Snowflake

For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.

TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze.

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point, writes Snowflake’s Dennis Buchheim.

CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.

The Trade Desk on Thursday announced its first native app built for use with a separate cloud or data warehouse. It’s called the Connector App on Snowflake.

Why bring data to SaaS applications when you can bring the applications to your data? That’s what modern data platforms do, says Erin Foxworthy, global industry go-to-market lead for marketers and advertisers at Snowflake. Cloud-based platforms, meanwhile, are becoming the foundation for technologies that are increasingly integral to how digital advertising functions.

Marketing On Autopilot Companies that build AI-powered marketing software have been framing the technology as a friendly helper. Nothing to fear here, just an eager “copilot” ready to serve. The AI “copilot” that first comes to mind for most people is Microsoft’s generative AI chatbot of the same name. GitHub, meanwhile, which is owned by […]

Serial ad tech entrepreneur Kamakshi Sivaramakrishnan founded two startups roughly a decade apart, both for a similar reason: making data available across the enterprise in a way that’s also respectful of the consumer.

Amazon’s Rufus: yet another example of Big Tech pushing AI bots onto its platforms. Plus, pushback against Google search engine monetization.

LegalZoom has been beta testing new tools from communications API provider Twilio that allow marketers to access data from the cloud without needing to call in the engineers.

Data and ad tech experts at Programmatic IO in Las Vegas discuss how brands can make better use of their first-party data by working more closely with walled gardens – whether brands like it or not.

AdExchanger and AdMonsters are pleased to announce the honorees for the 2024 Top Women in Media & Ad Tech Awards! An awards gala will follow on June 3 in NYC.

Is consolidation among clean rooms actually going to make things any cleaner when it comes to collaboration, accessibility and pricing?

To fill in the gaps left by third-party data loss, Adobe has added a data collaboration product to its Real-Time CDP that lets advertisers match their data to a partner’s to create lookalike audiences, target ads or attribute campaigns.

In today’s newsletter: European news companies are suing Google; the TV industry reevaluates IP addresses; Sridhar Ramaswamy will be Snowflake’s new CEO.

Last week, Gartner released its first-ever Magic Quadrant report for CDPs. The hot new tech five years ago, CDPs face increased scrutiny and significant headwinds.

LiveRamp has always been a facilitator, a data platform that plugs into your tech stack. Nowadays, that means being a cloud-jumping service provider.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Arc Of History The Browser Company is backed by tech elite like Instacart CEO Fidji Simo, Medium founder Ev Williams, Zoom founder and CEO Eric Yuan and LinkedIn co-founder Reid Hoffman. TBC makes a browser called Arc, and this week it launched […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. AdExchanger is taking the day off for Martin Luther King Jr. Day. Our daily news roundup will return on Tues., Jan. 16. The Clean Slate Disney has been talking up its data clean room at CES. It now has 140 demand customers, and […]

The deification of data clean rooms, the need for privacy compliance and this year’s generative AI explosion were just a few of the trends pushing businesses away from owning and maintaining their own servers and toward cloud-based tech infrastructure.

Snowflake has acquired Samooha, a startup that develops software to make clean room technology accessible to marketers who aren’t necessarily SQL wizards or data scientists.

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Snowflake, The Trade Desk and Narrative are going to market with a new cloud-based data marketplace approach.

Marketing analytics and ad ops teams are overwhelmed with data, which is compounded by the accelerated pace of generative AI-produced content.

Snowflake is “becoming infrastructure for businesses developing data-driven marketing applications,” CMO Denise Persson told AdExchanger.

Whereas some CDPs store copies of data to do identity resolution, composable CDPs are natively designed to integrate with data cloud warehouses, like Snowflake, AWS, Databricks or Google’s BigQuery, says Jason Davis, CEO and co-founder of Simon Data.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, publishers were launching their own software businesses. But that cottage industry has practically disappeared without so much as a whimper. Vox Media, one of the […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Split Decision The European Commission, the executive arm of the European Union, charged Google’s digital ad business with antitrust violations on Wednesday, CNBC reports. After a nearly two-year investigation, the commission found that Google’s end-to-end ad platform violates EU antitrust law. It pointed […]

Ad tech and cloud tech are converging; there’s no doubt about that. But how much of ad tech will get eaten by cloud platforms? That’s harder to answer, says Myles Younger, head of innovation and insights at U of Digital.

The data clean room category can be split into walled garden giants – Google, Amazon and Meta – and independent operators, such as Habu, InfoSum and Optable. But that simple distinction misses an important player in the clean room market: Snowflake.