A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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This Platform Will Let Anyone Buy Political Ads
AdStorm launched an ad buying platform in August to let just about anyone put their own money behind real political TV ad campaigns.
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Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
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PODCAST: The Big Story
The US v. Google Witnesses Have Spoken – Now What?
It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.
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The Google Ad Tech Antitrust Case Is Over – And Here’s What’s Happening Next
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. The court will now take a nearly two-month break before reconvening for closing arguments right before Thanksgiving.
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TikTok Video For Open Web Publishers? Outbrain Built It.
Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.