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»YouTube Shorts

YouTube Is Showing Everyone Its Shorts; Integral Ad Science Buys Publica

Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The Drum reports. YouTube Shorts, the aptly named short-form video format (i.e., a TikTok clone), have taken over consumption on the platform. Though that’s largely because YouTube is pulling all the levers it can to make... Continue reading »
by AdExchanger // August 11th, 2021 //
»
YouTube Investing Heavily In CTV, Short-Form Video And Ecommerce

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.  “Video has... Continue reading »
by Tony Rifilato // March 10th, 2021 //
»
 

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