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»publishing

To Succeed Without Cookies, Try Content Commerce

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Mike Peralta, Global CRO, Future plc After a difficult 2020, the publishing world is bracing for an uncertain 2021. With ambiguity swirling around the future of the cookie and its potential replacement, many publishers,... Continue reading »
by AdExchanger // February 26th, 2021 //
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Considering 2021, With Insider Inc. Publisher And CRO Pete Spande

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Insider Inc’s publisher and CRO Pete Spande talks about the shifting revenue mix at his company, which owns Business Insider, Morning Brew and Insider Intelligence. Among other topics, he predicts the likely revenue... Continue reading »
by Zach Rodgers // December 17th, 2020 //
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Automated Insights Wants To Personalize Native Advertising

Ever since his company, Automated Insights, announced a partnership with the Associated Press (AP), CEO and founder Robbie Allen says it's been a bit of a whirlwind. The idea that his Durham, N.C., firm’s technology could automate what reporters do with the appropriate data inputs clearly has larger implications. As The Washington Post and Poynter, among... Continue reading »
by John Ebbert // August 19th, 2014 //
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'Scale Matters' In Vertical Publishing Says TechMediaNetwork CEO Mason

Digital-media buying may have moved from buying placement to buying audience, but vertical publishers are still gladly carrying the “contextual” torch as valuable audience continues to be attracted to niche content – an opportunity TechMediaNetwork is looking to exploit. Having raised $33 million in 2011 in hopes of unseating other tech publisher networks such as... Continue reading »
by John Ebbert // July 19th, 2013 //
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GroupM's Norman To NY Times: So, You're In The Ad Tech Business Now?

The old thinking: social media channels like Facebook and Twitter will be the death knell of traditional publishers. The new thinking: they need each other desperately. And just maybe, they can actually generate a worthwhile amount of ad dollars and audience engagement through mutual benefit. That was the consensus at the opening panel of the... Continue reading »
by David Kaplan // March 13th, 2013 //
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The Agency Within The Publisher: Conde Nast Ideactive Head Of Strategy Connolly On Industry Trends

Pat Connolly is Head of Strategy, Conde Nast Ideactive, an agency unit within publisher Condé Nast. Connolly discussed his views on industry trends recently with AdExchanger.com. Click below or scroll for more: Programmatic Buying and 'Always On' Success Metrics for Branded Content On Marrying Offline/Online, Print/Digital What's Hot AdExchanger: How is programmatic buying affecting your... Continue reading »
by AdExchanger // April 19th, 2012 //
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Apps For Ad Serving Make Sense For Publishers Of All Sizes Says Adzerk CEO Avery

James Avery is CEO of Adzerk, a publisher-side ad technology company. AdExchanger.com: Why focus on publisher ad serving as opposed to advertiser ad serving? JA: The reason is publishing. I view publishing as crucially important to us as a society. When I originally started running ad networks, the reason was due to the fact many... Continue reading »
by AdExchanger // January 9th, 2012 //
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CRO Brody On Aol's Audience Aggregation Play With Parenting.com

Last Thursday, Aol and Bonnier's Parenting Group announced a deal which will bring Parenting.com content to Aol owned and operated sites as well as leverage Aol's salesforce and ad products on behalf of Parenting.com's own site. Read more. Ned Brody, CRO and President of AOL Advertising, discussed the deal. Click below or scroll for more:... Continue reading »
by AdExchanger // January 8th, 2012 //
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State Of XA.net: CEO Leathern On Social, Data‑Driven Media Buying And Strategy Ahead

Rob Leathern is CEO of XA.net, an online media buying platform technology and tools company. As part of its "State of..." series of articles with industry executives, AdExchanger.com sat down with Leathern to discuss his company, his views on the space, and the state of XA.net today. Click below or scroll down for more: Facebook... Continue reading »
by AdExchanger // December 7th, 2011 //
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Hi-Media Wants To Be The Google Ad Exchange Alternative In Europe Says CEO Zimmermann

Cyril Zimmermann is CEO of Paris-based Hi-Media, an online ad network and publisher. On Wednesday, the company announced that it would launch its own ad exchange through the AppNexus platform. Read the release (PDF). AdExchanger.com: Tell us a little bit about Hi Media. CZ: Hi-Media is now an old story. I created the company 15... Continue reading »
by AdExchanger // September 22nd, 2011 //
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