Home Industry Events Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto

Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto

SHARE:

His Serene Highness Prince Albert II of Monaco chaired the Monaco Media Forum – YouTube channel here – in his diminutive principality this past week with luminaries from advertising taking part in panel discussions as well as ad tech companies showing their wares. (Post-show, cigarette boat tour video with Sean Connery here.)

Among those on the agenda who provided a demo were execs from AdMeld, Dapper, MediaMath, Permuto. For your viewing pleasure, here are their demos, which are quite detailed relative to what you might normally see at a conference.

CRO Ben Barokas (AdExchanger.com Q&A) demonstrates AdMeld‘s publisher yield optimization platform.

Founder, COO Jon Aizen of Dapper, (AdExchanger.com Q&A) demonstrates Dapper’s ad creative technology.

CEO Joe Zawadzki (AdExchanger.com Q&A) demonstrates Platform One and MediaMath‘s demand-side buying platform.

CEO Shaukat Shamim of Permuto, (AdExchanger.com Q&A) discusses Permuto’s eCommerce-focused, demand-side buying platform.

Must Read

Meta is giving advertisers the ability to connect their third-party analytics tools directly to its ad platform via API.

How Apparel Brand Tuckernuck Devised The 'Why' Behind Its CTV Ad Performance

Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.

Salt Lake City, Utah, U.S.A. - February 24th 2021: Martinelli Gold Medal Sparkling Blush for festive occasions and gatherings. Fermented Apple Cider from the state of California.

How Juice Brand Martinelli’s Gets To The Core Of Retail Media Incrementality

ROAS who? Martinelli’s is testing how crisp its retail media spend really is by using a new metric called incremental ROAS.

A scale with the letters AI on one side and a pencil and ruler on the other. The pencil and ruler represent the concept of measurement and precision

Measured Has A New Tool That Lets Marketers Chat With Their Incrementality Data

Media measurement provider Measured launched an MCP integration that allows brands to ask ChatGPT, Claude, Gemini and other AI platforms how their media is performing.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Roku Revamps Its Home Screen To Appease Both Consumers And Advertisers

Roku unveiled its new home screen, which includes new features designed to further personalize the home screen experience for each viewer.

Why Critics Say Email-Based IDs Don’t Work For CTV

Email targeting in CTV has a credibility problem as buyers and sellers question whether one-to-one identity even fits a channel built for broader reach.

How ‘Wrapped’ Insights Become Audience Segments

How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.