agentic advertising

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.

The industry spent years building data verification frameworks for publishers and sellers. The buy side has no equivalent discipline. And it needs one.

If AI-powered sales agents are the future, the instinct is simple: more agents should mean more revenue. But isn’t this the same logic that drove SSP proliferation over the last decade?

Agentic shopping is the next big thing. At least that’s the message from Google’s big annual conference for ad product updates.

Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock is betting on the booming microdrama trend.

Last week, the SSP Kargo announced a closed beta of its AI unified buying platform, Project Kera. The independent ad agency, Wpromote, is an early tester. Plus, the agency reveals a deeper look into its overall AI strategy.

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point, writes Snowflake’s Dennis Buchheim.

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

From headline to punchline, AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. These are our faves of the year.

AI is fueling advertising, and AI agents are running ads. As we close out 2025, take a moment to listen to this AdExchanger Talks interview with Paul Longo, GM of AI in ads for advertising, for his POV on both of those topics.