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»API

How to Achieve Personalization at Scale on Facebook’s Platforms

This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer... Continue reading »

by AdExchanger Content Studio // October 16th, 2019 //
»
Snapchat Adds APIs, Offers Self-Serve Option For Ad Buyers

Snapchat parent Snap Inc. added partners to its Ads and Custom Audience Match APIs on Tuesday and introduced a new API category for Creative. It also did something marketers have been wanting for a while: letting them license Ad Partners' tech for self-serve buys. Before the update, buyers could only purchase Snap Ads via a managed service, which was basically... Continue reading »

by Alison Weissbrot // January 31st, 2017 //
»
Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More

On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and measurement. It is running with nine partners. Advertisers can buy Snap Ads – full-screen, sound-on, vertical video ad units – programmatically on the platform. “Advertisers [can now] glean insights and better optimize... Continue reading »

by Alison Weissbrot // October 7th, 2016 //
»
Car Service APIs Are Everywhere, But What’s In It For Partner Apps?

Through a growing number of API partnerships, car service companies like Uber and Lyft are broadening their reach across the app ecosystem. “With the proliferation of companies in the rideshare space, we’ve [seen] huge demand for people to want to move around,” said Vishay Nihalani, senior product manager at Lyft. “It’s like a basic human need at this point.”... Continue reading »

by Alison Weissbrot // July 7th, 2016 //
»
Snapchat’s API Makes It Easier For Advertisers To Test, And Now They Need To See Results

Agency buyers believe Snapchat’s partner program, which allows third parties to buy inventory, will help the messaging service migrate from a bespoke buy to a more central part of a media plan. “If you look at the scale and daily time spent, especially among millennials, you have to consider Snapchat a core reach vehicle,” said... Continue reading »

by Alison Weissbrot // June 16th, 2016 //
»
 

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