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»funding

INCRMNTAL Aims To Help Wean Apps Away From Last Touch And The IDFA

INCRMNTAL, a startup focused on incrementality testing and measurement, launched on Monday with $1.4 million in pre-seed funding. The round includes participation from a handful of angels, early stage venture firm toDay Ventures and the Mobile Dev Memo Investment Syndicate, an initiative that vets seed and pre-seed opportunities in the mobile space. Interest in incrementality,... Continue reading »
by Allison Schiff // October 5th, 2020 //
»
Ethyca Raises $13.5M Series A To Automate The Manual Pain Of Data Privacy Compliance

Enforcement of the California Consumer Privacy Act (CCPA) begins in less than three weeks. “And many businesses just aren’t ready,” said Cillian Kieran, CEO and founder of Ethyca, a privacy compliance startup that closed its $13.5 million Series A on Thursday. The round brings Ethyca’s total funding to $20 million since the company raised its... Continue reading »
by Allison Schiff // June 11th, 2020 //
»
French CMP Didomi Nabs $5.6 Million Series A On Its Quest To Tie Consent To Real Business Metrics

Consent usually gets lumped in with privacy and regulatory compliance. But it’s about a lot more than that, said Romain Gauthier, CEO of French consent management platform Didomi. On Tuesday, Didomi closed a 5 million euro (roughly $5.6 million) Series A led by Breega and Bpifrance. “There is a lot of value in getting a... Continue reading »
by Allison Schiff // June 4th, 2020 //
»
CDP Audiens Snags $8 Million In Funding From Asian Tech Giant NHN

Customer data platform Audiens closed an $8 million strategic investment from South Korean technology company NHN on Tuesday. What was it like to complete the company’s first big funding round during a global pandemic? “Nerve wracking,” joked Jonathan Brech, who was elevated from chief commercial officer to CEO of Audiens as part of the funding... Continue reading »
by Allison Schiff // April 21st, 2020 //
»
Here’s How One Startup Was Able To Raise $40 Million Despite Coronavirus Fears

Venture capital is venturing carefully during the coronavirus crisis. But raising money is possible, economic uncertainty aside, for companies with differentiated technology and a healthy customer base, especially if they’re focused on digital transformation. On Tuesday, Glassbox, an Israeli startup with offices in London and New York that offers customer experience analytics for sites and... Continue reading »
by Allison Schiff // April 7th, 2020 //
»
MParticle Lands $45 Million Series D With An Eye On Data Quality

Customer data platform mParticle has raised a $45 million Series D round to invest in data quality tools, data governance and partnerships. Led by Arrowroot Capital, the haul, announced Monday, brings total funding to $121 million for a company founded well before the category became a mar tech investment darling. “The space is hot,” said... Continue reading »
by Allison Schiff // March 2nd, 2020 //
»
AdQuick Raises $6M Series A To Automate OOH

It’s boom time for billboards. On Tuesday, OOH automation platform AdQuick announced a $6 million Series A round led by existing investor Initialized Capital – Reddit co-founder Alexis Ohanian’s early stage venture capital firm – with participation from WndrCo; Shrug Capital; The Todd & Rahul Angel Fund; Michael Kassan, chairman and CEO of MediaLink; and... Continue reading »
by Allison Schiff // February 13th, 2020 //
»
Mobile Attribution Company AppsFlyer Raises $210 Million Series D

AppsFlyer said Tuesday it closed a $210 million Series D round, bringing the app measurement firm’s total funding to more than $293 million since 2014.  It had previously raised a $56 million Series C in 2017. The round, which brings AppsFlyer’s valuation to $1.6 billion, was led by General Atlantic with participation from existing investors... Continue reading »
by Allison Schiff // January 21st, 2020 //
»
Ogury Raises $50 Million On A Mission To Help Apps Embrace User Consent

Mobile data company Ogury raised $50 million in Series C funding on Thursday with an eye on international expansion and consumer privacy-related R&D. The round, led by existing investor Idinvest Partners, brings the company’s total funding to $92 million over the last six years, and follows a $21 million extension of its Series B in... Continue reading »
by Allison Schiff // December 5th, 2019 //
»
Adjust Closes $227 Million Round With An Eye On Consolidation

Adjust raised $227 million in funding – and there’s no need to adjust your screen on the amount. The monster round, announced Wednesday, brings the Berlin-based mobile measurement company’s total funding to $250 million. It was led by new investors Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina, and existing investor Highland Europe. Previously,... Continue reading »
by Allison Schiff // June 12th, 2019 //
»
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