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»YouTube Shorts

YouTube Investing Heavily In CTV, Short-Form Video And Ecommerce

YouTube Chief Product Officer Neal Mohan recalled how, over a decade ago during an IAB annual leadership meeting, he predicted that video would lead the growth of the advertising industry. Back then, 24-hours of video were uploaded to YouTube every minute. Fast-forward 10 years, and that number has skyrocketed to 500-hours per minute.  “Video has... Continue reading »
by Tony Rifilato // March 10th, 2021 //
»
 

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