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»Virgin America

Lyft Backs ‘High-Profile Moments With Hard-Working Impressions’

On the heels of Lyft’s first national TV spot that aired this spring, the ride-sharing app’s advertising efforts are still in overdrive. As a challenger to Uber, Lyft seeks to convert willing drivers and passengers in less-penetrated markets for the brand, such as New York, by combining big brand activations (TV and out-of-home) with smaller… Continue reading »

by Kelly Liyakasa // June 21st, 2016 //
»
 

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