• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»SafeGraph

The World Of Data: Hoarders Vs. Sharers

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In my last AdExchanger column in September, I discussed truth and religion data companies. Truth data companies are backward-looking, focusing on data that can reveal... Continue reading »
by AdExchanger // November 1st, 2017 //
»
Podcast: Auren Hoffman Tells The Truth

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. SafeGraph launched this year with $16 million in funding from more than 100 investors, and a very driven founder in former LiveRamp CEO Auren Hoffman. On the podcast this week, Hoffman talks about his trajectory and his new company's pure focus on providing accurate location... Continue reading »
by Zach Rodgers // September 14th, 2017 //
»
Apple’s Upcoming Safari Changes Will Shake Up Ad Tech

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad... Continue reading »
by AdExchanger // August 3rd, 2017 //
»
Three Years Later: Why Acxiom’s Acquisition of LiveRamp Worked

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Acxiom (NASDAQ: ACXM) formally acquired LiveRamp three years ago, on July 1, 2014, for $310 million, which was 22% of Acxiom’s market cap at the... Continue reading »
by AdExchanger // June 29th, 2017 //
»
Investors From Ad Tech And Politics Contribute To SafeGraph's $16M Series A

The startup data management platform SafeGraph will emerge from an extended beta period Wednesday with a $16 million Series A investment and its first product, which tracks and analyzes human movement in public places. SafeGraph isn’t disclosing any initial partners or clients, but CEO Auren Hoffman told AdExchanger the company’s business development plans include advertising... Continue reading »
by James Hercher // April 19th, 2017 //
»
The Coming Ad Tech Renaissance Will Be Fueled By Chinese Money

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. We are going to see a bunch of classic ad tech firms get funded by Chinese money in the next two years. This will result... Continue reading »
by AdExchanger // September 14th, 2016 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • DoubleVerify Receives $350M Investment Boost, Ahead Of Its Reported IPO
  • The Trade Desk And LiveRamp Unite On Identity; Unified ID 2.0 To Become Part Of LiveRamp’s ATS
  • Vizio Reorgs Around Its Data Biz With The Full Integration Of Inscape
  • Criteo To Collabo On Unified ID 2.0; French Ad Trades File Antitrust Complaint Over IDFA
  • User Privacy Doesn’t Solve Publisher Privacy
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved