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»google cloud

Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business

Since Newsweek revamped its digital business in 2019, the publication grew its readership to more than 100 million unique visitors a month and increased digital ad revenue by 166%. Newsweek CEO Dev Pragad attributes this growth to the implementation of an objectives and key results (OKR) framework that completely changed how the publication approached its… Continue reading »

by Anthony Vargas // January 14th, 2022 //
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Kinesso, IPG’s marketing intelligence brand, has developed nine APIs for its Kanvas Developer Toolset.
Kinesso Expands Its Tech Chops With Kanvas Developer Toolset

Kinesso, IPG’s marketing intelligence brand, has developed nine APIs for its Kanvas Developer Toolset, the agency announced Thursday. The APIs offered through Kanvas unify the various software tools used to manage advertising campaigns. For example, an advertiser using the Trade Desk and IPG-owned Acxiom would be able to see insights from Acxiom audiences from within… Continue reading »

by Anthony Vargas // December 16th, 2021 //
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Google’s Clever Cloud Sales Tactics; BuzzFeed’s Profitability Dreams Won’t Come True In 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Cloud Bundle Google is forging major cloud infrastructure deals. In some cases, it’s attracting new business using classic tactics, like rolling out new features for Google Cloud Platform, The Wall Street Journal reports. But one interesting fact about the GCP toolkit: “Pricing varies… Continue reading »

by AdExchanger // July 15th, 2020 //
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Microsoft’s Nadella On Why The Future Is All About Cloud; Buyers Are Into TikTok’s Self-Serve Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Not-So-New Microsoft Microsoft CEO Satya Nadella, speaking at a private media event last week, explained how the trillion-dollar company plans to keep up with the evolution of enterprise and consumer tech – and why that doesn’t mean giving up on legacy businesses. “What… Continue reading »

by AdExchanger // January 22nd, 2020 //
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Retail Headwinds That Are Actually Tailwinds; Facebook Under The Gun On Political Ads

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Retail Wags The Dog A couple of seemingly pessimistic updates for Walmart and Target might actually demonstrate how those retailers are forming more mature strategies for taking on ecommerce … which mainly means Amazon. Target+, the store chain’s third-party marketplace – aka, an… Continue reading »

by AdExchanger // November 25th, 2019 //
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Google Aligns With Consultants On Cloud As Marketing Converges With The Enterprise

Consulting firms like Deloitte and Accenture are forming mutually beneficial business partnerships with Google around selling the Google Cloud platform to enterprise customers. Deloitte and Google expanded their relationship at Google’s Next conference in April. The companies have a goal of driving billions of dollars of business to each other per year, said Tom Galizia,… Continue reading »

by Alison Weissbrot // May 20th, 2019 //
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