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»brian wieser

Quarantined: How The Coronavirus Shutdowns Impact Marketers

The coronavirus outbreak has caused marketers to rethink their 2020 budgets, delay campaign launches, sit out conferences and experiment with remote work. Despite this disruption, we’re still largely in wait-and-see mode in terms of how the virus will impact operations in the United States. Here’s the quick lowdown on how COVID-19’s warpath through the world... Continue reading »
by Alison Weissbrot // March 4th, 2020 //
»
TV In The 2020s: Addressability, Streaming And Better Ad Experiences

The 2010s was a decade of tectonic shifts for the TV industry. Linear TV networks can no longer avoid the digital revolution. As eyeballs shift to streaming platforms and buyers demand more automation and better measurement, new players, like Hulu and Roku, have risen as prime media sellers, while broadcasters evolve their businesses to capture... Continue reading »
by Alison Weissbrot // December 27th, 2019 //
»
Some See Delays As Walmart Brings Ad Sales In-House; Xandr Taps Comscore

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart False Start Brands are seeing delays with their Walmart ad buys as a result of the retailer’s transition from Triad Retail Media, which previously repped its inventory, to an in-house sales team. “We are migrating remaining accounts from Triad to Walmart Media Group... Continue reading »
by AdExchanger // August 15th, 2019 //
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CBS And Viacom Are Close To Sealing The Deal; Marin Sorrell's S4 Buys An Influencer Agency

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Come Together The CBS-Viacom merger is full speed ahead. Variety reports that there’s been significant headway in the negotiation process since last Friday, and the final details are being worked out. But there are still some serious wrinkles, the biggest being an agreement on... Continue reading »
by AdExchanger // August 13th, 2019 //
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As Prices Rise And Ratings Fall On Linear TV, Brands Pay More For Mass Reach

As audiences erode on linear TV, supply is shrinking and pricing is going up on scarcity value. Advertisers have already shifted a significant amount of money out of linear TV as audiences flock to digital. According to Zenith, digital will make up more than half of ad spend globally for the first time in 2021,... Continue reading »
by Alison Weissbrot // August 9th, 2019 //
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Cannes 2019: Creative Meets Performance, DTC Shows Up And Regulation Looms

The Cannes Lions, the annual advertiser confab celebrating creativity on the French Riviera, is all about the glitz and glamour. But this year, beyond the branded yachts and magnum-sized bottles of rose, proving that creativity drove business performance will be a key ingredient in winning awards as marketers struggle for growth. Creatively, the focus will... Continue reading »
by Alison Weissbrot // June 17th, 2019 //
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GroupM: Digital Brands Fuel Robust Ad Spend Growth, But Foundation Is Shaky

Facebook, Amazon and Google might be the biggest ad platforms in the world, but as advertisers, they’ve become the heaviest spenders, according to a global ad forecast from GroupM released Wednesday. As an advertiser category, digital natives are fueling the fire on global ad spend growth. Granted, GroupM doesn’t expect the 2019 growth rate to... Continue reading »
by Alison Weissbrot // June 13th, 2019 //
»
Kraft-Heinz’s $15B Write-Down Shows Why Marketing Still Matters

Kraft-Heinz’s $15 billion write-down on Kraft and Oscar Meyer last week shows that underinvesting in marketing and brand hurts long-term growth. “It indicates investment in innovation and branding is essential,” said Martin Sorrell, CEO of S4 Capital. “In addition to being frugal, you have to invest in product or service innovation and marketing. You’re throwing... Continue reading »
by Alison Weissbrot // February 27th, 2019 //
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Brian Wieser Leaps From Pivotal Research To Global Role At GroupM

Brian Wieser is heading back to the agency world, joining WPP’s media buying unit GroupM as global president of business intelligence, the company said Wednesday. He will report to GroupM CEO Kelly Clark. It might seem like an odd time to jump to an agency, given the volatility of the industry and the epic amount... Continue reading »
by Ryan Joe // February 6th, 2019 //
»
Analyst Brian Wieser Takes On Ad Tech’s ‘Big Two,’ Criteo And The Trade Desk

On Monday, Pivotal analyst Brian Wieser informed investors he will begin covering Criteo and The Trade Desk as his first ad tech stocks. Wieser covers large entities across the media and marketing sectors. His smallest previously was Interpublic Group, which has a $10 billion market cap. But when investors began asking him more about ad... Continue reading »
by Alison Weissbrot // July 9th, 2018 //
»
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