% and 87% YoY increase, respectively, according to the most recent data from Fiksu. The cost to acquire a loyal user, defined as someone who opens an app... Continue reading »

by Allison Schiff // November 10th, 2015 //
»
Fetch CEO: ‘Every Brand Should Be Looking At Mobile’

Mobile agency Fetch is in serious growth mode. It’s been just shy of a year since Fetch became part of the Dentsu Aegis Network, which reportedly shelled out around $48 million in November 2014 to buy the London-based agency. Although Fetch still maintains its global headquarters in London, CEO and co-founder James Connelly said that... Continue reading »

by Allison Schiff // October 16th, 2015 //
»
 

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