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»YouTube Shorts

Snapchat Tests Subs To Make Up Lost iOS Ad Revenue; Big Things Come In Short Packages

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. One Plus One Plus One Plus One Plus …  Snapchat is testing a paid subscription service called … wait for it … Snapchat+. It would cost about $5 per month or $50 per year. Details were first posted to Twitter by mobile researcher Alessandro… Continue reading »
by AdExchanger // June 21st, 2022 //
»
Debbie Weinstein, VP of YouTube and video global solutions at Google
Crashing The Upfronts, With YouTube VP Debbie Weinstein

Here’s a stat to make your eyes bug out: YouTube personality MrBeast’s channel on YouTube has more subscribers than the largest ad-supported streaming services. MrBeast’s more than 95 million subs trump Paramount-owned Pluto TV (67.5 million), Fox-owned Tubi (51 million) and NBCU’s Peacock (28 million). “In and of himself, MrBeast … has created a phenomenon,… Continue reading »
by Allison Schiff // May 31st, 2022 //
»
YouTube Shorts
YouTube Is Showing Everyone Its Shorts; Integral Ad Science Buys Publica

Can YouTube Make Shorts Happen? YouTube launched one of its biggest brand campaigns ever this week to promote Shorts, The Drum reports. YouTube Shorts, the aptly named short-form video format (i.e., a TikTok clone), have taken over consumption on the platform. Though that’s largely because YouTube is pulling all the levers it can to make… Continue reading »
by AdExchanger // August 11th, 2021 //
»
YouTube Investing Heavily In CTV, Short-Form Video And Ecommerce

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.  “Video has… Continue reading »
by Tony Rifilato // March 10th, 2021 //
»
 

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