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»SafeGraph

Vibenomics Nets $12.3 Million In Funding To Expand In-Store Programmatic Audio Network

In-store audio is due for a vibe shift. Programmatic out-of-home ad company Vibenomics plans to expand its network of retail partners thanks to an infusion of investor cash. The company announced a $12.3 million Series B round on Tuesday, led by Panoramic Ventures, bringing its total funding to just over $30 million. Vibenomics expects to… Continue reading »
by Anthony Vargas // May 31st, 2022 //
»
Are You Fluent In Acronyms?; Google And Microsoft Could Face Search Engine Suit

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Improved Transparency (Sure … ) The Digital Advertising Alliance (DAA) has launched a certification program for addressable media identifiers (AMIs), which have become super important since ATT.  If you haven’t heard of AMIs, don’t worry. It’s not a common term, at least not… Continue reading »
by AdExchanger // May 4th, 2022 //
»
The World Of Data: Hoarders Vs. Sharers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In my last AdExchanger column in September, I discussed truth and religion data companies. Truth data companies are backward-looking, focusing on data that can reveal… Continue reading »
by AdExchanger // November 1st, 2017 //
»
Podcast: Auren Hoffman Tells The Truth

Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. SafeGraph launched this year with $16 million in funding from more than 100 investors, and a very driven founder in former LiveRamp CEO Auren Hoffman. On the podcast this week, Hoffman talks about his trajectory and his new company’s pure focus on providing accurate location… Continue reading »
by Zach Rodgers // September 14th, 2017 //
»
Apple’s Upcoming Safari Changes Will Shake Up Ad Tech

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. In September, Apple will release new changes to Safari with iOS 11 called “Intelligent Tracking Prevention.” These changes will have large effects on the ad… Continue reading »
by AdExchanger // August 3rd, 2017 //
»
Three Years Later: Why Acxiom’s Acquisition of LiveRamp Worked

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. Acxiom (NASDAQ: ACXM) formally acquired LiveRamp three years ago, on July 1, 2014, for $310 million, which was 22% of Acxiom’s market cap at the… Continue reading »
by AdExchanger // June 29th, 2017 //
»
Investors From Ad Tech And Politics Contribute To SafeGraph’s $16M Series A

The startup data management platform SafeGraph will emerge from an extended beta period Wednesday with a $16 million Series A investment and its first product, which tracks and analyzes human movement in public places. SafeGraph isn’t disclosing any initial partners or clients, but CEO Auren Hoffman told AdExchanger the company’s business development plans include advertising… Continue reading »
by James Hercher // April 19th, 2017 //
»
The Coming Ad Tech Renaissance Will Be Fueled By Chinese Money

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Auren Hoffman, CEO at SafeGraph. We are going to see a bunch of classic ad tech firms get funded by Chinese money in the next two years. This will result… Continue reading »
by AdExchanger // September 14th, 2016 //
»
 

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