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»funding

In-Game Programmatic Ad Platform Anzu Raises $9 Million With Support From WPP And Sony

It’s still early for in-game console advertising – where ads appear natively on walls and t-shirts during gameplay – but brands are getting interested, says Itamar Benedy, CEO and co-founder of Anzu.io, a programmatic platform for buying in-game ads across consoles, PCs, mobile, esports tournaments and livestreams. On Tuesday, Anzu closed its second Series A... Continue reading »
by Allison Schiff // February 2nd, 2021 //
»
Multilocation Marketing Platform SOCi Raises $80 Million Series D

SOCi, a platform that helps national brands manage their marketing locally, closed its $80 million Series D on Thursday with an eye on growth. The round, led by JMI Equity with participation from existing investor Ankona Capital, brings the company’s total funding to just over $137 million since 2014. Afif Khoury, SOCi’s CEO and cofounder,... Continue reading »
by Allison Schiff // January 21st, 2021 //
»
David Jones, CEO and founder of You & Mr Jones
You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion

You & Mr Jones completed a $260 million Series B round on Tuesday coming on the heels of an impressive 2020 during which clients tapped into its strengths in digital and ecommerce. The company grew organically by more than 27%, while traditional agencies struggled their way through the pandemic. “We’ve just been through a year... Continue reading »
by Allison Schiff // January 12th, 2021 //
»
DoubleVerify Receives $350M Investment Boost, Ahead Of Its Reported IPO

Ad verification company DoubleVerify clinched a $350 million investment deal Wednesday that will be used to buy out existing shareholders and help fuel its growth ahead of a reported initial public offering next year. The backing from a new investor group led by Tiger Global Management – which includes the world’s largest asset manager, BlackRock,... Continue reading »
by Tony Rifilato // October 28th, 2020 //
»
INCRMNTAL Aims To Help Wean Apps Away From Last Touch And The IDFA

INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $1.4 million in pre-seed funding. The round includes participation from a handful of angels, early stage venture firm toDay Ventures and the Mobile Dev Memo Investment Syndicate, an initiative that vets seed and pre-seed opportunities in the mobile space. Interest in incrementality,... Continue reading »
by Allison Schiff // October 5th, 2020 //
»
Ethyca Raises $13.5M Series A To Automate The Manual Pain Of Data Privacy Compliance

Enforcement of the California Consumer Privacy Act (CCPA) begins in less than three weeks. “And many businesses just aren’t ready,” said Cillian Kieran, CEO and founder of Ethyca, a privacy compliance startup that closed its $13.5 million Series A on Thursday. The round brings Ethyca’s total funding to $20 million since the company raised its... Continue reading »
by Allison Schiff // June 11th, 2020 //
»
French CMP Didomi Nabs $5.6 Million Series A On Its Quest To Tie Consent To Real Business Metrics

Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain Gauthier, CEO of French consent management platform Didomi. On Tuesday, Didomi closed a 5 million euro (roughly $5.6 million) Series A led by Breega and Bpifrance. “There is a lot of value in getting a... Continue reading »
by Allison Schiff // June 4th, 2020 //
»
CDP Audiens Snags $8 Million In Funding From Asian Tech Giant NHN

Customer data platform Audiens closed an $8 million strategic investment from South Korean technology company NHN on Tuesday. What was it like to complete the company’s first big funding round during a global pandemic? “Nerve wracking,” joked Jonathan Brech, who was elevated from chief commercial officer to CEO of Audiens as part of the funding... Continue reading »
by Allison Schiff // April 21st, 2020 //
»
Here’s How One Startup Was Able To Raise $40 Million Despite Coronavirus Fears

Venture capital is venturing carefully during the coronavirus crisis. But raising money is possible, economic uncertainty aside, for companies with differentiated technology and a healthy customer base, especially if they’re focused on digital transformation. On Tuesday, Glassbox, an Israeli startup with offices in London and New York that offers customer experience analytics for sites and... Continue reading »
by Allison Schiff // April 7th, 2020 //
»
MParticle Lands $45 Million Series D With An Eye On Data Quality

Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
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